商业策划书英文.doc

商业策划书英文 商业策划书英文篇一：英文商业书模板 英语商业计划书（Business Plan） 第一讲：概述 第二讲：现状分析 第三讲：目标确定 第四讲：组织结构 第五讲：产品分析 第六讲：市场分析 第七讲：市场策略 第八讲：生产分析 第九讲：财务分析 第十讲：附件 第一讲：概述(executive summary) 概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。 概述应包括的基本内容有： 企业的宗旨，例如： In 2007, ABC Corporation was created to. Now, ABC Corporation is at a point where 背景介绍，例如： For many years people have The condition of the industry today is such that 产品或服务及市场竞争情况，例如： We have just completed the development of S30 a novel and proprietary construction tool Compared to competitive products, our s30 can 企业目标，例如： Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we 管理团队和管理组织，例如 Our management team consists of 5 men and women Whose backgrounds consist of 10 years of marketing with 市场策略，例如：The fundamental thrust of our marketing strategy consists of 财务状况和计划，例如： In 5 years we will have and our investors will be able to 结论，例如： ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the 第二讲：现状分析(present situation) 这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。 市场环境，例如： The marketplace has been stagnant for 2 years. We are poised now to 产品或服务，例如： The present stage of S30 is in the design stage. 产品生命周期，例如： Our current product line is 价格和利润，例如： Current prices are and profits are 客户，例如： Current customers are using our for 销售渠道，例如： We have service centers, retailers, manufacturers representatives 管理团队情况，例如： Most of our management is in place, however, we require a production manager to complete our team. 财务状况，例如： Current cash available is.第三讲：目标确定(objectives) 企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。 企业的基本目标，例如： The primary objectives of our organization are to: A B C 投资收益率(ROI)，例如： Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%. 财务目标，例如： Last Year This Year Next Year Sales $ Volume Unit Volume % Increase/Decrease Share of Market Gross Profit Manufacturing Fully Burdened Marketing Expenses Advertising Sales Promotion Trade Allowances Other 欲计将来增长、改进的目标，例如： Other objectives we have set for ourselves include XXX. We expect to replace (competitive/existing products or services) by XXX% by 20XX. We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX. 第四讲：组织结构(management)投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题： 1主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？ 2公司未来的组织机构是怎样的？ 3谁将成为部门领导者？ 4在哪些领域的管理应该加强？ 5报酬机制如何？ 团队结构介绍，例如： Of the XXX people who make up the development staff, there are XXX founders who hold the following positions: XXX, President XXX, Vice President of Finance XXX, Vice President of Marketing XXX, Vice President of Sales XXX, Vice President of Engineering XXX, Vice President of Research XXX, Vice President of Operations XXX, Director of Marketing XXX, Manager XXX Development XXX, Corporate Attorney 管理人员描述，例如： XXX, President XXX Degree, University of XXX XXXs professional experience includes many different areas in the XXX industry. 人力资源需求，例如： (Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions. 第五讲：产品分析(the product/service) 产品介绍应包括以下内容： 1产品名称 2性能及特性 3产品所处的生命周期 4产品的市场竞争力5产品的研究和开发过程 6发展新产品的计划和成本分析 7产品的市场前景预测 8产品的品牌和专利 此外，还要从顾客和投资者角度出发回答下面的问题： 1顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？ 2企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？ 3为什么用户会大批量地购买企业的产品？ 4本公司能提供哪些购买便利？ 5企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂 家达成了哪些协议？ 6为什么企业的产品定价使企业产生足够的利润？ 介绍产品，例如： This capability for XXX is a unique feature enjoyed by (Company) and our customers. 专利保护，例如： Our product(s) is protected under the following: 产品价格优势，例如： Regarding cost savings (product/service) will save our customers money in terms of XXX. 产品测试，例如： Completed tests have shown that XXX (results). 产品特性描述，例如： XXX is another powerful feature. This includes XXX. XXX saves a tremendous amount of time when XXX. 第六讲：市场分析(market analysis) 这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。 介绍目标顾客购买的原因，例如： It is easy to understand why the principal buying motives are XXX because XXX.商业英文篇二：商业计划书模板-英文版 精编资料 商业计划书模板-英文版BUSINESS PLAN TEMPLATEBUSINESS PLANMy Company123 Main StreetAnytown, USA 10000123-4567Your NameDATETABLE OF CONTENTS. 商业计划书 商业计划书模板-英文版 BUSINESS PLAN TEMPLATE BUSINESS PLAN My Company 123 Main Street Anytown, USA 10000 123-4567 1 Your Name DATE 2TABLE OF CONTENTS Executive Summary . 1 Management . 2 Company History . 5 Product/Service Description . 7 Objectives. 9 Competitors . 10 Competitive Advantages . 11 Innovation . 13 Pricing . 14 Specific Markets . 15 Growth Strategy . 16 Market Size and Share . 17 Targeting New Markets . 18 Location . 19 Manufacturing Plan . 20 Research Development . 21 Historical Financial Data . 22 Proforma Financial Data . 23 Proforma Balance Sheet . 26 Cost Control . 27 Effects of Loan or Investment . 28 Attachments . 29 3Executive Summary My Company was formed as a proprietorship, partnership, corporation in Month, Year in City, State, by John Doe in response to the following market conditions: Startup, growth opportunities exist in Product/Service. The need for use of efficient distribution and financial methods in these overlooked markets. I/We have several customers who are willing to place large orders,contracts within the next three months. Several other prospective customers/clients have expressed serious interest in doing business within six months. I/We previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are: Product 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. Service 1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, I/we need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a proprietorship, partnership, corporation.Financial Goals Sales Net Income Earnings per share Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14 1Management Name Title?Experience?Sales growth from zero to $1,000,000 in five years.?Led market in market share - 30%. Formulated advertising budgets campaigns. Pioneered new distribution channels. Established national sales force. Established national repair service centers. Brought new and innovative products to the market. Designed point-of-purchase materials. Education University of Boston Boston, MA B.A. - Computer Sciences President John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2商业策划书英文篇三：business plan 商业策划书英文 High party I.Introduction: Name: Heaven of Carnival Location: Hong Kong Mission statement: ? to provide plans to all kinds of parties, such as wedding, birthday, proposal marriage ceremony, graduation, Annual Dinner and other festivals ? to design personalized ideas and services for people in need Purpose: For amusement To prepare devices or services for customers to organize a party To enlarge people s social circle To introduce or promote a company II. Market analysis ? Party is a kind of western way of socializing; it means people gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party, house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation. ? On the other hand, as the increase of people s pressure from school or working, more and more people need time and place to relax and make friends. ? Based on this condition, people who are good at organizing a party has been active, and become a professional party planner. III. Our service offered: Activities ? KTV ? amusement park ? Self-help kitchen ? Table games（Chess Cards） Foods ? drinks/beverage/coffee ? dinners: seafood/meats/soup/bread ? fruits/salad ? Sweet snacks ?Barbecue Devices ? guests show? video camera/microphone/stereo/lamplight ? red-carpet show ? Instrumental Performance ?invitation letter Special things ? flowers/birthday cakes ? rings ? other surprisesIV.Co-workers competitors Cooperation ? Having cooperation with tourism ? Working With the Media ? Cleaning companies ? shopping mall ?beauty salon Competition ? We might compete with local travel agency or bars. V. Staff requirements Professional Background: ? Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns. Characters: ? cheerful, tolerant, humorous ? Having the ability of organization, coordination and macro control for random strain. Fashion hunter: ? a basic understanding of a certain artistic accomplishment and the western culture ? a keen fashion antenna be able to capture the city of fashion information, and wrap it as aParty s leading role or theme. Widespread circle ? Communication is widespread, and keeps a good relationship with fashion circle, film circle, art circle andmedia circle. Knowledgeable: ? Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmanners Familiar with procedures: ? To know all kinds of procedures for the annual inspection,and familiar with all kinds of fields, and this is the necessary condition to g