有关奥斯卡奖的介绍英文版.ppt

ANDTHEOSCARGOESTO DeconstructingtheAcademyAwards 1 WhatisanOscar OscarsaregivenbytheAmericanAcademyofMotionPictureArtsandSciences AMPA AMPAmembersvoteforOscarwinners youmustbechosenbyothermembersthemajorityarewhite agingmenwholiveinL A HowcanIbecomeanAMPAmember 2 TheOscarsasaMediaEvent 33 ofallCanadianswatchallorpartoftheOscars 48 adultwomen 40 adultmen 12 children 3 TheOscarsasaCommodity AnOscarisjustatinandcopper gold platedstatuetteofanakedmanholdingaswordandstandingonareeloffilmAnOscaronlycosts 200tomake Sowhat sthebigdeal Who smakin thebigbucks 4 OscarMoney Maker 1 THEACADEMY AMPA earns 2millionperyearonOscarsAMPAisanon profitorganization sotheyspendtheprofitonfilm relatedcauses eg filmrestoration 5 OscarMoney Maker 2 TVNetworkthatbroadcaststheshow ABCmakesmillionssellingads 10thousandpersecond AreTheOscarsrelativelycheaporexpensivetomake expensivestarsappearonTVforfreecheapertoproducethanmovieormini series 6 OscarMoney Maker 3 TheMovieIndustry promotesHollywoodmoviesentirebroadcastisvirtuallyacommercial 7 OscarMoney Maker 4 TheWinners Alongwithprestigecomestrulyinternationalstardomandeconomicbenefits 8 OscarMoney Maker 5 TheMovieStudios WhenaremostOscarpotentialsreleased Why December tocatchtheholidayrush andtoensurethatmoviesarestillintheatres Whichwinningmoviesdon tmakemuchofftheOscars MoviesnolongerinthetheatreWinnersotherthanBestPicture 9 TheOscarsasaContest AMPASmembersnominate5andpick1winnerNominationsmadebythosewhoworkinsamecategory eg Directorsvoteforotherdirectors Once5nomineesarechosenthenallmembersvoteforallcategoriesIsthereanycheating muchpoliticking backstabbing influencepeddlingetc duringvoting 10 Whowinsthecontest Whattypesofactors characterstendtowin olderstarsoveryoungerstarsmovieswithlong famousstarsbiographiesofremarkableindividualsportrayalsofthementallyill 11 moviesstillplayingdocu dramas basedonrealeventsorpeople actorswhosecharacterdiesduringthemoviesgenresotherthanhorror youth adventure sciencefictions actionfilmsseriousdramasratherthan light films Whowinsthecontest Whattypesofmoviestendtowin 12 HowaretheOscarssimilartoaRITUAL Oscaritselfhasbecomeasacrediconwithintheindustry prominentlydisplayedabovethe altar duringtheceremonyOscarsoccureveryyearatthesametimewithstricttimeline 13 TheOscarsasRITUAL Seatingplaniscarefullycontrolled starsseatedina goldenhorseshoe professionalsittershiredtofillseats 14 TheOscarsasRITUAL participantsMUSTNOTmakeoverlongacceptancespeechesorreadfromascriptlectureaboutpoliticalcausesmakeafuss 500policeandciviliansenforcesecurityduringthetelecast AMPASwantstheawardstobeseenasidealized non controversialandnon ideological ThereareSTRICTrules 15 TheOscarsasRITUAL ParticipantsMUSTDressupandarriveinalimousine everymaleconnectedwiththeceremony fromstartotruckdriver wearsatuxedo femalesmustwearformaleveninggownswhichhavebeenapprovedinadvancebyAMPAS officialfashioncoordinator 16 TheOscarsasRITUAL ParticipantsMUSTParadedownaredcarpetbetweentwoblocksofbleacherscrammedwithfans TVcameras photographers itcantakethebiggerstarsalmostanhourtowalkthiscarpet 17 TheOscarsasRITUAL AwardpresentersMUSTNOTSAY andthewinneris or theenvelopeplease MUSTSAY andtheOscargoesto thischangeisasubtleattemptatBRANDING 18 democracy thefamouspeoplearereallyjustpeople equality anyonecanwin hardwork aslongastheyworkhardenough individuality aren tthosestarsoriginalandfunky competitivenessupwardmobilityoccupationalachievementmonetarysuccess WhichvaluesdotheOscarsREALLYpromote Oscarsoutwardlypromote 19 THEBIGBUCKPLAYERS 20 TOMCRUISEFirstbigpayday 75 000for RiskyBusiness 1983 CurrentAskingPrice 25million pluspoints Worththemoney Yes Cruise s26filmshavegrossed 2 5billionworldwide Heknowshisstarvehicleswillhittheessential 100millionmarkinAmericaalone andhiscontractsnowalwaysincludepoints Hemade 75millionfrom Mission Impossible2 21 TOMHANKSFIRSTBIGPAYDAY 70 000for Splash 1984 CURRENTASKINGPRICE 25million pluspoints WORTHTHEMONEY Yes Hecandonowrong He llbehard pressed though tomatchthe 70millionhemadefor ForrestGump orthe 40millionhepocketedfor SavingPrivateRyan 22 JIMCARREYFIRSTBIGPAYDAY 350 000for AceVentura 1994 CURRENTASKINGPRICE 25millionWORTHTHEMONEY Yes Allthatandmore Hisfilmscontinuetohitpaydirt Hetookapaycutfor EternalSunshineoftheSpotlessMind inhopesofanOscarnod 23 MIKEMYERSAGE 40FIRSTBIGPAYDAY 1millionfor Wayne sWorld 1992 CURRENTASKINGPRICE 25million or21 ofthegross WORTHTHEMONEY Sofar Thebottomlinecounts Though CatintheHat receivedbadreviewsitstillpassedthe 100millionbarrier Myersisbeingpaidawhopping 10millionforhisvoicealonein Shrek2 24 JULIAROBERTSAGE 36FIRSTBIGPAYDAY 50 000for MysticPizza 1988 CURRENTASKINGPRICE 25million WORTHTHEMONEY No MonaLisaSmile s pooropeningweekendsuggestsherdaysasabox officedrawarenumbered Since2000 s ErinBrockovich Robertshaslostherbox officemagic Nowmarried she snolongerAmerica ssweetheart SherecentlyswitchedfromtheICMagencytoCAAinabidtogetbackontrackbeforehitting40 25 WILLSMITHFIRSTBIGPAYDAY 500 000for SixDegreesofSeparation 1993 CURRENTASKINGPRICE 20 25million plus20 ofthegross WORTHTHEMONEY Maybe Smith sbreadandbuttercomesfromfanswholovetoseehimmixhumorwithaction asin IndependenceDay andthe MeninBlack and BadBoys films Hefareslesswellwhenhestraysfromthatformula ashedidin TheLegendofBaggerVance and Ali 26 20millionaires RussellCroweLeonardoDiCaprioEddieMurphyDenzelWashingtonNicolasCageGeorgeClooneyBradPittVinDieselJohnnyDepp mightbecloserto25now 27 TobeyMcGuire17milforSpidey2BenAffleckgets 17 5million butforhowmuchlonger CameronDiazfrom15 25million 14million 15millionDrewBarrymoreNicoleKidmanReeseWitherspoonHalleBerry couldhavebeentop thanksCatwomanSandraBullockAngelinaJolieJodieFoster 28 So wheredowegofromhere EmergenceofChinesecinem