福建茶叶出口论文摘要和目录格式.doc

北京联合大学 毕业论文 摘 要福建省是我国产茶大省，茶叶出口占据着全省农产品出口的半壁江山，是福建省出口的优势农产品。随着中国加入WTO,福建茶叶异军突起，成为中国茶叶出口的主力军。福建省茶叶出口贸易虽然取得了惊人的成绩，但是由于自身产品附加值低，茶叶卫生质量不稳定，出口营销模式传统，出口市场单一等原因，阻碍了国际贸易的进一步发展。另外，诸如技术性贸易壁垒，饮料市场的冲击，国际市场的激烈竞争等外部不利因素也造成不容忽视的负面影响。因此，如何采取积极有效的应对措施成为福建省当前必须研究的新课题。为此，文章提出了企业自身完善、政府大力扶助、行业协会双相协调的三管齐下的对策来解决这些问题。关键词：福建茶叶出口 出口现状 问题 对策 AbstractFujian is one of the large of province of tea produce in our country and the tea export trade amount is one half of the agricultural. it have the advantage of the agricultural export. Now China has been accession to the WTO, Fujian tea has become a new force and the leader of tea export.Fujian tea export trade has achieved amazing results, but due to the low additional value of the products, tea quality is not stable, the export marketing mode is traditional, the export market is single and so on. Have hindered the future development of the international trade .in addition, such as the TBT, beverage market impact, the competition of the international market are not been ignored. Therefore, how to take positive and effective measures in Fujian province has become a new topic in the research of current.Therefore, this article puts forward the enterprise own perfect, government support, industry association bipolar coordinate three pronged measures to solve these problems.Key Words：Fujian tea export status issue strategy目 录摘 要IAbstract.II引 言11福建省茶叶出口现状21.1福建省茶叶出口概况21.2福建省茶叶主要产品出口概况21.3福建省茶叶出口国家或地区31.4福建省茶叶出口价格42.福建省茶叶出口问题52.1产品卫生质量不稳定52.2产品附加值低，缺乏知名品牌52.3出口营销模式传统62.4市场开发力度不够63.福建省茶叶出口问题产生的原因73.1出口企业生产规模小73.2行业协会的桥梁作用发挥不明显73.3茶叶质量标准体系滞后74福建省茶叶出口策略94.1政府宏观管理94.1.1大力扶持龙头企业94.1.2加强农药监控，完善质量标准体系94.1.3加强海峡两岸文化技术交流合作94.2行业协会中观协调104.2.1发挥行业协会的桥梁作用104.2.2加强行业协调，规范出口秩序104.3企业微观调整104.3.1提高茶叶卫