安利汉译英.doc

安利安利是一家总部在美国的传销公司，通过一种基层行销方法，销售各类家庭和个人用品。公司把个体消费者登记注册为“推销员”，委托他们来销售安利的产品赚取佣金。几乎任何人都能成为安利的推销员，只要他购买了价值几百美元的“启步工具”。这套工具包括安利所有产品的分类介绍、促销资料和数次培训会议，会议培训的内容有安利公司的体制、产品和销售技巧。公司要求推销员上门销售，并鼓励他们把产品销售给朋友、亲戚和熟人。1997年安利公司通过这种销售方法暴利70亿元美元，其中过半的收入来自美国境外。 安利于1995年打入中国市场，紧跟其竞争对手雅芳和玫琳凯这两家传销公司。吸引安利到中国来有几方面原因。中国人口12亿，是一个巨大的潜在消费市场。由于安利强调的是传销，而在中国缺乏成熟的零售系统，这正好为它所用。安利的代理能以更低的价格给多数中国零售店提供从来没有过的最宽广的产品系列。此外，那种把产品卖给朋友、亲戚和熟人的销售策略在一个强调社会关系和人际交往的社会显得特别有意义。 从一开始，安利就决心立足中国，发展成为最大的传销公司之一。因此，它进入中国的时候规模巨大，迅速超越雅芳和玫琳凯，成为了中国最大的传销商。至1998年初，安利的生意似乎一直做得很红火。它在中国大陆的37个城市招募注册了8万名推销员，在广州建立了一家大厂，并计划投资3千万美元在上海建立第二家工厂。1997年安利的销售额达1.78亿美元，比前一年增加了80%。但出人意料的是中国政府于1998年4月22日宣布禁止传销活动！ 存在的一个问题是，安利及其美国同类公司的成功，早已在当地鼓励了成千上万的仿效者，包括那些有欺诈行为的企业和毫无信用的投机商，从假黄金到壮阳药他们无所不售。中国也反对安利和其他公司为了奖励成功的推销员和招募新员而组织的煽动性集会。 1998年颁布的新管理条例依然是禁止传销活动的，但允许安利、雅芳和玫琳凯公司在中国通过零售点销售自己的产品。此外，还允许他们派出销售代表从事服务和送货活动，但不能搞传销活动。新的管理条例还规定只有那些投资在一千万美元以上的公司才能设立直销代理。 在新的管理条例颁发后的第二天，安利就恢复了在中国的商务活动。但长达三个月的关闭使得这家公司蒙受了数百万美元的损失。影响更大的是，这项禁令让安利再也无法在中国依照其习惯的商业模式进行经营。(938字）AmwayHeadquartered in the USA, Amway is a MLM company which sell varies of household and personal care products by a grass-root marketing method. In the company, the individual consumers are registered as salespersons and entrusted to sell products for commission. Almost anyone can become Amways salesperson, on condition that he purchases a few hundred dollars of rev. Step tool, which including the product classification, promotional literature, several training meetings about the system, products and sales techniques of Amway. Its salespersons are required to undertake the door-to-door sales, and encouraged to sell products to their friends, relatives and acquaintances. In 1997, Amway made big killings through the sales strategy, and more than half of which was contributed by outside of US.Amway in 1995 entered Chinese market, following its two rivals of Avon and Mary Kay. It was attracted into China for several reasons. First, with a 1.2 billion population, China is a huge market of great potential. Then, China lacks a mature retailing system which is exploited by Amway for it emphasizes MLM, thus its agents can provide the most extensive product series to Chinese retailers at lower price. In addition, the marketing strategy of selling products to friends, relatives and acquaintances is of special significance in a society emphasizing social personal relations. From the beginning, Amway determined to get a foothold in China, and develop into the biggest MLM. Therefore, it entered China in large scale, and exceeded Avon and Mary Kay quickly, becoming the top-one MLM in China. Until the beginning of 1998, its business has been very prosperous. It recruited and registered 80,000 salesmen in 37 cities in China Mainland, established a large plant in Guangzhou, and planned to invest 30 million dollars to open up its second one in Shanghai. In 1997, Amways sales volume reached 178 million dollars with a year-on-year increase of 80%. However, it is unexpected that on 22nd April, 1998, Chinese government declared to ban pyramid selling. One problem is that the success of many companies like Amway has inspired thousands of local followers, including the fraudulent companies and discreditable speculators ranging from Dutch gold to aphrodisiacs. China opposed that Amway held provocative allies to reward the successful salespersons and the new recruiters. The new management regulations enacted still banned the pyramid selling, but allowed Amway, the von and Mary Kay to sell their products through the retail outlets, and to send the sales representatives for service and delivery, instead of pyramid selling. The new regulation stipulated that only companies with investing over 10 million dollars are allowed to set up direct sale spots.The following day after enacting the new regulation, Amw