外贸函电写作教案(教学竞赛用).doc

天津理工大学本科教学教案 2013 2014 学年 第 一 学期教师姓名： 原永康 所在单位： 外国语学院 课程名称： 外贸函电 天津理工大学教务处制天津理工大学本科教学教案【首页】课程名称外贸函电开课单位外国语学院课程代码 1063116课程类型公共基础课（ ）；学科基础课（ ）；专业课（ ）；集中性实践环节（ ）修读类别必修课（ ）；选修课（ ）授课方式课堂讲授（ ）；实践（ ）；考核方式考试（ ）；考查（ ）总学时32学 分2学时分配课堂讲授 20 学时； 实践课 12 学时；上机课 学时教材名称外贸英语函电作者尹小莹， 杨润辉出版社及出版时间西安交通大学出版社，2011年7月（第五版）.指定参考书新编进出口英语函电作者王兴孙等出版社及出版时间外语教学与研究出版社，2012年8月（第一版）授课教师原永康职称讲师所属单位外国语学院授课时间2013年9月2014年1月备 注授课对象：2011级英语专业全体注：表中（ ）选项请打“”教学内容：外贸函电写作的基本原则教学背景：本次课为外贸函电写作课程的第一次课，主要介绍外贸函电写作的基本原则，为后续的函电教学打下良好基础。教学目标：介绍并灵活运用外贸函电写作的7C原则教学思路：结合多媒体技术，通过举例和运用案例对7个原则进行讲解，以加强对知识点的理解和认识。重 点：consideration（体谅原则）；concreteness(正确原则)难 点：如何在实践中使用商务函电写作7C准则时间分配：讲解20分钟 练习与讲解：25分钟课后反思：Principles of Business Letter WritingIn business letter writing, there are seven principles,namely the 7C principles, for the writer to follow.(1) Consideration Consideration emphasizes You-attitude rather than We-attitude. When writing a letter, keep the readers request, needs, desires, as well as his feeling in mind. The following points are necessary for writing a letter to embody consideration: a.You-attitudeWe-attitude You-attitudeWe are glad that you promptly sent us the samples. Thank you promptly sending us the samples.We allow a 2 percent discount for cash payment. You earn a 2 percent discount when you pay cash. b. Focus on the positive approachWe close at 5 p.m. (Negative)We are open till 5 p.m. (Positive)We dont believe you will have cause for dissatisfaction. (Negative)We feel sure that you will be entirely satisfied. (Positive )(2) CorrectnessCorrectness refers not only to correct usage for grammar, punctuation and spelling, but also to standard language, proper statement, accurate figure as well as the correct understanding of commercial jargons. Grammar mistakes 22th, June,2014 *Our competitors prices are 2%-3% lower than us (ours). Accurate numbers The goods supplied are exactly equal to the sample. The goods supplied are similar in quality to the sample.(3) Completeness A business letter should include all the necessary information. It is essential to check the message carefully before it is sent out. The following points should be kept in mind: Why do you write the letter? What are the facts supporting the reason? Have you answered the question asked? Have you discussed all the matters? (4) Concreteness Make the message specific, definite and vivid. Compare: We would allow you the discount you asked in your letter yesterday. Rewriting:According to your letter of June 22nd, 2014, we wish to allow you a 2% discount after closely examining our cost calculations. (5) Conciseness That is using concise sentence and fewest words, without losing completeness and courtesy, to explain the meaning of a letter clearly. The following are the methods of making a letter concise: Avoid using wordy expressions: Wordy :There are three factors which limit the contract. Concise:Three factors limit the contract. Wordy: We wish to acknowledge receipt of your letter. Concise: We appreciate your letter. Express what you said in a short and pithy way We wrote a letter. It was addressed to Mr. Henry.He is the sales manager. Rewriting:We wrote a letter to Mr. Henry, the sales manager. at this time now due to the fact that because (6) Clarity The writer must try to express his meaning clearly so that the reader will understand it well. To achieve this, he should try to avoid using the words which have different understanding or unclear meaning. E.g. He had a sample in his office which he was proud of. The relative pronoun “which” may refer to “his office” or “a sample”. The reader will feel puzzled about the meaning. Rewriting: He was proud of the sample in his office.For another example: Mr. Smith told Mr. Hilton that he had agreed to be his reference In this sentence, “he” and “his” will also make the reader confused. And it can be rewritten as: Mr. Smith told Mr. Hilton that he (the former) had agreed to be Mr. Hiltons (the latters) reference.(7) Courtesy Courtesy is not mere politeness. It stems from a sincere You-attitude. We received your letter of June 18,2014this morning . Your letter of June 18,2014 arrived this morning Thank you for your letter of June 18,2014. We demand prompt shipment from you. We request prompt shipment from you.Date： Name:Assignment 1：Improve the following sentences in line with the seven principles of business letter writing.1. Your company has been introduced to us by an advertisement in a certain magazine.2. We ask you to send us your product catalogue for all kinds of goods being handled by your corporation for reference with our buyers.3. You require all the items. We can supply them from stock. You are assure of our best attention paid to your order.4. If the trial shipment can arrive us by the half of October, and if the result of the quality is satisfactory, further orders will be sent to you by us.5. We have received your fax of October 22, thanks, being informed of your quotations for your present rate for All Risks, now we want to insure to you the consignment as follows.6. If you want to ship the goods in container, we can do it with pleasure. In case of your not wanting so, we shall use our original packing to ship the goods.Keys to the assignment:1.We have learned your name and address from your advertisement in Business World (September 5). 2.Please send us a catalogue for all your products with detailed specifications for our buyers reference.3.All your required items can be supplied from stock, and we can assure you of our best attention to you order.4.If the trial shipment can reach us by mid-October, and the quality turns out to be satisfactory, we shall send you further orders.5.Thank you for your fax of October, quoting us your present rate for All Risks. Now we wish to insure with you the following consignment.6. If you want to have the goods shipped in containers, we shall be pleased to comply. If not, we shall ship the goods in our customary packing.Date： Name：Assignment 1：Improve the following sentences in line with the seven principles of business letter writing.1. Your company has been introduced to us by an advertisement in a certain magazine.2. We ask you to send us your product catalogue for al