剑桥商务英语中级写作Proposal-Writingppt课件

BEC ProposalWriting 大学英语拓展课程剑桥商务英语 BEC 中级 常州大学外国语学院杨国萍 IntroductiontoProposalWriting Basically proposalsarepersuasivepresentations Purpose tosolveaproblem alteraprocedure findanswerstoquestions orconductresearchonatopicofmutualinterest 120 140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandreportsProposalscanusevariousdeliverymedia suchasletter fax email etc IntroductiontoProposalWriting ATypicalStructureforProposals IntroducingtheProposalProvidingReasons ComparingProsandConsBalancingandConcluding Lead in Readingexerciseonp 72 Inresponsetoyourenquiryabout Furtherto Atpresentthecompanyseemstobeperforming well badly Ontheonehand butontheother Oneadvantage disadvantageisthat Oneotherthingtoconsideris Despite Iwouldstillsuggestthat Overall Iwouldstronglyrecommendthat Thefactthat makesthisagood poorinvestmentopportunity GototheWritingTaskonp 73 Reading AProposal Asalespersonwhoworksforacompanyrentingofficespacehasfaxedtheproposalbelowtoaclient Readitandanswerquestion1 3 1 Whataretheneedsoftheclient 2 Isthesalespersonabletomeetthoseneeds 3 Whatarethebenefitsofthesecondlocation DearMr RiceThankyouforyourorderbyfax Furthertoyourrequestforofficespacefortwelvemonths I dliketomentionthatIcanalsoofferyoua10 discountforbookingsofaneighteen monthperiod YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant However pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors Asaninterestingalternative youmightwishtoconsideranewpremisescalledDockside aboutonemiledowntheriversidefromVirginiaWalk Ithasthefollowingfeatures afirst flooropen planofficespace 75m2 withwonderfulviewsoftheoldharbour aconvenientthree minutewalkfromthestationandidealforcyclistswithapathalongtheriverside suitableparkingfacilitiesforovertwentystaff FAX Pleaseconsiderthispossibilityandnotethediscountwouldstillapply Avisittothispremisescanbearranged althoughIwouldsuggestapromptdecisiononthissecondoption Ilookforwardtohearingfromyouintheverynearfuture YourssincerelyHugoJones 1 Whataretheneedsoftheclient 2 Isthesalespersonabletomeetthoseneeds 3 Whatarethebenefitsofthesecondlocation Theclientneedsofficespacefor12months Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition Thesecondlocationofferedhasthesebenefits officesonthesamefloorwonderfulviewsmoreconvenientthantheotherlocationfortransportsuitableparkingfacilities DearMr RiceThankyouforyourorderbyfax Furthertoyourrequestforofficespacefortwelvemonths I dliketomentionthatIcanalsoofferyoua10 discountforbookingsofaneighteen monthperiod YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant However pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors Asaninterestingalternative youmightwishtoconsideranewpremisescalledDockside aboutonemiledowntheriversidefromVirginiaWalk Ithasthefollowingfeatures afirst flooropen planofficespace 75m2 withwonderfulviewsoftheoldharbour aconvenientthree minutewalkfromthestationandidealforcyclistswithapathalongtheriverside suitableparkingfacilitiesforovertwentystaff Pleaseconsiderthispossibilityandnotethediscountwouldstillapply Avisittothispremisescanbearranged althoughIwouldsuggestapromptdecisiononthissecondoption Ilookforwardtohearingfromyouintheverynearfuture YourssincerelyHugoJones FAX Writing Afax Spacesaver companywhichrentswarehousespacetobusinesses hasbeensentthisfax Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions To SpacesaverFrom RandyBurrSubject RentingwarehousespaceFurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site Wewouldhavethefollowingrequirements warehouseof100m224 houraccessmusthavesecurityadequateparkingfortwentyandeasyaccess BROWN BURR offer10 discountfortwo yearbooking Threelotscurrentlyavailable 75m250m250m2 Warehousing W1 CircularStorage NewwarehousingspaceNOWOPEN Allspaceavailablefrom25m2to100m2 TwothirdsthepriceofW1 Basedincitycentre Couldoffertwospacesat50m2butmoreexpensive Pooraccessandparkingforfiveatmost Outsideofcitycentre 30 minutedrivefromBrownandBurr Justoffmotorway Easyaccessforlorriesandadequateparking Brandnewfacility CCTVandsecurityfirmcheckonceanight WhatareMr Burr sneedsandrequirements HowmuchSpacesavermeetthoseneeds Whichrequirementcan tbemet WhatbenefitsofCircularStorageshouldSpacesavermentioninitsreply Mr Burrneedswarehousingfor18months Heneeds100squaremetresinspace securityandparkingforatleasttwentypeople aswellasgoodaccess SpacesavercanmeetthoseneedsifMr Burrtakestwospacesof50squaremetres althoughthisisexpensive However parkingandaccessarepoor SpacesaverismorepositiveaboutthewarehouseatCircularStoragebecausethereis100squaremetres space It salsocheaperandhasgoodaccessandparkingaswellassecurity Theonlydrawbackisthatthewarehouseisn tascentralsotheproposaltoMr Burrwillhavetoconvincehimthatthebenefitsoutweighthisproblem Questions PossibleAnswer DearMr Burr Furthertoyourenquiryabout Iamdelightedtosay However withregardtoyouradditionalrequirementspleasenotethat Step1 ReplyingtheInquiry PossibleAnswer DearMr Burr FurthertoyourenquiryaboutthewarehousingattheW1site Iamdelightedtosaythisspaceisstillavailable However withregardtoyouradditionalrequirementspleasenotethatyouwouldhavetorenttwoseparatespacesof50squaremetersandthewarehousehaslimitedparkingforfivecarsonlyandlimitedaccess Step1 ReplyingtheInquiry PossibleAnswer Asanalternative youmightwishtoconsideranewstorageoptioncalledCircularStoragethathasrecentlybecomeavailabletoSpacesaver Step2 IntroducingtheProposal PossibleAnswer Whileitis ithas Step3 Reasoning ComparingProsandCons alittlefurtherfromthecentreofthecitythanW1 thefollowingfeatures easyaccessforlorriesandadequateparkingfortwenty securitywithCCTV spaceavailabilityof100squaremeters PossibleAnswer PleasealsonotethatitwouldbethepriceOfW1andthediscountforatwo yearbookingwouldstillapply Avisittothesepremisescanbearranged althoughIwouldliketosuggestapromptdecisiononthissecondoption Ilookforwardtohearingfromyouintheverynearfuture Yourssincerely Step4 BalancingandConcluding twothirds 10 Tipsforthiswritingtask referredtothecustomer sneedsIncludeinformationfromthehandwrittennotesUsedfixedexpressionsandasemi formalbusinesstoneStressedthebenefitsofthesecondlocation Inyourproposal youshouldhavedonethefollowing Suggestions 建议书目标要明确且合乎实际实事求是地摆明实力或优势条件具体明确地提出达到计划目标的办法和解决问题的措施规定完成计划的时间 表明哪些做到 哪些做不到 把握分寸确信解决问题的方法和实施项目的目的一致总之 商务建议书可以不拘一格 但是它应当简洁清晰 立意完整 目标明确 论点鲜明 论据确凿 行文生动并富有感染力 AnintroductiontomanagementProgrammeincludes Planningandsettingobjectives Communicationskills DelegatingworkThree daycourseMaximum20participantsIncludesworkinsmallgroupsJuly6 8orSeptember14 16Priceincludesnotesonkeytopicsforfutureuse5 reductionifyoubookbeforetheendofMay Veryusefulinmyjob explainwhy Goodwayofworking Septbetter saywhy Colleaguescanusethem Good Let sbooknow Youcompanyiswillingtopayforyoutoattendamanagementtrainingcourse Youhavereceivedaleafletaboutasuitablecourse Readtheleafletbelow onwhichyouhavealreadymadesomehandwrittennotesThenusingallyourhandwrittennotes writeaproposalforyourTRAININGMANAGER explainingwhyyouwouldliketoattendthecourse Write120 140words DearTrainingManager Iwouldliketoattendthe Introductiontomanagement trainingcoursewhichisdescribedintheattachedleaflet BENEFITSTheprogramlooksveryuseful particularlythesectiononcommunicationskills ThisisbecauseIamnotveygoodattalkingtootherstaffaboutpoorstandardsofwork Thecourseincludesworkinsmallgroups andthatishowIlearnbest Hearingotherpeople sideaisstimulating Participantswillbegivennotesonkeytopics Thesewillbehandy bothformeandforsomeofmycolleagues DATESIwouldprefertoattendtheSeptembercourse asIhavearrangedtotakeannualleaveinJuly PRICEThereisa5 pricereductionforearlybooking soIhopethatyouwillagreetobookthecourseformebeforetheendofMay Yourssincerely TrendsDescription P111 a 可以使用的动词或动词词组 toincreasetogouptorisetogrowtojumptoleaptosoartoshoottopickup 线性图表 上升 1 对于上升趋势的描述 b 可以使用的名词 anincreaseagrowthajumpasoaranupwardtrend 2 对于上升到某个位置的描述 a 1 a 中的动词 to 具体数据 b 1 a 中的动词 to thepeakof 具体数据 c 1 a 中的动词 reachingthepeakof 具体数据 d 1 a 中的动词 reaching 具体数据 e topeakat 具体数据f toclimbto 具体数据 3 对于上升的程度的描述 a 1 a 中的动词 by 具体数据 b 1 a 中的动词 副词 a 可以使用的动词或动词词组 tofalltodecreasetogodowntoslidetocollapsetodeclinetodrop 线性图表 下降 1 对于下降趋势的描述 b 可以使用的名词 acollapseadecreaseafalladeclineadrop 2 对于下降到某个位置的描述 a 1 a 中的动词 to 具体数据 b 1 a 中的动词 to thebottomof 具体数据 c 1 a 中的动词 reachingthebottomof 具体数据 d 1 a 中的动词 reaching 具体数据 3 对于下降程度的描述 a 1 a 中的动词 by 具体数据 b 1 a 中的动词 副词 对于平稳的趋势的描述 可以使用的动词或动词词组 tohardlychangetohavelittlechangetokeepsteadytolevelofftoremainconstanttostaythesame 表示程度的副词 1 程度较大 considerablydramaticallygreatlymarkedlyobviouslyquicklyrapidlysharplysignificantlysuddenly2 程度较小 slightlygraduallyslowlysteadily 时间的嵌入嵌入时间时所使用的介词和介词词组 infrom to between and during and atthestartof bytheendof over attheendof throughout 时间 s 具体数据 上升和下降趋势的组合描述 嵌入了时间和程度之后 1 先上升后下降的句型 increasedslowlyduring and butfellsharplyin Asteadyfallin during and followedthesharpincreasein 2 先下降后上升的句型 fellbefore begantomakearecovery continuetherecovery climbingto droppedduring butincreasedagainin fellandthenpickupduring collapsedbeforerisingto attheendof 3 起伏波动的句型 fluctuatedsharplyallthrough 4 波动不大的句型 hardlychangedthroughtheperiodbetween and 柱状图形的描述转换为线形图形的描述 饼状图形的描述对于百分比进行描述所使用的句型 the is has have are accountsfor ofthetotal takesup inthewholechart 趋势的比较1 表示相似的句型 实例 BothsharepricesrosesharplyinJanuary Neithercompanyhasmadeaprofityet LikeX YfellinJune XrosejustassharplyasY 2 表示差异的句型 实例 Xfellsharplywhereas whileYremainedsteady XfellquicklycomparedtoY UnlikeY Xroseby10 XrosefarmoredramaticallythanY 3 表示倍数的句型 the doubled tripledin comparedwiththosein 4 客观比较的句型 is incontrastto 数据的修饰1 表示不足的词或词组 uptobelowunderalmostnearly2 表示超过的词或词组 overmorethanjustover3 表示大约的词 about A TrucksalesrosesteadilyfromOctobertoDecember B AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober C TrucksalesdroppedduringNovemberbutincreasedagaininDecembertoexceedOctobersales D Trucksaleshardlychangedthroughouttheperiod exceptforaslightincreaseinNovember E AslowbutsteadyincreasewasfollowedbyasharpfallandanincreasetowardstheEnd F TrucksalesdroppeddowninOctober butremainedunchangedfortherestoftheperiod KeytoEx 5inP113 DearMr Keating InresponsetoyourenquiryaboutSungreenPower thecompanyseemstobeperformingwell OnethingtoconsideristheirnewsalesagreementwithMainlineEnergy worth190millioneuros Thisshouldhelptheirsharepricewhichrecentlyhalved Onthehand thiswascausedbyashortageofsilicon butontheotherh