店铺开发评估报告PPT课件

13Aug 2012TobeopenedonDec1st 2012Urgent YesDefense NO Peoplevisited Rod RGM RalfLindner OD Storetype BasicstoreWeeklySalesoffirstleasingyear XXXWeeklySalesoflastleasingyear XXX Preparedby Frost Zou Reviewedby JudyJinCarolYang Region ShandongJinanLixiaInzoneDeptStoreEC SD EC China 4 CityMap ExistingCity 1 19 3 4 5 10 6 7 2 9 11 20 23 18 8 22 13 15 16 17 RC OC SC 24 12 14 DC CC RC 715 1169 296 443 446 728 1174 1159 1167 21 NewSite 4 Location Video In mall TheDept StoreisinthecenterofJinanwithhugetrafficflow QuanchengSquareisthebiggestsquareinJinanTenantsAnchor InzoneSupermarketNeighboringbrands Mcd 85 C Belle DHC H2O ZA Boss Aupres Adidas Herborist Selected L oreal S Deer Jack Jones Nike Liufu 3D GoldLeasingrate 100 TargetOccupancyRate 100 TradeZoneCCTrafficMixDepartmentStore23buslinesCompetitorandDBRinformation Overalltraffic At sitetraffic Traffic Outsidetraffic 1000m 500m NewSite Tradezonein1kmradius 728 1169 715 KFC sSales 182k week KFC sSales 121 5k week KFC sSales 165 8k week KFC sSales 144 3k week KFC sSales 178k week MCD sSales 150k week MCD sSales 250k week PizzaSales 250k week VivoPlusSales 42k week SephoraSales 350k week KFC sSales 131 7k week MCD sSales 140k week StreetMap YuXiRd 泺源大街 文化西路 银座商城5万平12亿元 年 GuiheDept Store Sanlian GuiheII Guihe HenglongPlaza H 5 Wanda Walmart VictoryBuilding 永安 Suning Suning Yongan UnicomBuilding PostBuilding H 2 省政府 齐鲁国际 手机城 手机城 H 4 CIP2013 YinzuoUndergroundCentrePlazaB F30k 1000m year 省科技馆 QuanchengSquare centresquareincity160k 中信实业银行 人寿 2011项目 韩国城B F 书店 Bookstore 黑虎泉 圣凯 HuChengRiver H 4 R 10K100 齐鲁医院 R 5K100 剧院 BaoTuSpring R 10K100 R 10K100 R 10K100 R 10K100 彩云 Guomei R 10K100 尾楼 Taifumall QuanchengRd one waytraffic trafficflow100k day TZSize Length 1km Width 0 8km Population 65K Mcd s 250k wk KFC 178k wk 728 KFC 121 5k wk KFC 144 3k wk pizzahut 250k wk 715 KFC 165 8k wk KFC 182k wk Mcd 150k wk KFC 131 7k wk 1169 KFC 173k wk 8 663 School TZSize Length 2 8km Width 1 7km 1 GuiheDepartmentStore贵和商厦2 QuanchengRoadCommercialStreet泉城路商业街3 TaiFuPlaza百盛4 InzoneShoppingSquare银座购物广场5 WandaSquare万达广场6 GuiheShoppingCenter贵和购物中心7 HenglongSquare恒隆广场8 Guihe CIP 贵和二期9 MinghuwanKaiyuanSquare CIP 明湖湾开元广场10 CIP ShiMao世贸11 ShengkaiFortunePlaza圣凯财富广场12 InzoneMall银座商城13 Inzone CIP 银座三期 TradeZoneMap QuanchengRoad H 5 DaminghuRoad GongqingtuanRoad LuoyuanStreet BaotuquanNorthRoad QuanchengRoad ShengfuqianStreet HeihuquanEastRoad 趵突泉公园 泉城广场 H H 5 4 三联商社济南家电商场 齐鲁金店 CEPA商厦 山东古玩城 新华书店 齐鲁国际大厦 商铺 手机卖场 山东残联 商铺 H 1 6 5 9 8 7 715 10 街边服装店 2 R R School School School H 五龙潭公园 12 H H 13 H H 728 华泰人寿 国信证券 圣凯财富广场 LuoyuanStreet 银座电器 11 3 1169 H R 100 R 100 R 100 R 100 R 100 R 100 R 100 ScenicSpots DaMingLake SitePhoto ProposedStreetPhoto CrossStreetPhoto 9 InsidePhotos H 我们商店在泉城广场地下 泉城广场是济南人流最多的广场 Ourstoreisinmallstore SitePhoto 3 4 LeyuanRd 1 BaotuquanRd 趵突泉公园 NanmenStreet HenglongPlaza HeihuquanRd 2 3 喷泉 4 1 2 FloorPlan B1 F 银座超市 停车场 S1 S4 S3 S5 S2 C1 C2 V2 55 ofcustomer 13 ofcustomer 12 ofcustomer 5 ofcustomer 9 ofcustomer 5 ofcustomer 1 ofcustomer 超市入口 超市收银台 S6 StoreLayout TrafficFlow SignageLocation Optional wall GlassWall Un removableWall MainWatsonsEntrance LeasingArea Legend SecondaryEntrance Watsons240sqm 15 3米 11 2米 33米 3米 6 2米 7 5米 主门 次门 次门 Signage 趵突泉路 泺源大街 S1 S3 S4 S5 S2 S6 Deal Terms10 7 3 YrsSales Yr 10M 8 5 ofnetsales Rentfreeperiod 1 5monthonlyforconstructionMgtfee rentinclusiveA Corheatingfee mgtfeeinclusiveDeposit 50K Paymentmethod monthlypaidProtectionUnilateralBreakClause 3monthsadvancednoticewithdepositascompensation OccupancyRateClause Iftheoccupancyrateofthebuildingfailstoreach80 thenwecanbeexemptedfromtherent ExclusivityClause Mannings Sasa 1000Colors Sephora Cosmed 妍丽 Cosmart VivoPlus Rental Otherpeople ComparedtoMarket tenantsinsamebuilding Mcd 10年 8 ofnetsales Benchmark City compstoreperformance Newcitypleaseprovideprovinceavg VE AverageWeeklyTransactionforecastinthe1styear Subwayline1willbeopenedatthebeginningof TrafficCountConversion BasicInformation ProposedSite ComparableStore Compstoreselection Compliancetocriteria 合规性检查 Poolofresult 候选池 Reasonforfinalselection 选择原因 2 CityRank 名 名 3 Tradezonetype 相同打 5 MTGtype 相同打 4 TZtype SC University RailwayStation Metro etc 商圈为SC时填写类型 6 Storetype 相同打 1 KLL 相同打 7 Floor 分GF 1F 1F以上 及地下 相同打 Thereare3storescompletelymatched Wechoose 1160ascompstore forbothofthemareclosetothemainentrance andtheirnettradingareaareapproximate 有3家店家条件与新点相似 选择1160 原因是他们离主入口位置都很近 且店铺面积最接近 Selectedby 选择人 NWP TomZhang Sitedevelopment VinLiu Sample CustomerAnalysis 银座购物广场属于泉城路商圈 泉城路商圈是济南唯一CC商圈 商圈内汇集多家大型商业百货 购物中心 家电等 其中大型商业百货如恒隆 2个万达购物广场 贵和购物中心 银座商城 泰府广场等分布在其周围 4家国美 2家苏宁电器及诸多手机卖场等 是济南重点商业中心 主要以中高档消费群体为主要服务对象 商圈日人流超过8