金地集团画册文案

扉页：做中国最有价值的国际化企业Be the Most Valuable Chinese Enterprise with a Global Presence1-2P我们是金地Were Gemdale金地集团（.SH）初创于1988年，1993年正式开始经营房地产，2001年在上海证券交易所挂牌上市，成为解禁后首批上市的房地产企业。上市后，金地集团相继成立七大区域地产公司，完成全国化布局；2010年，确立 “一体两翼”的发展战略，稳步推进业务模式转型。截至2013年第三季度，金地集团总资产逾1175亿元人民币。坚守科学筑家的使命，金地集团已发展成为中国房地产行业内极富特色与竞争力的全国化品牌企业。Gemdale (.SH) was initially founded in 1988, formally engaged in real estate in 1993, listed in Shanghai Stock Exchange in 2001. It was one of those real estate companies that first went IPO after the ban was lifted. After IPO, Gemdale completed its nationwide business coverage by setting up 7 regional real estate companies. In 2010, Gemdale Corporation adopted its development strategy of “One Core Business, Two Branches”, steadily promoting the transition of its business models. Up to the third quarter of 2013, Gemdale has a total asset of over RMB117.5 billion yuan. Sticking to the mission of “the science of living”, it has grown into one of the most characteristic and competitive nationwide brand companies in Chinas real estate industry.1988年那是一切激情与梦想的起点1月20日，正式注册营业Formally registered for operation on Jan. 20, 1988 All passions and dreams starting from then1993年一个扎根于土地的理想取得房地产经营权Right of real estate management obtained in 1993 A dream firmly rooted to the ground1996年在超越自我中新生 经过股份制改造，定名为金地（集团）股份有限公司Name changed as “Gemdale (Group) Co., Ltd.” after a shareholding reform in 1996 Reinvigorated in self-transcendence2001年奠定发展的里程碑4月12日，金地集团（.SH）股票在上海证券交易所挂牌上市Gemdale (.SH) had its shares listed in Shanghai Stock Exchange on Apr. 14, 2001 Laying a new milestonefor further development2006年一种谋略大事的胸怀成功布局全国七大区域Successfully expanded into 7 regions across the country in 2006 Great mind pursuing great cause2007年在繁华之上见证成就首个商业地产项目金地中心雄踞北京东长安街CBD核心Gemdale Center, the first commercial real estate project of Gemdale, stood on the CBD of East Changan Street, Beijing in 2007Urban glamour witnesses our achievements2010年关于未来我们有自己的远见提出一体两翼的集团发展战略Proposing the“One Core Business, Two Branches”strategy for group development in 2010We have our own insights about the future2012年让理想在国际舞台发光收购香港上市公司星狮地产（535.HK，现名金地商置）Acquiring Hong Kong-listed Frasers Property (535.HK, now Gemdale Properties and Investment Corporate Ltd.) in 2012Sparkling the dream on the international stagevision3-4P我们正在跨越时代Were passing through the age凌克 Ling Ke金地（集团）股份有限公司董事长浙江大学管理工程硕士，高级经济师Chairman of Gemdale (Group) Co., Ltd.Holder of master degree in management engineering of Zhejiang University, senior economist这是一个理想与激情燃烧的时代。过去十年，中国叩开了世界贸易组织的大门，迎来与世界共舞的新时代。与此同时，中国历史上最伟大的复兴，伴随全球化浪潮在不断创造奇迹，催生了一批影响世界的中国企业，在世界舞台发出中国的声音。金地以“做中国最有价值的国际化企业”为愿景，见证并参与了这一切。在这场伟大的运动中，金地人把“金地梦”与“中国梦”紧密相连，坚守责任与信念，付出青春与汗水，力争成为全球化浪潮中新兴的中国力量。我们的抱负，不仅仅是成为一家盈利丰厚的企业，而是与其他卓越企业一起，承担起中国企业开拓全球的使命。胸怀梦想，更要踏实前行。在中国经济高速增长的过程中，随着城市化进程的不断深入，中国对住宅、商业和地产金融的需求将与日俱增。我们提出“以住宅业务为主体，以商业地产和金融业务为两翼”的战略，用协同发展的科学格局，谋求稳健而长远的发展。我们坚信，坚持一个明晰的道路，不轻易妥协，专业而极致，追求卓越，就能缔造我们事业的传奇。在向国际市场迈进的过程中，我们超越的不仅是事业，还有内心精神。如果说过往的理科精神演绎了金地的自省与坚韧，那么今天的新理科精神则演绎着我们的探索与进取。对金地这样一家由读书人经营的公司而言，理科精神不仅是一种态度与方法，更是一种对真理无限向往的理念，是鞭策我们不断前行的力量。我们尊重人性，鼓励探索，热爱行动，将创新融入血脉，用创造改变未来。理科金地正以这种充满探索力、创造力、行动力的新理科精神在时代中跨越。在这个竞争激烈的开放环境，急流勇进的必定是果敢进取、永怀梦想的人。在金地，我们共同拥有一个方向以执着和激情，跨越时代，启迪未来。因为，我们拥有一起为之奋斗的股东、客户、合作伙伴与员工；因为，我们拥有永不妥协的内心。我们坚信：携手进取，梦想可及。Its an era of dreams and passions.In the last decade, China has joined the WTO, ushering a new era of international development. In the meantime, China has been experiencing the greatest rejuvenation ever in the history, and working wonders during the globalization process: more and more Chinese enterprises with international influence have been standing out from the world arena. Taking“Be the most valuable chinese enterprise with a global presence”as its vision, Gemdale has witnessed and participated in this whole process. During this great movement, Gemdale has integrated its Gemdale Dream into the China Dream, held fast to its responsibilities and values, and made great efforts to emerge as an outstanding Chinese enterprise during globalization. We aspire to not only seek profits, but also exploit the global market in joint efforts with other excellent Chinese enterprises.Rome was not built in one day. As Chinas economy is rocketing and urbanization is accelerating, the housing demands, business demands and real estate financial demands in China will surely multiply. We propose the strategy of “focusing on the core business of residential property development while supplementing it with commercial property development and financial business”, striving for a steady and sustainable development through a scientific and cooperative pattern. We are convinced that, by sticking to a clear goal, trying our best to survive all encountered hardships, and pursuing professionalism, perfection and excellence, we will finally create a business legend.In the course of moving into the international market, what we need to overcome is not only the career, but the inner spirit. If we say the science spirit in the past stood for our introspection and tenacity, the new represents our exploration and aggression. Fora run by intellectuals like Gemdale, science spirit means not only a kind of attitude and method but a concept infinitely pursuing the truth as well as a force constantly urging us on. We respect humanity, encourage exploration and action, integrating innovation into our bloodline and changing the future with creativity. With the new science spirit full of exploration, creativity and action, we are passing through the age.In this open environment filled with keen competition, only those who have aggression and ambition could move forward in the teeth of difficulties. In Gemdale, we have the same goal of crossing the age and enlightening the future with perseverance and passion. Because we have shareholders, clients, partners and employees standing together with us, and the unbeaten spirit underneath.Were convinced that dreams can come true if we forge ahead hands in hands.5-6P用理科精神启动时代引擎Start the engine of the time with science spirit跨越时代 进取未来Cross the age, move forward to the future金地拥有独特的企业文化，“金地之道”始终坚持将“用心做事，诚信为人；果敢进取，永怀梦想”作为企业的核心价值观，激励金地人志存高远、与时俱进。Gemdale has unique corporate culture and always insists on “be devoted and virtuous, be brave and idealistic” as its core values, inspiring the staff to achieve big dreams and move with the times.理科精神的回归与超越Returning and transcending of science spirit多年来，金地秉承理性与稳健的理科精神，接受历史的考验。今天，它被赋予更多的时代意义，充满探索力、创造力、行动力的新理科精神，将引领金地人超越自我、步步领先。Over the years, Gemdale has been sticking to a professional, rational and solid science spirit, going through the test of history. Today, it carries more sense of the time and a new kind of science spirit full of the power of exploration, creativity and action, which will lead its people to transcend themselves and always take the leading position.7-8P战略远见 定竞争优势Strategic vision lays competitive advantage2010年，金地集团确立“以住宅业务为核心，以商业地产和金融业务为两翼”的“一体两翼”发展战略。优良的主营业务模式，能够在强调各业务单元间协同互动、平抑经济周期波动风险的同时，使净资产收益率稳步上升。In 2010，Gemdale Corporation adopted its development strategy of “One Core Business,Two Branches”, that is, “focusing on the core business of residential property development while supplementing it with commercial property development and financial business”. Such an excellent model could facilitate the coordination and interaction of all business units, help control the risk brought by economic fluctuation, and boost the net assets income rate.快速发展的金地集团，拥有五大核心竞争能力：科学、前瞻的投资能力 引领市场的产品创新能力 多元化、低成本的融资能力 高效的运营管理能力 强大的品牌影响力The fast-growing Gemdale has the following 5 core advantages in competition:Scientific, foresighted investment capabilityMarket-leading product creativityDiversified, low-cost financing capabilityEffective operation and management capabilityPowerful brand influence9-10P科学架构锻造高效组织Scientific structure creates effective organization股东大会General Meeting of Shareholders监事会Board of Supervisors董事会Board of Directors董事会秘书Secretary of the Board of Directors战略、薪酬、审计专业委员会Strategy Committee, Compensation Committee, Audit Committee总 裁President高级副总裁Senior Vice President财务负责人Chief Financial Officer副总裁Vice President战略管理部 Strategic Planning Department财务管理部 Finance Department投资与运营管理部 Investment and Operation Department产品管理部Product Management Department资本运营部Capital Operation Department行政与信息管理部Administration and IT Department审计监察部Auditing and Supervisory Department人力资源部Human Resource Department成本管理部Cost Management Department工程管理部Project Management Department金地管理学院Gemdale Management Academy华南区域地产公司 Gemdale Group(South China Region)华北区域地产公司 Gemdale Group(North China Region)华东区域地产公司Gemdale Group(East China Region)华中区域地产公司Gemdale Group(Central China Region)西北区域地产公司Gemdale Group(Northwest China Region)东北区域地产公司Gemdale Group(Northeast China Region)东南区域地产公司Gemdale Group(Southeast China Region)稳盛投资Wins Investment金地商置Gemdale Properties and Investment Corporate Limited金地研发设计公司Gemdale R & D Design弘金地网球公司Grand Gemdale Tennis物业管理集团Gemdale Property Group11-12P永葆创业激情的管理团队A management team full of passion凌克Ling Ke金地(集团)股份有限公司董事长，1959年生，浙江大学管理工程硕士，高级经济师。Chairman of Gemdale Corporation, born in 1959. He holds a masters degree in Management Engineering from Zhejiang University. Mr. Ling is a senior economist.黄俊灿Huang Juncan董事、总裁，1971年生，同济大学工学学士，英国威尔士大学新港学院(深圳)MBA。Director and President of Gemdale Corporation, born in 1971. He holds a bachelors degree in Engineering from Tongji University and an MBA from University of Wales College, Newport (Shenzhen).杨伟民Yang Weimin监事长，1962年生，南京建筑工程学院学士，英国威尔士大学新港学院(深圳)MBA，高级工程师，国际注册商业房地产投资师(CCIM)。Chairman of the Supervisory Committee of Gemdale Corporation, born in 1962. He holds a bachelors degree from Nanjing Construction Engineering Institute and an MBA from University of Wales College, Newport (Shenzhen). Mr. Yang is a senior engineer and a Certified Commercial Investment Member (CCIM).陈必安Chen Bian董事、高级副总裁，兼任华东区域地产公司董事长、总经理，1962年生，湖南大学工学硕士，天津大学管理学博士，高级经济师。Director and Senior Vice President of Gemdale Corporation, Chairman and General Manager of Gemdale Group (East China Region), born in 1962. He holds a masters degree in Engineering from Hunan University and a doctorate degree in Management from Tianjin University. Mr. Chen is a senior economist.严家荣Yan Jiarong高级副总裁，兼任华中区域地产公司董事长、总经理，1963年生，华中科技大学管理工程硕士，经济师。Senior Vice President of Gemdale Corporation, Chairman and General Manager of Gemdale Group (Central China Region), born in 1963. He holds a masters degree in Management from Huazhong University of Technology. Mr. Yan is an economist.韦传军Wei Chuanjun高级副总裁，公司财务负责人，1968年生，上海财经大学MBA，中国注册会计师协会会员及英国特许会计师协会会员。Senior Vice President and CFO of Gemdale Corporation, born in 1968. He holds an MBA from Shanghai Finance University. Mr. Wei is a member of China Certified Public Accountant Association and also a member of the Association of Chartered Certified Accountants.徐家俊Xu Jiajun董事、高级副总裁、董事会秘书，兼任金地商置集团有限公司行政总裁，1978年生，上海财经大学管理学硕士。Director, Senior Vice Persistent, Secretary to the Board of Gemdale Corporation, and Chief Executive Officer of Gemdale Properties and Investment Corporation Limited, born in 1978. He holds a masters degree in Management from Shanghai University of Finance & Economics.陈长春Chen Changchun高级副总裁，兼任稳盛投资管理公司董事长，1967年生，浙江大学工学博士。Senior Vice President of Gemdale Corporation, Chairman of Wins Investment Company Limited, born in 1967. He holds a doctorate degree in Engineering from Zhejiang University.胡弘Hu Hong副总裁，兼任金地集团西北区域地产公司董事长、总经理，1966年生，英国威尔士大学新港学院（深圳）MBA。Vice President of Gemdale Corporation, Chairman and General Manager of Gemdale Group (Northwest China Region), born in 1966. He holds an MBA from University of Wales College, Newport (Shenzhen).孙聚义Sun Juyi董事，1952年生，天津财经大学经济学硕士。Director of Gemdale Corporation, born in 1952. He holds a masters degree in Economics from Tianjin University of Finance & Economics.张晓峰Zhang Xiaofeng副总裁，兼任华南区域地产公司董事长，1970年生，北京师范大学学士，中欧国际工商管理学院EMBA。Vice President of Gemdale Corporation, Chairman of Gemdale Residential Real Estate Company (South China Region), born in 1970. He holds a BA degree from Beijing Normal University and an EMBA from China-Europe International Business School.宋涛Song Tao副总裁，1969年生，浙江大学工学学士，香港中文大学MBA。Vice President of Gemdale Corporation, born in 1969. He holds a bachelors degree in Engineering from Zhejiang University and an MBA from the Chinese University of Hong Kong.阳侃Yang Kan副总裁，兼任华北区域地产公司董事长、总经理，1965年生，大连理工大学土木工程系学士、浙江大学管理学硕士学位。Vice President of Gemdale Corporation, Chairman and General Manager of Gemdale Group (North China Region), born in 1965. He holds a bachelors degree in Civil Engineering from Dalian University of Technology and a masters degree in Management from Zhejiang University.郝一斌Hao Yibin助理总裁，东北区域地产公司董事长兼总经理，1972年生，清华大学学士。Assistant President of Gemdale Corporation, Chairman and General Manager of Gemdale Group (Northeast China Region), born in 1972. He holds a bachelors degree from Tsinghua University.王勇Wang Yong监事、助理总裁，东南区域地产公司董事长兼总经理，1972年生，清华大学硕士。Supervisor and Assistant President of Gemdale Corporation, Chairman and General Manager of Gemdale Group (Southeast China Region), born in 1972. He holds a masters degree from Tsinghua University.13-14P我们在不断发展Were growing stronger and stronger2001年上市之后，不断超越自我的金地集团，始终保持高速成长的势头。After the IPO in 2001, Gemdale has been unceasingly trying to surmount itself and always keeps a high-speed momentum of growth.截至2013年第三季度：总资产：1175亿元净资产：310亿元土地储备：2497万平米Up to the third quarter of 2013:Total assets: RMB 117.5 billion yuanNet assets: RMB 31 billion yuanLand reserve: 24.97 million m2注：2013年总资产、营业收入详见金地（集团）股份有限公司2013年年度报告Note: the total assets and operating revenue are in the Annual Report 2013 of Gemdale Group15-16P我们的荣誉Honors2001年金地集团获“中国房地产品牌企业”殊荣。2004年金地集团被推选为中国房地产市场产品质量用户满意首选第一品牌。2005年金地集团作为唯一一家房地产企业荣获“2005中国品牌建设年度十佳案例奖”。2008年金地集团荣膺“2007年度中国A股上市公司投资者关系管理百强”第一名。同年，金地集团荣获 “2008年行业十佳雇主奖”。董事长凌克荣获“中国地产30年十大杰出领袖奖”。2009年金地集团在沪深房地产上市公司“综合实力TOP10”、“经营规模TOP10”、“财富创造能力TOP10”评选中，均高居第三名。同年，金地商标被认定为中国驰名商标。2010年金地集团获得深报指数“最具成长前景上市公司”、“最佳媒体形象上市公司”、“最佳投资者关系上市公司”三项大奖。2011年金地集团荣获“2011最具盈利能力上市房企”、“2011最具影响力地产企业”、 “中国房地产企业社会责任2010年度领袖”。2012年金地集团荣获“2012年度最佳董事会治理”、“2012年度地产金融创新大奖”。董事长凌克获评“最佳企业领袖”。金地“云服务”被评选为时代周报“2012最佳营销案例奖”。2013年金地集团荣获“2013沪深上市房地产公司综合实力TOP10”、“2013年度最具投资价值地产上市公司”、“2013中国杰出房地产商”、“2013年中国蓝筹地产企业”大奖。2013，Gemdale won the “2013th Top 10 of the Comprehensive Strength of Real Estate Companies Listed in Shanghai and Shenzhen”, “2013th Company with the Most Investment Value”, “2013th Outstanding Real Estate Enterprise in China” and “2013th Blue-chip Real Estate Enterprise in China”.2012，Gemdale won the “2012th Best Governance of the Board of Directors” and “2012th Annual Real Estate Financial Innovation Prize”; the Chairman Ling Ke was awarded as the “Best Leader”; Gemdale Cloud Service was selected as the “2012th Best Marketing Case” by the Time Weekly.2011，Gemdale won the prizes of the “2011th Best Listed Real Estate Company in Profitability”, “2011th Most Influential Real Estate Company” and “2010th Leader of Chinas Real Estate Companies in Social Obligation”.2010，Gemdale won three prizes including the “Most Prospective Listed Company”, “Best Media Image Listed Company” and “Best Investor Relationship Listed Company”.2009，Gemdale was ranked third in the“TOP10 of the Comprehensive Strength”, “TOP10 of the Operation Scale” and “TOP10 of the Wealth Creation Ability” of the real estate companies listed in Shanghai and Shenzhen. Gemdale was regarded as a famous brand in China at the same year.2008，Gemdale won the first place of the “2007th 100 A Stock Listed Company of Investor Relationship Management”. At the same year, it won the “2008th Industrial Top 10 Employers”. The Chairman Ling Ke won the “Top 10 Outstanding Real Estate Leaders of China in 30 Years”.2005，Gemdale was the sole real estate company that won the “2005th Top 10 in China Brand Construction Year”.2004，Gemdale was selected as the most preferred brand in users satisfaction about product quality in Chinas real estate market.2001，Gemdale won the title of “Chinas Brand Company of Real Estate”.17-18P我们在时代中追逐理想WERE CHASING OUR DREAMS IN THE AGE19-20P金地地产Gemdale Real Estate引领人本生活Lead a people-oriented life金地关注市场与客户的需求，以住宅为载体，提出“人本”的核心价值主张，从关怀人性、关注生活本源为根本出发点，以精心的态度与创新的手法，为客户提供与其自我价值及生活形态高度契合的产品。近年来，金地不仅取得骄人的销售业绩，更因产品创新和产品品质获得各类专业奖项，品牌赢得市场高度认同。未来金地将进入更多城市，以更优化的系列产品，为客户提供更丰富的居住体验。Gemdale focuses on the market and customer needs, dedicated to home building, proposing the “people-oriented” core value, concerned about human nature and the origin of life, providing a number of products that highly measure up to customers self-value and life with its serious attitude and creative methods.In recent years, Gemdale not only has obtained spectacular achievements, but also has won a number of professional awards and been recognized by market due to the novelty and high quality of its products. In future, it will expand its territory to more cities, developing a series of high-quality products for customers so that they can have better living experience.21-22P25年探索，版图见证理想的力量25 years of exploration, territory witnesses the power of dream金地已成功布局华南、华东、华北、华中、西北、东北、东南7大区域、24个城市，累计为超过16.1万户家庭打造“人文风格、人性功能、人情社区”的住宅产品。自2001年上市以来，截至2013年年底，金地集团房地产累计销售金额达1948亿元，累计销售面积1727万平方米。Gemdale has successfully expanded its territory to 7 regions and 24 cities in the south, east,