马自达公司2007年7月营销业绩.doc

Mazda Production and Sales Results for July 2007 Mazda Production and Sales Results for July 2007 Tokyo, Japan, Aug 28, 2007 - Mazda Motor Corporationsproduction and sales results for July 2007 are summarized below.I. Production- July 2007 Jan - July 2007 Units YoY Ch.(%) Units YoY Ch.(%)-Domestic Production Passenger Cars 78,014 -2.5 525,676 +1.3 Commercial Vehicles 4,347 -24.3 26,291 -29.9 Total 82,361 -4.0 551,967 -0.8-Overseas Production Passenger Cars 11,509 -26.6 124,499 -24.4 Commercial Vehicles 6,557 -16.6 47,297 -1.4 Total 18,066 -23.3 171,796 -19.2-Global Production 89,523 -6.5 650,175 -4.9 Commercial Vehicles 10,904 -19.8 73,588 -13.9 Total 100,427 -8.1 723,763 -5.9-Note: As of January 2007, overseas production figures are based on Mazdabrand units coming off the production line (does not include CKD kits).1) Domestic productionAlthough Mazda increased production of the fully redesigned Mazda2/Demioand saw added production of the CX-9, the overall domestic productionvolume for July 2007 was down 4.0% compared with July 2006. This wasmainly due to the suspension of production caused by the Chuetsu Okiearthquake in Niigata prefecture.-Domestic production of key models in July 2007:Mazda2: 9,766 units (up 43.5% year-on-year) CX-9: 5,094 units (2) Overseas productionOverseas production of the Mazda3 saw an increase. However, totaloverseas production in July 2007 was down 23.3% year-on-year, mainly dueto the end of second generation Mazda2 production at the Valencia plant.-Overseas production of key models in July 2007:Mazda3: 4,966 units (up 626.0% year-on-year) II. Domestic Sales- July 2007 Jan - July 2007 Units YoY Ch.(%) Units YoY Ch.(%)-Domestic Sales Passenger Cars 18,177 +0.2 132,502 -5.7 Commercial Vehicles 3,443 -20.2 24,979 -21.6 Registration Total 17,572 -4.1 122,828 -10.8 Micro-mini Total 4,048 -2.0 34,653 -0.1 Total 21,620 -3.7 157,481 -8.7-Sales of passenger vehicles increased year-on-year due to strong salesof the all-new Mazda2. Total domestic sales were below the same periodlast year, down 3.7% over July 2006, mainly due to a decrease incommercial vehicle sales. Mazdas registered vehicle market share was6.1%, up 0.3 points over July 2006, with a 2.7% share of the micro-minisegment (up 0.3 points) and a 4.9% total market share, up 0.3 pointsover the same month last year.- Domestic sales of key models in July 2007:Mazda2: 7,073 units (up 36.6% year-on-year) Verisa: 1,035 units (up 7.0% year-on-year) III. Exports- July 2007 Jan - July 2007 Units YoY Ch.(%) Units YoY Ch.(%)-Domestic Production Passenger Cars 61,580 -9.9 434,001 +6.7 Commercial Vehicles 236 -55.0 2,103 -5.7 North America 20,294 -29.3 166,717 +4.8 Europe 25,662 +13.9 160,075 +1.7 Oceana 5,694 -4.2 36,219 +9.4 Others 10,166 -13.3 73,093 +22.7 Total 61,816 -10.3 436,104 +6.6-Despite an increase in exports of the all-new Mazda2 to Europe and CX-9exports, July 2007 exports were down 10.3% on July 2006. This was as aresult of reduced Mazda6 and Mazda5 exports.On a market basis, exports to Europe were healthy, reaching 25,662 units(up 13.9%) mainly due to added Mazda2 and CX-7 exports.- Exports of key models in July 2007:Mazda2: 2,854 units (up 255.0% year-on-year) CX-9: 4,846 units Mazda6: 8,349 units (down 30.6% year-on-year) Mazda5: 4,487 units (down 48.2% year-on-year)Mazda Motor CorporationMazda Motor Corporation started manufacturing tools in 1929and soon branched out into production of trucks for commercial use. Inthe early 1960s, Mazda launched its first passenger car models and begandeveloping rotary engines. Still headquartered in Hiroshima in westernJapan, Mazda today ranks as one of Japans leading automakers, andexports cars to the United States and Europe for over 30 years. Overseassales account for more than half of total turnover. Mazda