unit 5 getting the message

精品文档2016全新精品资料全新公文范文全程指导写作独家原创1/20UNIT5GETTINGTHEMESSAGEUNIT5GETTINGTHEMESSAGEI单元教学目标技能目标SKILLGOALSTALKABOUTADVERTISINGANDADVERTISEMENTSPRACTISEMAKINGCOMPLAINTSANDEXPRESSINGEMOTIONSPRACTISEEXPRESSINGANDEVALUATINGDIFFERENTVIEWSREVIEWTHEOBJECTCOMPLEMENTWRITEANADVERTISEMENTII目标语言功能句式MAKINGCOMPLAINTSANDEXPRESSINGEMOTIONSHESTOBLAMETHATSLOVELY/GREAT/WONDERFULWHATDOYOUMEANBYDOINGSODOESTHATSURPRISEYOUHESHOULDNTHAVEDONEITISSOMETHINGWORRYINGYOUSHEBLAMEDHIMFORCOMINGHOMELATEITSQUITEALLRIGHTHOWCOULDYOUCHEATYOURTEACHERIMPLEASEDWITHYOURSPOKENENGLISH精品文档2016全新精品资料全新公文范文全程指导写作独家原创2/20WHYDIDNTYOUTELLMETHETRUTHIWISHIHADNEVERGIVENITUP词汇1四会词汇CONVEY,ADVERTISE,ADVERTISER,BRAND,CONSIDERATION,CHARGE,LOSS,BLAME,BROADCAST,POST,REACT,ANNOY,ANNOYING,ACCUSE,ASSOCIATE,APPEAL,FREQUENT,FIGURE,SALESMAN,SALESWOMAN,PROFIT,CAMPAIGN,POLICY,SPOKESMAN,SPOKESWOMAN,ILLEGAL,TARGET,NOWADAYS,NEPHEW,WAITRESS,HOSTESS,ATTACH,DISCOUNT,BONUS2认读词汇MISLEAD,MISLEADING,CRITIC,RONALDO,TETSUYAKOMURO,BAIT,BULLET,NUTRITIONAL,HEROINE,GODDESS,PROMOTION,LEGEND,SLOGAN,CATCHY,CONTEXT3重点词组TAKEINTOCONSIDERATION,INCHARGEOF,HANDINHAND,GETACROSS,APPEALTO,KEEPANEYEOUTFORSB/STH,POINTOUT,MAKESENSE4重点词汇ADVERTISE,CHARGE,BLAME,REACT,ACCUSE,FIGURE,PROFIT,ATTACH,DISCOUNT语法精品文档2016全新精品资料全新公文范文全程指导写作独家原创3/20REVIEWTHEOBJECTCOMPLEMENT1SOMEPEOPLEFINDADVERTISEMENTSUSEFULANDENTERTAINING2ASMYNEIGHBORMRWHITEISATROUBLEMAKER,IHAVETOKEEPMYSELFAWAYFROMHIM3THECONSUMERSCLUBADVISESUSTOMAKEINFORMEDCHOICESBYREADINGADSCAREFULLY4COMPANIESHOPETOSEEADSINFLUENCETHEBEHAVIOROFCUSTOMERS5COMPANIESSPENDALARGEAMOUNTOFMONEYEMPLOYINGADVERTISERS6THEUNEMPLOYSFAMOUSPEOPLETOMAKEITSPROGRAMMESKNOWNTOTHEPUBLIC7THEYAPPOINTEDHIMHEADOFTHEBIOLOGYDEPARTMENT8WEFOUNDTHEROOMDECORATEDWITHFRAMEDADSONTHEWALLS重点句子1YOUTHINKTHENEWSPAPERISTOBLAMEFORTHISBECAUSEP392HASGONEHANDINHANDWITHTHEDEVELOPMENTOFADVERTISINGP403CUSTOMERSSEESOMANYADSEVERYDAYTHATADVERTISERSMUSTTOGETTHEIRMESSAGEACROSSP404THEBESTCHANCETOREACHCUSTOMERSISTOAPPEALTOTHEIREMO精品文档2016全新精品资料全新公文范文全程指导写作独家原创4/20TIONSP405ITHASBEENPROVENAGAINANDAGAINTHATP406FIRSTOFALL,WESHOULDALWAYSKEEPANEYEOUTFOR“HIDDENINFORMATION”P41III教材分析和教材重组1教材分析本单元的主题是“ADVERTISINGANDADVERTISEMENTS”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。11WARMINGUP提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，精品文档2016全新精品资料全新公文范文全程指导写作独家原创5/20唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。12LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。13SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。14PREREADING是READING的热身活动。要求学生以广告为话题展开讨论，初步了解广告的利与弊，为进一步的阅读作好铺垫。再引导学生通过比较阅读检验自己的判断，这有助于潜移默化地培养学生阅读能力、分析能力。15READING采用“主题句”的写作手法，先引出每段的主题，然后提出问题、分析问题、解决问题。教师要引导学生充分利用“主题句”这一有效的写作技巧，指导学生把握文章主旨，了解作者的写作意图，并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。16POSTREADING从回答问题到展开讨论，由低到高、由易精品文档2016全新精品资料全新公文范文全程指导写作独家原创6/20到难，循序渐进，引导学生把握教材，体验广告的魅力并发挥想象，活化语言，从而达到综合运用英语进行交际的目的。17LANGUAGESTUDY“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。其核心是把词汇的学习和真实的语境巧妙结合起来，逐步拓展学生的词汇量。“同步语法”部分则设计了不同类型的宾语补足语练习题，旨在训练学生准确理解宾语补足语并灵活运用的能力。18INTEGRATINGSKILLS阅读部分是READING部分话题的延续和拓展，指导学生创造性地写一则广告。相对起来，写作任务更富有挑战性，不但要求学生大胆想象，还要求学生的习作技巧性和创造性兼备。19TIPS指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。110CHECKPOINT部分简要地总结本单元语法重点，并引导学生总结与本单元话题密切相关的词汇。2教材重组21从话题内容上分析，WARMINGUP与SPEAKING相一致；而从训练目的上分析与TALKING比较一致。从教材份量来说，可将WARMINGUP，SPEAKING和WORKBOOK中的TALKING精品文档2016全新精品资料全新公文范文全程指导写作独家原创7/20整合在一起，设计成一节任务型“口语课”。22将LISTENING和WORKBOOK中的LISTENING整合在一起，设计成一节任务型“听力课”。23可将PREREADING,READING和POSTREADING三个教学活动整合在一起上一节任务型“阅读课（一）”。24可将LANGUAGESTUDY与WORKBOOK中的PRACTISING语法练习题整合在一起上一节任务型“语法课”。25可将INTEGRATINGSKILLS中READING和WORKBOOK中INTEGRATINGSKILLS的READING整合起来上一节任务型“阅读课（二）（泛读课）”。26将INTEGRATINGSKILLS中的WRITING和WORKBOOK中INTEGRATINGSKILLS的WRITING整合成一节任务型“写作课”。3课型设计与课时分配（经教材分析，根据学情，本单元可以用六课时教完）1STPERIODSPEAKING2NDPERIODLISTENING3RDPERIODREADING4THPERIODLANGUAGESTUDY5THPERIODEXTENSIVEREADING6THPERIODWRITING精品文档2016全新精品资料全新公文范文全程指导写作独家原创8/20分课时教案THEFIRSTPERIODSPEAKINGTEACHINGGOALS教学目标1TARGETLANGUAGE目标语言A重点词汇和短语CONVEY,ADVERTISE,ADVERTISER,CHARGE,LOSS,BLAMEB交际用语MAKINGCOMPLAINTSANDEXPRESSINGEMOTIONSHESTOBLAMETHATSLOVELY/GREAT/WONDERFULWHATDOYOUMEANBYDOINGSODOESTHATSURPRISEYOUHESHOULDNTHAVEDONEITISSOMETHINGWORRYINGYOUSHEBLAMEDHIMFORCOMINGHOMELATEITSQUITEALLRIGHTHOWCOULDYOUCHEATYOURTEACHERIMPLEASEDWITHYOURSPOKENENGLISHWHYDIDNTYOUTELLMETHETRUTHIWISHIHADNEVERGIVENITUP2ABILITYGOALS能力目标精品文档2016全新精品资料全新公文范文全程指导写作独家原创9/20ENABLETHESTUDENTSTOMAKECOMPLAINTSANDEXPRESSEMOTIONSENABLETHESTUDENTSTOEXPRESSANDEVALUATEDIFFERENTVIEWSONADVERTISINGANDADVERTISEMENTS3LEARNINGABILITYGOALS学能目标HELPTHESTUDENTSLEARNHOWTOMAKECOMPLAINTS,EXPRESSEMOTIONSANDEVALUATEVIEWSTEACHINGIMPORTANTPOINTS教学重点HOWTOGETTHESTUDENTSTOMAKECOMMENTSONADVERTISINGANDADVERTISEMENTSTEACHINGDIFFICULTPOINTS教学难点HOWTOENCOURAGETHESTUDENTSTOEXPRESSTHEMSELVESONADVERTISINGANDADVERTISEMENTSTEACHINGMETHODS教学方法1FREETALKINGMETHOD2TASKBASEDAPPROACHTEACHINGAIDS教具准备ACOMPUTERANDSOMERELATEDPICTURESTEACHINGPROCEDURESWAYS教学过程与方式STEPILEADINTBOYSANDGIRLS,FIRSTLETSLOOKATTWOBEAUTIFULPICTURE精品文档2016全新精品资料全新公文范文全程指导写作独家原创10/20SANDTELLMEWHATDOYOUTHINKOFTHEMSATHEFIRSTONEISANADITISABOUTAFAMOUSDIGITALCAMERATHEBRANDNAMEISPANASONICSBTHESECONDISANADFORDIETPEPSISCTHEYAREWONDERFULADSWITHBRANDNAMES,PHOTOSANDSLOGANSTGOODWEARELIVINGINAWORLDOFADSWHATSYOUROPINIONONADSDOYOUFINDTHEMANNOYINGORFASCINATINGTODAYLETSTALKABOUTADVERTISINGANDADVERTISEMENTSSTEPIIWARMINGUPTHISSTEPISTOAROUSETHESTUDENTSINTERESTINADVERTISINGANDADVERTISEMENTSANDGETTHEMTOTHINKANDTALKFREELYTNOW,CLASSPLEASELOOKATTHETHREEPICTURESONP37CAREFULLYANDTRYTOFILLINTHEFOLLOWINGCHARTWITHPROPERINFORMATIONITEMSAD1AD2AD3精品文档2016全新精品资料全新公文范文全程指导写作独家原创11/20WHATARETHEYTRYINGTOPERSUADEYOUTOBUYHOWARETHEYTRYINGTODOSOWHATISTHEMESSAGEOFEACHADHOWISTHEINFORMATIONCONVEYEDWHATKINDOFINFORMATIONABOUTTHEPRODUCTISGIVENINEACHAD精品文档2016全新精品资料全新公文范文全程指导写作独家原创12/20SUGGESTEDANSWERITEMSAD1AD2AD3WHATARETHEYTRYINGTOPERSUADEYOUTOBUYADVANCEDELECTRONICPRODUCTSSHAMPOOSOFTDRINKSHOWARETHEYTRYINGTODOSOBYUSINGABSTRACTDESIGN,SLOGANANDPICTURESBYUSINGWONDERFULPICTURES,SLOGANANDREALISTICPRODUCTSBYUSINGWONDERFULPICTURES,SLOGANANDPRODUCTSWHATISTHEMESSAGEOFEACHADTHEPRODUCTISOFHIGHQUALITYANDITHELPSCUSTOMERSTOSUCCEEDTRUESHAMPOOCANCREATEBEAUTY,BRINGHAPPINESSANDLOVETOCUSTOMERSZHAKESOFTDRINKSHELPATHLETESTOREFRESHTHEMSELVESHOWISTHEINFORMATIONCONVEYEDPICTURESSLOGANSPOKESWOMANPRODUCTSSLOGANPICTURES精品文档2016全新精品资料全新公文范文全程指导写作独家原创13/20PICTURESSLOGANPRODUCTSWHATKINDOFINFORMATIONABOUTTHEPRODUCTISGIVENINEACHADBRANDNAMEPROMOTIONPRODUCTSALESBRANDNAMEPROMOTIONANDSALESWORDSRELATEDTOADVERTISINGANDADVERTISEMENTSTWHATKINDOFWORDSDOYOUTHINKYOUWOULDNEEDTOTALKABOUTADVERTISINGANDADVERTISEMENTSHELP1DIVIDETHEWHOLECLASSINTOFOURORMOREGROUPS2THESTUDENTSCANCHOOSETHEGROUPWHOSETOPICINTERESTSTHEMMOST3EACHGROUPTRIESTOTHINKOFMOREWORDSABOUTTHERELATEDTOPIC4ONEMEMBERFROMEACHGROUPISCALLEDONTOREPORTTHEIRWORKAFTERSEVERALMINUTESTNOWITSTIMETOREPORTYOURWORKVOLUNTEERSATHEREAREMANYRELATEDVERBSCONCERNINGTHISTOPICADVERTISE,BROADCAST,POST,MISLEAD,PROMOTE,APPEALTO,ENTER精品文档2016全新精品资料全新公文范文全程指导写作独家原创14/20TAIN,INCREASE,DECREASESBHEREARESOMERELATEDNOUNSCONCERNINGTHISTOPICAD,ADVERTISING,ADVERTISEMENT,ADVERTISER,CUSTOMER,SLOGAN,DESIGNER,TEXT,WRITER,BRAND,SPOKESMAN,SPOKESWOMAN,SALESMAN,SALESWOMAN,SALES,CHOICES,PROFIT,PRINCIPLE,FUNCTION,INFLUENCE,SHOP,STORE,SUPERMARKETSCHEREARESOMERELATEDADJECTIVESCONCERNINGTHISTOPICENTERTAINING,ANNOYING,MISLEADING,EXPENSIVE,CHEAP,INTERESTING,HUMOROUS,ARGUMENTATIVE,PERSUASIVE,INFORMATIVE,TRUTHFUL,FALSESDMEDIACONTAININGADVERTISINGANDADSARENEWSPAPERS,TV,RADIOS,THEINTERNET,POSTER,BALLOON,BUSESSETHEREAREMANYWORLDFAMOUSBRANDNAMESHEREARESOMEEXAMPLESCOCOCOLA,PANASONIC,LENOVO,HAIER,NIKE,NESTLE,ROSSINI,IBM,PHILIPS,PIONEER,HP,TCL,FORD,NECTWELLDONEIMGLADYOUKNOWSOMUCHABOUTADDOYOULIKEADVERTISEMENTSDOYOUFINDITANNOYINGWHENYOUWATCHTVANDSEESOMANYADSONSHOWORYOUJUSTFINDTHEMENTERTAININGLISTYOURREASONSFORLIKESANDDISLIKESHELP1DIVIDETHESTUDENTSINTOSIXOREIGHTGROUPS精品文档2016全新精品资料全新公文范文全程指导写作独家原创15/202INDIVIDUALWORKEACHSTUDENTHASTOCHOOSEHISORHEROPINIONANDOFFERMOREIDEASCONCERNINGTHETOPIC3GROUPWORKEACHMEMBERLISTSHISORHEROPINIONANDREASONS4CLASSWORKGROUPLEADERDISPLAYSTHEIRWORKBYREFERRINGTOTHEUSEFULEXPRESSIONSAFTERSEVERALMINUTESTOK,TIMEFORYOUTOREPORTYOURWORKPOSSIBLEANSWERSREASONSFORLIKESREASONSFORDISLIKES1ADSCANDIRECTOURCHOICESOFGOODS2ADSTELLTHELATESTINFORMATIONABOUTVARIOUSGOODS3ADSHELPCONSUMERSTOMAKEABETTERCHOICE4WELLDONEADSAREKINDOFARTWORKS5ADSCUTDOWNTHECOSTS,MAKINGTHEPAPERSCHEAPER1ADSDONTTELLREALTHINGS2ADSMAKETHEUSERSBUYWHATTHEYSHOULDNTBUY3ADSCOVERMUCHSPACE,ANDWASTEALOTOFPAPER4ADSTAKEUPTOOMUCHTIMEONTV5TOOMANYADSWILLMAKEPEOPLEBOREDSTEPIIISPEAKING精品文档2016全新精品资料全新公文范文全程指导写作独家原创16/20THISPARTISMEANTTOSUPPLYTHESTUDENTSWITHREALISTICSITUATIONSSOTHATTHEYCANHAVEMORECHANCESTOPRACTISETHEFUNCTIONALITEMSMAKINGCOMPLAINTS,EXPRESSINGEMOTIONSANDEVALUATINGDIFFERENTVIEWSTWEAREGOINGTOHAVEAROLEPLAYTOBESPECIFIC,WEAREGOINGTOHOLDAMEETINGBETWEENREADERSANDTHENEWSPAPEREDITORFOURREADERSCOMPLAINABOUTTHEADVERTISEMENTSOFALOCALNEWSPAPERANDTHEEDITORINCHARGEOFTHENEWSPAPERSADVERTISEMENTSSECTIONTRIESTORESPONDTOREADERSCOMPLAINTSANDSOLVETHEPROBLEMSAREYOUCLEARHELP1DIVIDETHESTUDENTSINTOFOURGROUPS2INDIVIDUALWORKEACHSTUDENTHASTOOFFERMOREIDEASCONCERNINGTHETOPIC3GROUPWORKEACHMEMBERSTATESHISORHEROPINIONANDREASONS4CLASSWORKGROUPLEADERREPORTSTHEIRWORKBYSTATINGDIFFERENTVIEWSAFTERSEVERALMINUTES精品文档2016全新精品资料全新公文范文全程指导写作独家原创17/20TNOWYOUVEWARMLYDISCUSSEDTHISTOPICIDLIKETHEGROUPLEADERSTOREPORTYOURWORKSAIMANGRYABOUTYOURADSFORWEIGHTLOSSPRODUCTSTHEADSSAYTHATIWILLLOSEWEIGHTIFIUSETHEPRODUCTSBUTWHENITRIEDTHEM,IDIDNTLOSEWEIGHTATALLINSTEADIMPUTTINGONWEIGHTIMALSOSUFFERINGFROMSLEEPLESSNESSYOURNEWSPAPERSHOULDBERESPONSIBLEFORTHISSBIMVERYUPSETBECAUSEIHAVEJUSTLOSTALOTOFMONEYAFTERANSWERINGANADINYOURNEWSPAPERTHEADWASFULLOFLIESITHINKTHENEWSPAPERISRESPONSIBLEANDSHOULDHELPMEGETMYMONEYBACKBECAUSEYOURNEWSPAPERSHOULDMAKEITNECESSARYTOCHECKWHATTHEADSSAYISTRUEORNOTITSCLEARTHATYOUFAILEDTODOTHIS,LEASTINTHISADPLEASEREPAYMEASSOONASPOSSIBLESCTHEADSINTHENEWSPAPERSOMETIMESSHOWWOMENWHOAREYOUNG,BEAUTIFULANDSTUPIDTHISISBADBECAUSENOTALLWOMENLIKETHISTHESEADSGIVEREADERSAFALSEIMPRESSIONANDHINTTHATUGLYWOMENAREUNPOPULARANDTHATIFYOUREYOUNGANDBEAUTIFUL,YOUCANTBEVERYSMARTTHATSUNFAIRSDIMASCHOOLNURSEMANYOFOURSTUDENTSEATTOOMUCHJUNKFOODITHINKTHENEWSPAPERISTOBLAMEFORTHISBECAUSETHEREAREMANYSUCHADSABOUTJUNKFOODINYOURNEWSPAPEROBVIOUSL精品文档2016全新精品资料全新公文范文全程指导写作独家原创18/20Y,YOUONLYCONSIDERHOWMUCHMONEYYOUCANEARNBYRELEASINGADS,WITHOUTTHINKINGABOUTREADERSINTERESTSJUNKFOODDOESMOREHARMTHANGOODTOOURHEALTHITISATRAGEDYSEDEARREADERS,THANKYOUFORYOURCAREANDYOURVALUABLEADVICETOOURNEWSPAPERITHINKTHEADSARENECESSARYBECAUSETHEYCANALSOBEENJOYEDANDAPPRECIATEDIFWELLDESIGNEDBESIDE,THEADSCANHELPTOREDUCEOURCOSTSOFTHENEWSPAPERSOTHATTHEPRICEISLOWERANDREADERSCANREADSOMETHINGMOREINTERESTINGANDWORTHWHILEASTOYOURCOMPLAINTS,ITHINKOURNEWSPAPERWILLDEVOTEMORETIMETOCHECKINGTHECONTENTSOFADS,TRYINGTOPROVIDEREADERSWITHMORESCIENTIFIC,INTERESTINGANDENTERTAININGADSTHANKYOUSTEPIVTALKINGWORKBOOKONP178THISPARTSHOULDBEAFREETALKCONCERNINGTHETOPICTHESTUDENTSSHOULDBEENCOURAGEDTOTHINKCREATIVELYANDEXPRESSTHEIROWNOPINIONSFREELYDESIGNADVERTISEMENTSHELP1THEWHOLECLASSISDIVIDEDINTOEIGHTGROUPS2THESTUDENTSCANCHOOSETHEGROUPWHOSETOPICINTERESTSHIMORHERMOST3TWOSTUDENTSDESIGNTHEAD,TWOTHINKUPANIDEA,TWOLOOKFO精品文档2016全新精品资料全新公文范文全程指导写作独家原创19/20RPICTURESANDTWODRAWTHEPICTURE4ONEMEMBERFROMEACHGROUPISCALLEDONTOREPORTTHEIRWORK