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浅谈学生文具用品包装设计的表现方式以卡通形象为例摘要:随着我国市场化进程逐步加快,市场竞争日益加快,在创意泛滥、视觉退化、审美疲劳的今天,众多的信息让人目不暇接,如何让这些信息经济有效地刺激人们的消费欲望是商家面临的一大挑战。经济形态的改变,众多商品儿童产品不约而同的借用卡通形象作为包装设计中一个重要的视觉识别元素。本设计以娃娃头小学生文具包装为选题,根据儿童爱好和心理特征,利用卡通形象的形式进行文具包装设计。努力设计出既有卡通特色又受小学生喜爱的文具包装。Pick to: Along with our country should pick up marketization gradually, market competition, the creative and visual deterioration, aesthetic fatigue, numerous information today, how to let a person too many things to see these information economy effectively stimulating consumption desire is the challenge facing businesses. Economic form, the change of many commodities without children product use cartoon image as the packaging design is an important element of visual identification. This design to head for the primary dolls, stationery packing according to childrens interest and selection, using the psychological characteristics of cartoon images in the form of stationery packing design. To design the cartoon and pupils love stationery packing.关键词:文具 卡通形象 包装设计Keywords: stationery cartoon image packaging design正文:1、设计概况1.1、 历史卡通,是英语“cartoon”的汉语音译。Cartoon原意是绘画,挂毯镶嵌工艺等尺寸的底图,19世纪40年代成为独立德滑稽画,用以讽刺时事、民俗、政治或社会潮流。卡通作为一种艺术形式最早起源于欧洲。而在近代欧洲,有两个促使卡通出现的重要历史条件:首先,资本主义萌芽的发展,壮大了市民阶层的力量,导致社会结构的重大变化。其次,自文艺复兴运动以来,自由开放的艺术理念开始为社会所接受。 二十世纪初,彩色印刷术的出现引发了出版业的一场革命。相应的,彩色漫画开始出现在人们的视野中。 与政治卡通和漫画相比,动画片的发展历程似乎更富有传奇色彩。来自法国的埃米尔科尔(Emile Cohl)进一步发展了动画片的拍摄技巧,并且先后制作了250余部动画短片。正是因为科尔对于动画片发展的杰出贡献,他也被奉为当代动画片之父。1. Design1.1 HistoryThe cartoon, cartoon English is the Chinese transliteration. Cartoon was painting, enchase craft tapestry of map, such dimensions in the 1840ss funny picture, as an independent for irony, customs, and political or social trends. The cartoon as an art form originating in Europe. But in the modern Europe, there are two cartoons appeared to the important historical conditions: first, the development of capitalist sprout, strengthen the townsfolks power, leading to the changes of social structure. Second, since the Renaissance movement, liberal arts ideas began to society.At the beginning of the 20th century, the color printing the publishing a revolution. Accordingly, colour comics began to appear in peoples vision.Compared with the political cartoon and animated cartoon, the development of the legendary seems more. From the French amir cole (Emile Cohl) further develop the animation film skills, and has produced more than 250 animation clips. Just because of the development of animation for cole outstanding contribution, he is regarded as the father of modern cartoon. 1.2、 发展到了二十世纪末,随着计算机多媒体技术的兴起,动画片的生产和制作面临新的革命。迪斯尼公司推出一系列大制作的动画巨片,人们不再守着家里的电视机而是买票到影院里去观看动画片。值得注意的是,近年来一些非欧美国家的卡通业也正在获得长足的发展,其中最为典型的就是以中、韩、日三国为代表的东亚卡通业的崛起。在中国,“中国学派”的出现,把民族文化与动画艺术有机的结合在一起,创造出一部部美轮美奂的动画精品,在世界上为中国卡通界赢得了尊重与赞誉。韩国的卡通艺术基础相对薄弱,但是通过与日本卡通界的交流与合作,也逐渐建立起了自己的风格和影响。日本卡通业在经历着半个世纪的高速发展之后,不但确立了独具特色的卡通风格,而且还建立了完整的产业链条,成为日本文化娱乐产业的重要组成部分。随着“全球化”的逐步推进,日本卡通也正在以新的姿态走向全世界。1.2 DevelopmentAs the twentieth century came, the rise of multimedia technology, production and manufacture of the animation is facing new revolution. The Walt Disney company launched a series of animation, people no longer keep a ticket to the TV at home instead of watching cartoons cinemas.Notable is, in recent years, some European countries are also obtained the cartoon industry development, the most typical is in China, South Korea and Japan as a representative of the rise of Asia cartoon industry. In China, the Chinese school the emergence of the national culture and art of animation organic unifies in together, create each beautiful ornate animation in the world, for the Chinese cartoon gained respect and praise. South Koreas cartoon art, but relatively weak basis with Japanese cartoon bounded by the exchange and cooperation, and also gradually set up his own style and influence. Japanese cartoon industry experience in half a century after the high-speed development, not only established the unique style of the cartoon, and has established a complete industrial chain, become the Japanese culture is an important part of the entertainment industry. Along with the globalization pushed gradually, Japanese cartoon is also with a new attitude towards the world.1.3、 特点卡通要求夸张与变形,所包含的形式要比通常意义上的漫画还要广泛,强调讽刺、机智和幽默,有趣味性,可附加和无需文字说明。卡通形象的创造主要就是线条简单明僚,能将复杂的东西简单化,表现颜色较为明快,人物结构简单夸张随意不按照一定的比例等。1.3 FeaturesExaggeration and distortion, cartoon requirements contained form than usual, emphasize the cartoons to satirize, wit and humor, entertaining, and without additional text. Cartoon image creation is mainly MingLiao simple line, can be complicated things simple, more lively, figures show colour simple structure exaggerated according to certain proportion not random2、设计依据娃娃头学生文具用品包装是针对小学生而言的,所以标志的设计从小学生的头像中提取出来。小学生一般都剪娃娃头,形象活泼可爱,而且根据小学生的这一年龄特征来看,她们都很喜欢卡通形象,所以最后以卡通形象的形式表现出来。2. Design basisBaby head student stationery packing is for students, so the design of the students from the extracted head. Pupils are generally cutting head, lively and lovely doll image, and according to the age of the pupils, they are very like cartoon image, so in the end to the form of cartoon images.3、设计创意利用学生对卡通形象的喜爱,所以我创造一卡通形象为主体,有各种各样不同的表情,有高兴的,可爱的,忧郁的,做鬼脸的等等。运用卡通形象的情绪和心情来表现学生的情绪和心情什么的,给她们带来感同身受的感觉,让她们有一种熟悉的感觉,则带给她们无尽的喜爱和乐趣。3. Design originalityUsing the favorite cartoon image of students, so I created image as the main body, one-card various different expressions, happy and lovely, melancholy, grimace, etc. Using the emotions and feelings cartoon image to show students emotions and feelings, to what they bring empathy feeling, let them have a familiar feeling, then bring endless love and fun.4、设计表现4.1、图案设计根据小学生这一消费群体来看,我认为卡通形象是在学生文具包装中占据最重要的元素。设计的整体画面,以一个卡通形象来做主体,这个主体就是等于文具的“形象代言人”,这个“形象代言人”要如何找呢?一般设计师都会关注一些流行的卡通形象,比如当下最流行的喜洋洋与灰太郎等系列的卡通形象。因为这些卡通形象已经在电视上出现过,深受学生们的喜爱。但是有的也会自创,我的图案设计就是根据一小学生为主体进行卡通设计,多种表情和穿着,形象生动活泼可爱,再加上一些辅助的可爱图案,譬如加上可爱的心型,白云,圈圈点点等等,相信能受到小学生这一消费群体的青睐。4. The design performance4.1 Image designsAccording to the consumer groups to students, I think students in cartoon image is occupied the most important stationery packing of the element. The overall design, with a cartoon image, the main body to do the stationery is equal to image spokesperson, the how to image spokesperson? General stylist pays attention to some popular cartoon characters, such as the most popular merchant and grey aso cartoon series, etc. Because these cartoon image has appeared on TV, the students. But some will also achieving the pattern design, I was a pupil is subject to various expressions for the cartoon design, wearing, vivid and lively, plus a few auxiliary lovely design, such as plus lovely heart-shaped, baiyun, circle, believe that can receive little, a group of students.4.2、色彩设计当我们去文具店的时候,你会发现各种品种的产品排放在一起,这时最能引起消费者注意力的是包装的色彩,在学生文具设计上,更应该注意色彩的搭配,颜色一定要鲜艳,要符合小学生的心理爱好。我觉得在文具包装上颜色太单调的话显得没有活力,如果太多的话就会显得杂乱无边,所以我的包装选着了四种颜色即玫红、嫩绿、嫩黄和天蓝色。每一种包装上面有一个主色调,视觉冲击力比较强,然后再加上别的色调,显得不那么单调,又不会显得乱。4.2 Color designWhen we go to the stationery shop, youll find all kinds of products, and then in the discharge can cause the attention of consumer is packing color, the students more stationery design should pay attention to colorific collocation, the colour must bright-coloured, should accord with pupils psychological interests. I think the stationery packing color too drab words appear no energy, if too many words will appear messy, so I chose the packaging of 4 kinds of color namely mei red, green, yellow and blue. Each kind of packing with a mass-tone attune, the relatively strong vision wallop, then add other color, appear not drab, also wont appear.4.3、盒型设计盒型的设计是根据文具用品的形状和趣味性来设计的。譬如铅笔盒和尺子盒的包装就是根据它们的形状来设计的。但是包装也要求创新,这样才能符合学生的心理要求,例如文具盒的包装是一辆上学的巴士,不仅跟学生这一主题紧密联系,而且又有很大的趣味性,带给学生们不一样的感受,能让她们觉得学习很有趣,从而喜欢学习。而且盒型的设计也有再利用的功能,包装盒可以拿来当笔筒或者收纳等用途。既节能环保,还能提供学生DIY的乐趣,充分发挥自己的想象,为生活增添情趣。4.3 Box type designBox type is designed according to the shape of stationery and interesting to design. And the ruler of the box forward is based on their shape of packaging design. But also require innovation, this package to meet students psychological demands, for example the packaging is a pencil-box, not only the school bus with this one theme, but also closely is very interesting, and bring the students dont feel, can make them feel very interesting, like learning.But the carton design also has the function that box can be used

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