任务书--刘芳1.doc

Nanchang Institute of TechnologyTasks for Graduation Thesis1.Title：Translation Strategies of Commodity Instruction ( 商品说明书的翻译策略 )2Source of Information1) Most of the information is from the electronic library of our school.2) I read some papers and collected a lot of information from the internet.3) I brought several relevant books from book shop.4) I discussed with my friend who work as a translator.3Research Content & Schedule Commodity instruction is the literal meterial that introduces the information such as usage, specification, function,composition and application to consumers. On one hand, with the advancement of the process of globalization, especially after Chinas entrance into WTO, more and more international commodities swarm into the domestic market, which meet the demands of domestic consumers. On the other hand, with the gradual opening of the domestic market, more and more products made in China sells all over the world. Therefor, the translation of commodity instruction become very important. The normative translation which meets the mind and culture of the target market can help consumer to master the usage, further can increase their interest and satisfaction towards a variety of commodities，thereby arouse consumers buying motive. In addition, it always improves corporate image. On the contrary, the nonstandard translation with a lot of errors will make consumer stay away from the product, which directly affect the sales volume. The purpose of this thesis is to analysis the translation principles and strategies of commodity instruction . The research is mainly from the perspective of cultural diversity and sentence grammar of commodity instruction. This paper includes five parts: Part one is the introduction, background of the researchPart two is the overview of commodity instruction, explained the definition, the structure and usage of commodity instruction. Part three is the analysis of cultural diversity in translation and sum up several principles.Part four is the analysis of sentence grammar and put forward some translation strategies of commodity instruction.Part five is the conclusion. Introduction Chapter 1 An overview of commodity instruction1.1 Definition1.2 Structure characteristics of trade description 1.2.1 Headline 1.2.2 Text body 1.2.3 Inscription1.3 Usage of commodity instruction 1.3.1 Distinctive feature1.3.2 Informative function1.3.3 Symbol of credit1.3.4 Stimulation of consumptionChapter 2 Translation principles of commodity instruction 2.1 An overview of cultural diversity in translation 2.1.1 Differences in literal meaning 2.1.2 Differences in connotation 2.1.3 Differences in usages2.2 Principles to translate commodity instruction in the perspective of international trade 2.2.1Cultural adaption 2.2.2 Explanation 2.2.3 Simpleness and clearness 2.2.4Technical tacticChapter 3 translation strategies of commodity instruction3.1 Lexical translation strategies3.1.1 Professionalization3.1.2 Nominalization3.2 Syntactic translation strategies 3.2.1 Application of common sentence structure 3.2.2 Application of common translation methods3.3 Discourse translation strategies3.3.1 Literal translation3.3.2 Free translationConclusion BibliographySchedule: During Dec. To Jan., choose the topic and finish the research proposal.From Feb. to Mar., search and collect the relative information.Before Apr. 15th, finish the original draft.Before May. 20th, revise the paper. Before Jun. 8th, revise the paper for the second time.Before Jun. 18h, finalize the paper.On Jun. 22th, get ready for graduation thesis presentation4Bibliography1AS.Hornby(著),李北达(译) 牛津高阶英汉双解词典M 商务印书馆，20022Jeremy Munday 翻译学导论理论与实践M,北京：商务印书馆，2007:105.3班海东 目的论关照下化妆品说明书翻译的认知透视N 长春理工大学学报，2012-1(1)4黄艳梅 在美国读商品说明书J 中外企业文化，2009(5):43.5罗梓丰 蒋显文 中西文化差异与化妆品说明书翻译J 安徽文学， 2010(6):243-244.6盛冬梅 浅析英文说明书的语言特点和翻译原则J 中国商贸，2010(10):224-226.7王盛 从功能目的论角度分析商品说明书的翻译N 黄石理工学院学报，2010(4):38-418王荣华 浅论外贸英语中商品说明书的翻译技巧J 海外英语，2010(11):6-7.9伍业凯 商品说明书的语篇特征及其翻译策略J 中国电力教育，2010(21):212-216.10翁玮琼 对商品说明书翻译的美学思考D 天津：天津理工大学外语学院研究所，2010:1-49.11相廷礼 产品说明书的特点及翻译N 企业导报2009(2).12詹欣珍 英汉文化差异与商标的英译N 闽西职业大学学报 2004(14)25-28. Major English （business）class1 Department Department of Foreign Language and L