非常棒的国外品牌策划PPT模板

1 DigitalBrandManagementServices March 2003 更多资源PPT模板网 2 Whatisthevalueofabrand 3 Brandsarecriticalassetstoacompany BrandValueinBillions Coca Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple5Amazon3 Brandsinmanycasescanrepresentonaverage35 ofacompany smarketcapitalization 50 OfMkt Cap IsyourDigitalBrandProtected 4 DoestheGovernmentCare 5 Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservices x 192Registries Restricted106countries Unrestricted86countries 3Commercial com net org 4Restricted edu gov mil int 2Unrestricted info biz 5Restrictedname pro aero museum coop DomainNames243CountryCodetopleveldomains ExistinggTLD s NewgTLD s Multilingual Brands Services Products Divisions CorporateDigitalAssets RegistrationRequirements LanguageBarrier TimeZones Currencies RenewalDates MultiLingualgTLD130Languages MultilingualccTLD130Languages DomainNamesManagementChallenges 6 VeriSignDigitalBrandManagementServices BRANDS ProtectandPromote IntheDigitalWorld 7 BreathofdigitalassetmanagementservicesIndustryexpertise enterprisecustomersupportFinancialstrengthandstabilityMarketleaderandRegistryoperator VeriSignmanagesmorethan80 ofFortune1000 com netand orgnames DBMShas 200clientsoftheGlobal500GlobalReachSeriousaboutSecurity Morethan5billionDNSlookupsperday DigitalBrandManagementServices Highlights 8 BestPractice DigitalBrandManagementServices 9 BestPractice Strategy Risktolerance CorporateSecurity CopyrightPiracyProtection IntellectualPropertyProtection E CommerceStrategy BrandProtection On linePartnerCompliance UnauthorizedDistribution RenewalManagement DigitalBrandManagementServices 10 BestPractice Research GlobalSearchonDomains gTLDs cCTLDs TradeMarks ServiceMarks Brands Domains Slogans RegistrantSearch BrandPresence HomePageContent DigitalBrandManagementServices 11 OnlineBrandAnalysisReport DiscoverHongKong SearchMechanism Crawling40million registereddomainsand20million homepages SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce containobjectionablecontent sitealive etc Monitorifthebrandnameappearsineitherthedomain sitetitle metatags text link logoonthehomepageforeachofthesites Ifthereisahit onecountisrecordedforthatspecificcategory i e porn hate gambling Thesearehighlyrelevantinformation May22 2003 12 OnlineBrandAnalysisReport HongKongTour SearchMechanism Crawling40million registereddomainsand20million homepages SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce containobjectionablecontent sitealive etc Monitorifthebrandnameappearsineitherthedomain sitetitle metatags text link logoonthehomepageforeachofthesites Ifthereisahit onecountisrecordedforthatspecificcategory i e porn hate gambling Thesearehighlyrelevantinformation May22 2003 13 BestPractice Manage DomainRenewalManagementLockDownDomainsandStandardizeManageDNS DigitalBrandManagementServices 14 BestPractice Build GlobalRegistrationLocalPresenceServicesDomainRecovery Acquisition DigitalBrandManagementServices 15 Netherlands nl Colombia co Paraguay py CzechRepublic cz Norway no ElSavador sv Portugal pt Finland fi SaudiArabia sa France fr Morethan100countrieshavearestricteddomainregistrationprocess including7ofthetop10markets asmeasuredbyGDP VRSNLocalPresencecanhelpyoutosatisfythisrequirements SouthKorea kr Germany de Singapore sg HongKong hk Spain es Hungary hu Sweden se Iceland is Taiwan tw India in Vietnam vn Australia au Ireland ie Boliva bo Italy it Brazil br Japan jp Canada ca Jordan jo Chile cl Malaysia my China cn GlobalRegistration LocalPresenceQualification 16 BestPractice Monitoring GlobalDomainandWebWatchInstallSurveillancetoContinuouslyMonitorBrands DigitalBrandManagementServices 17 DigitalBrandManagementServices DomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100 coverageofallTLDs patentedwebcrawlingtechnology andacasemanagementsystemWebWatchforOnlineBrandAbuse includesDomains Atrulyuniquebrandprotectionsolutioncombining100 coverageofhomepagesandregistereddomains patentedwebcrawlingtechnology andacasemanagementsystem PremiumBrandProtection Comprehensive Acomprehensiveprotectionsolutioncovering40 000 000 domainsand5 000 000 000 webpages andmanymore Introducinguniquelyaffordablebrandprotectionservices 18 WatchProducts MasterListofover40 000 000RegisteredDomains MonthlySearchesofEveryHomePage DetailedAttributesaboutOffendingSiteforContext ExcludeCriteriatoEliminateIrrelevantInformation ActionCenter Unique aggressivelypricedonlinebrandprotectionproducts Theselow costservicesleverageindustry proventechnology DigitalBrandManagementServices 19 TechnologyofIntelligenceCenter DigitalBrandManagementServices 20 ProductDetails DigitalBrandManagementServices 21 ProductDetailsContinued DigitalBrandManagementServices 22 ProductDetailsContinued DigitalBrandManagementServices 23 BrandMonitoringServicesComparison AsimplifiedcomparisonofBrandMonitoringServices DigitalBrandManagementServices 24 NewChinaccTLD DBMPortalHomePage DigitalBrandManagementServices 25 Domainsreporting DigitalBrandManagementServices 26 DomainManageHomePage DigitalBrandManagementServices 27 TaskOrderAuditTrail DigitalBrandManagementServices 28 CustomerBenefits DigitalBrandManagementServices 29 b MasterServicesAgreement NoP O ormoneyneededtoexecute2yearterm automatic2yearrenewalsDesignateupto5individualstoplacetaskordersAutomaticdiscountonpremiumservicessuchasinternationalregistrationsDedicatedaccountteamfromVeriSignDigitalBrandManagementSer