中国后备领导人才【共享精品-ppt】

Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,中国后备领导人才 在海布隆-弗兰垦地区的培训,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,施坦拜斯基金会Die Steinbeis Stiftung,巴登符藤堡州的基金会1971年成立以现代教育学家费帝南德.冯.施坦拜斯命名符滕堡王国工商主席 (1848-1880)提倡技术推广双元制教育之父,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Haus der Wirtschaft“ in Stuttgart,施坦拜斯基金会总部,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,施坦拜斯基金会,从事于技术科技推广的服务型组织, 业务遍布全球技术推广中心, 子公司以及项目合作伙伴多达550家, 遍布42个国家4000 名各学科专家, 其中700名教授,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,将大学, 高校和科研机构的研究成果推广至经济界,施坦拜斯基金会业务范围,咨询,研发,评估,培训进修,国际技术推广,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,AustraliaAustriaBelgiumBrazilChinaCanadaCzech RepublicDenmarkEgyptEstoniaFinlandFranceGermanyGreece HungaryIcelandIranIrelandIsraelItaly,技术推广中心, 子公司以及项目合作伙伴多达550家, 遍布42个国家,Japan LatviaLiechtensteinLithuaniaLuxembourgMoroccoNetherlandsNorwayPolandPortugalRomaniaSouth AfricaSouth KoreaSwedenSwitzerlandSloveniaSomaliaSpainUnited KingdomUSA,施坦拜斯网络遍布全球,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,柏林施坦拜斯大学,成立于1998年 国家承认学历的第二学历私立大学按照双元制原则进行的高等教育,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,学业种类,您个人和事业的成功之路,博士学位Dr. rer. Oec.,GeneralMBAGrowth Management,InternationalMBAGlobalisation Management,工商学士BBABachelor of Business Administration,MBA,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,学习内容,实习项目学习:学生可以将学习到的理论知识直接应用到实践中. 直接参与在企业项目是整个学习的核心. 针对项目学生需要提交论文.,Projekt,企业,施坦拜斯大学,学生,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,走向国际项目,与斯图加特工商会协作 对4800家企业进行问卷调查 问卷包括25个详细问题 返回13,9%目标:国际业务成功的主要因素, 帮助企业建立国际业务, IHK / SHB Going International 2003, IHK / SHB Going International 2003, IHK / SHB Going International 2003,Vernderung der zuknftigen Geschftseinschtzung im vgl. zur aktuellen Einschtzung,最被德国企业看好的市国际场是欧盟, 中国, 瑞士, 美国, 欧盟新成员国和俄罗斯., IHK / SHB Going International 2003, IHK / SHB Going International 2003, IHK / SHB Going International 2003, IHK / SHB Going International 2003,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,全球化行动,建立和扩大与中国市场的关系,全球化行动,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,IST Metz GmbH, Nrtingen,Manager:JIANG ZhouyangChief Representative,产品: 开发生产销售紫外线设备, 用于彩印行业在中国业务的建立: 从2001年起, 与施坦拜斯合作目前进展: 成立代表处, 业务进展,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,产品: 环保型的汽车空调设备和发动机冷却设备. 贝尔公司是世界上领先的汽车配件厂.中国业务: 2000起与施坦拜斯合作业务进展: 建立合资企业, 成功进入中国市场,Behr GmbH & Co., Stuttgart,Manager:CHEN LixunManager Klima,Manager:JIA XiaoboChief Rep.,Manager:HU KunR&D ManagerEngine,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Behringer GmbH, Kirchhardt,产品: 国际上领先的带锯生产厂家中国业务: 从2001年起与施坦拜斯合作业务进展: 在中国成立代表处, 业务进入正轨,Manager:TAO DongdongChief Representative,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Carl Zeiss Jena GmbH, Jena,产品: 世界领先的光学和光电子产品生产商中国业务: 从2001年与施坦拜斯合作业务进展: 建立供货商网络,Manager:CAO XinghuaDeputy General Manager,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,全球化行动,Was bietet das Markterschlieungs-Programm?Mitarbeiter(in) aus dem Zielmarkt als Assistent(in) derGeschftsfhrung im Praktikumsstatus fr 2 JahreSystematische Qualifizierung und Anleitung durch MBAProgrammMarktinformationen,Strategie,Marketing und Vertrieb,Finanzplan,rechtliche Rahmenbedingungen,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,全球化行动,Was bietet das Markterschlieungs-Programm?Kontakte und Beziehungsaufbau zupotentiellen Kundenpotentiellen Partnernstaatlichen StellenEntscheidungsgrundlage in Form eines Geschftsplanes,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,经理助理的选择,ZulassungsvoraussetzungenAbgeschlossenes Hochschulstudium (mind. BA)Mind. 4 Jahre BerufserfahrungGute EnglischkenntnisseMglichst DeutschkenntnisseAuswahl der Management-Assistenten durch die Unternehmen Vorauswahl in China durch Partner der Steinbeis-Hochschule (hat stattgefunden) Assessment-Center durch die Steinbeis-Hochschule (hat stattgefunden) 40 engagierte chinesische Jungmanagerinnen und Jungmanager im PoolEndauswahl durch Unternehmen,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,学习和实习过程,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,学习和实习过程,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,2年项目费用,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,经验总结,1998以来163家企业参与158名毕业生成功之处: 80% 的企业与学员继续保持合作关系,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Einige Projektbeispiele:Kra- Packmat Maschinenbau GmbH in VillingendorfEissmann GmbH Bad Urach J. Eberspcher GmbH & Co. in EsslingenBehr GmbH & Co. in StuttgartIST Metz GmbH in NrtingenKSB AG in Pegnitzelero GmbH in BeurenLeuze electronic GmbH in Owen/TeckEisfink Max Maier GmbH & Co. KG in LudwigsburgBehringer GmbH in Kirchhardt.,成功实例,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,成功总结,在中国这个未来市场立足对我们中小企业来说并非易事.凭借于施坦拜斯的广泛国际关系以及双元制的教育形式使我们赢得了一位勤奋的中国经理, 使我们在中国赢得了潜在的客户.“,Gnther Kraus - Geschftsfhrer der Kra-Packmat Maschinenbau GmbH, Villingendorf,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,企业的目标和优势,您获得了进入新市场大门的钥匙- 您在当地的经理“,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Technology and Knowledge Transfer,The Steinbeis Foundation,Innovative ChineseGerman Education to Qualify Chinese Companies towards the European Market,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Business chances in Europe,Currently Europe is the biggest market in the world,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Germany is the biggest market in Europe,Business chances in Europe,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Business chances in Europe,At present Europe is the third-biggest export market for China,. with a lot of space for growth,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Business relations China 1 Europe,European companies,Support: European-Offensive,Chinese companies,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Business opportunities in Europe,Challenges of European business-development:Product qualityDesignTechnologyCultureLanguage,Chinese Companies need,market know-how good strategies qualified people,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Example: StevensFahrrderSino-German Joint-VentureGerman Company:Construction & Design / Technology / SaleChinese Company:ProductionResult:excellent cycles for the German and European market competitively priced,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Example: StevensFahrrder,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Example: ComazoDessousSino-German Joint-VentureGerman Company:Design / Sale in EuropeChinese Company:Production / Sale in ChinaResult:exquisite products for the European and Chinese market competitively priced,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Example: ComazoDessous,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Business-Chances for Chinese companies inGermany and EuropeBusiness to Business:Component supply: export of parts of all kinds fore. g. automotive production, building industry, hardware, etc. .Building up of Production and Export in partnership with a German or European companye. g. cycles, clothing, computers, mobiles, cameras, jewellery, chinaware, furniture, foods, watches, books, CDs, electronics, etc. .,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Business-Chances for Chinese companies inGermany and EuropeBusiness to Consumer:Export of products and goods of all kinds in cooperation with German or European trading companiese. g. tee, foods, medicinal products of the traditional chinese medicine, chinaware, housewares, clothing, jewellery, watches, toys, tools, entertainment electronics, etc., etc., .,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Actual stateTrade directory of German companies interested in businessconnections with Chinese enterprises:,mechanical engineering measurement technology medical technology / pharmacy furniture TCM-medicinal products architecture / civil engineering enviromental engineering chemistry,machine building automotiv-components clothing and textile industry jewellery trading electrical and electronic industry kitchens publishing,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Advantages for Chinese companies building upbusiness in Germany / EuropeLarge advantages in costs an pricesEnormous growth potential in European marketsGermany / Europe: no reservations about Chinese productsMany German and European companies are looking for suitable Chinese partnersTransfer of know-how and technology,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Chinese holdings in German companies,Advantages for Chinese companies: technology quick access to European markets fast market access in ChinaProblems: to find and select the right company negotiation with companies and BanksSolution: EuropeanOffensive,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Successin Germany and Europe,Building up Business,Business targetExport / Import / Joint-Venture / Technology-transferForeign investment, shareholding,Market-Analysis,Business-Plan,Building up contacts& relationships with potential partners,Project for market opening,Qualifying Chinese manager,Prof. Dr. Werner G. Faix,Steinbeis University Berlin,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Network of Relations,gic / AHK,SteinbeisUniversityBerlin,SteinbeisFoundation,Citiesand Municipalities,Banks,Companies in G/EU active relationships with over 20000 companies per year,Chambers of Industry and Commerce,Ministriesof Economic Affairs,Organisationsof Economic Promotion,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Objective :,Intensifying economic cooperation between China and Germany / EU Increasing the export of Chinese products to Germany and the EU,Project : MBA European-Offensive China-Germany / EU,European-Offensive,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,European-Offensive,Qualifying managers of Chinese companies for Chinese-German / EU business2 year work-accompanied Project Competence Study (PCS)In China and Germany,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,The Participant will learn and be in the position to:Transfer and successfully work with Modern Management Methods into practiceDesign for his/her Chinese company a Strategy: “How can our company build and expand in Germany/EU how can we cooperate with German/EU companies?“,European-Offensive,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,The Participant will learn and be in the position to:Make a Market and Potentials Analysis to introduce his/her products and services in Germany/EU“How do we see our market in Germany and with what do we have the best chances?“Adapt products with the help of the Steinbeis Transfer Network for the German / EU markets(More than 500 Transfer-Centers dealing with all kinds of Technological and Management subjects),European-Offensive,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,The Participant is in the position to:Design a Marketing Plan “How do we sell best our Products/Services in Germany / EU?“) Design for his/her company a Chinese-German/EU Business Plan“How do we build or expand best our Company in Germany/EU?“,European-Offensive,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Program:Length: 2 Years90 Days Seminar / 5 Project Study Work / 10 Transfer Work / 1 Master ThesisStudy Location: Shanghai, Berlin, Stuttgart While studying in Germany, visits and meetings with potential German Partner-Companies will be held. The Steinbeis Foundation will support actively development of Contacts with potential Customers, Suppliers, Traders, Joint-Venture Partners.,European-Offensive,Prof. Dr. Werner G. Faix,Steinbeis-Hochschule Berlin,Program:Admission Criteria: University Graduate,