新职业英语Unit 5

Unit5,ENGLISHFORCAREERS,职业综合英语1,新职业英语,Unit5Trade,Contents,Warm-1,Warming-up,Task1Workinpairs.DiscusswithyourpartnerandmatchslogansA-Hwithpictures1-8.,()A.Shiftthefuture.()B.ThinkDifferent.()C.Justdoit.()D.Ideasforlife！()E.Goodtothelastdrop!()F.Letsmakethingsbetter.()G.Enjoymyselfonmyzone.()H.Fresh-upwithSeven-up！,7,1,5,3,2,4,8,6,Warm-2,Warming-up,Task2Workinpairs.Pleasetellwhereyouhaveseenorheardtheaboveslogans.Discusswithyourpartnerandlistthreeplaces.,poster,newspaper,TVcommercial,outdoorsigns,etc.,ReadingA,ReadingA,Text,Task1,Task2,BusinessKnow-how,TextA-1,InternationalTradeEverytimewewalkintoastore,restaurant,theateroranyotherplaceofbusinesstobuysomething,wetrade.Basically,internationaltradedoesnotdifferfromtradewithotherpeopleinourcountry.Thekeytounderstandingtradeistorememberwhyittakesplace.Thereasonpeopletrade,regardlessofwheretheylive,isthattheybelievetheywillbebetteroffbytrading.Whenweconsiderthealternativeeachofusproducingeverythingforourselvestradesimplymakesmoresense.,翻译,声音,ReadingA,TextA-2,Theprocessofimportingandexportingcreatesagreatervarietyofgoodsandservicesbecauseitpermitscountriestospecializeinwhattheydobest.Byspecializinginthegoodsitcanproducemostefficiently,acountrycanincreaseproductionandhavetheopportunitytomakemoresalesandprofits.Profitscanturnintoincreasedwagesfortheworkforceandadditionalinvestmentinplantsandequipment.Theprocessalsoprovidesconsumerswithmoregoodsatlowerprices.,翻译,声音,ReadingA,TextA-3,Thebenefitsoftradecanbeexplainedusingtheeconomicprinciplesofabsoluteandcomparativeadvantage.Forexample,supposetherearealawyerandalegalassistant.Ifittakesthelawyerlesstimetopreparebriefsortotypelettersthanitdoestheassistant,ineconomiclanguage,thelawyerhasan“absoluteadvantage”bothinpreparinglegalbriefsandintypingletters.Ifwestoppedhere,wemightbeinclinedtosaythatthelawyershouldproduceboth,becausethelawyerisbetteratboth.,翻译,声音,ReadingA,TextA-4,Accordingtocomparativeadvantage,thelawyershouldspecializeinhisorherstrongestskillthelaw,andthelegalassistanttypingletters.Iftheydo,theyactuallywillproducemorethanifeachofthemhadtriedtodobothtasksalone.Specializinginwhattheydobestandthentradingtheirproductsfortheotherthingstheyneedwillmakebothpartiesbetteroff.,翻译,声音,ReadingA,TextA-5,Throughinternationaltrade,countriesexchangegoodstheyproducemostefficientlyforgoodsothercountriesproducemostefficiently.Themoreconsumersthereareinthemarket,thegreatertheabilityofeachcountrytospecializeinwhatitdoesbest.Itisimportanttonotethatboththelawyerandthelegalassistantwouldbenefitfromspecializationandtrade.Likewise,internationaltradeisawin-winsituationforallcountriesthatparticipate.,翻译,声音,ReadingA,A-Trans-1,ReadingA,国际贸易每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自足，那么贸易的意义就更容易理解了。,A-Trans-2,通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。,ReadingA,A-Trans-3,我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准备案情摘要和打印信件方面都拥有“绝对优势”。如果到此为止，我们就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。,ReadingA,A-Trans-4,按照相对优势的原理，该律师应专注于发挥其最强项打官司，而法律助理则应专注于打印信件。如果各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以自己的产品去换取所需，双方均可获益。,ReadingA,A-Trans-5,通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。,ReadingA,payingnoattentionto,ReadingA,regardlessof,e.g.Thelawrequiresequaltreatmentforall,regardlessofrace,religionorsex.,e.g.Sincemyhusbandwasmadethemanager,wearebetteroff.,ReadingA,betteroff,inabettersituation,especiallyinfinancialterms,e.g.Isthereanalternativetowhatyoupropose?,ReadingA,alternative,n.somethingyoucanchoosetodooruseinsteadofsomethingelse,e.g.Readthisandtellmeifitmakessense.,ReadingA,makesense,tohaveaclearmeaningandbeeasytounderstand,e.g.Gettingfitagainhasbeenalongslowprocess.,ReadingA,process,n.aseriesofactionsthataredoneinordertoachieveaparticularresult,e.g.FinallyAlicedecidedtospecializeincontractlaw.,ReadingA,specialize(in),v.tolimitallormostofyourstudy,business,etc.toaparticularsubjectoractivity,e.g.Thereareawiderchoiceofgoodsfortheconsumersinbigcities.,ReadingA,consumer,n.someonewhobuysandusesproductsandservices,e.g.Thisaidprogramwillbringlastingbenefitstotheregion.,ReadingA,benefit,n.somethingthatgivesyouadvantagesorimprovesyourlifeinsomeway,a.unlimited;complete;true,correctandnotchanginginanysituation;notincomparisonwithotherthings,ReadingA,absolute,e.g.1.Anabsoluterulerneednotaskanyoneforpermissiontodoanything.2.Achildusuallyhasabsolutetrustinhismother.3.Youhaveanabsoluterighttorefusemedicaltreatment.4.Inabsolutetermswageshaverisen,butnotincomparisonwiththecostofliving.,e.g.Afteralifetimeofpoverty,hislastfewyearswerespentincomparativecomfort.,ReadingA,comparative,a.measuredorjudgedbycomparing,a.connectedwithorinaccordancewiththelaw,ReadingA,legal,e.g.Mr.Smithismylegaladvisor.,tohaveatendencyorwishtodosomething,ReadingA,beinclinedto,e.g.Iaminclinedtostartatonce.,n.oneofthepeopleorgroupsinvolvedinanargument,agreement,etc.,ReadingA,party,e.g.Thetwopartiesarehavingdifficultyagreeingwitheachother.,v.togivesomethingtosomeoneandatthesametimereceivethesametypeofthingfromthem,ReadingA,exchange,e.g.Ishookhandsandexchangedafewwordswiththemanager.n.anactofgivingsomethingtosomeoneandreceivingsomethingelsefromtheme.g.WouldyoulikemyoldTVinexchangeforthiscamera?,ad.thesame;inasimilarway,ReadingA,likewise,e.g.Nannyputupahatandtoldthegirlstodolikewise.,v.totakepartinorbecomeinvolvedinanactivity,ReadingA,participate(in),e.g.Everyoneintheclassisexpectedtoparticipateactivelyinthesediscussions.,A-Task1-1,ReadingA,Task1Answerthefollowingquestionsaccordingtothepassage.,1.Whatisthereasonforpeopletotrade?,2.Whycanagreatvarietyofgoodsandservicesbecreatedintheprocessofimportingandexporting?,Thereasonisthattheybelievetheywillbebetteroffbytrading.,Becausecountriesarepermittedtospecializeinwhattheydobestandtheycanincreaseproduction.,A-Task1-2,ReadingA,3.Whycanplantsalsobenefitfrominternationaltrade?,4.Whatdoescomparativeadvantagereferto?,Becausetheprofitsgainedfrominternationaltradecanbeturnedintoadditionalinvestmentinplants.,Itreferstoaprinciplethatwhenpeoplespecializeinwhattheydobestandthentradetheirproductsfortheotherthingstheyneed,theywillallbebetteroff.,5.Whowouldbenefitfrominternationaltrade?,Allcountriesthatparticipate.,A-Task2,ReadingA,Task2Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.,T,F,F,T,F,BusinessKnow-how,SalesPromotionMethods,Discount;Coupons(akindofticketthatmaybeusedinsteadofmoney);Giftwithpurchase;Point-of-saledisplays.,ReadingB,ReadingB,Text,Task1,Task2,TextB-1,翻译,ReadingB,TextB-2,翻译,ReadingB,B-Trans-1,ReadingB,B-Trans-2,ReadingB,B-Task1,ReadingB,1.ThesalesconfirmationismadebetweenandTeskoCo.,Ltd.2.Thetotalvalueofthegoodsis(infigures).3.TheChildrensJacketsarepricedateachpiece.4.TheSelleragreestoselltheBuyerpiecesofMensJackets.5.TheSellershallshiptheclotheson2008.,Task1ReadNaturaJamSalesConfirmationandfillintheblanksineachofthefollowingstatements.,NaturaJamCo.,Ltd.,USD15.00,500,5June,USD16,500.00,B-Task2,ReadingB,Task2Completethefollowingsalesconfirmationwiththegiveninformation.,Situation:TheSellerhasagreedtoselltheBuyer200dozenSMTTOYsatUSD15.00perdozen.Thetoysaretobepackedin20cartonsandshippedon20Oct.2008.,K.C.T.Sydney1/20,SMTTOY,USDOLLARSTHREETHOUSANDONLY,20Oct.2008,200DOZEN,USD15.00PERDOZEN,USD3,000.00,Listening,ListeningRefertothesampleonPage75;Goodtimemanagementandcooperation;In-classpresentation.,LanguageLab,LanguageLab,Task1,Task2,Task3,Task4,Task5,LL-Task1,LanguageLab,()1.opportunity()2.export()3.profit()4.exchange()5.participate()6.consumer()7.additional()8.legal()9.party()10.specializein,Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.,apersonwhobuysandusesgoodsandservicestakepartinconnectedwiththelawgivespecialorparticularattentiontosend(goods)toanothercountryfortradepurposeschance;afavorablemomentoneofthepeopleinvolvedinanargument,agreement,etc.moneygainedbytradebeyondwhatisusual;addedgiveandreceiveinreturn,F,E,H,J,B,A,I,C,G,D,LL-Task2-1,LanguageLab,Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.,Thecompanyannouncedatrading_of$2millionfor2008.2.Everyoneintheclassisexpectedto_inthesediscussions.3.Thepriceincreaseswerepassedonbythefirmtothe.4.Thejudgessonhopestoenterthe_profession.5.A(n)_chargeismadeforheavybaggage.,profit,participate,consumers,legal,additional,LL-Task2-2,LanguageLab,6.Thetalkswillbeattendedbyall_.7.MayItakethistothankyouallforcoming?8.Firsthepaintingbirdsandlaterinwritingaboutthem.9.ThebatteryIboughtisofthewrongsizeIwonderiftheshopwill_it.10.They_wheattoRussiaandimportsilkfromJapan.,parties,opportunity,specializedin,exchange,export,LL-Task3-1,LanguageLab,Task3Completethesentencewithfollowingwordsorphrasesplussomewordsofyourown.,alternativeregardlessofsupposebeinclinedtoaccordingto,1.Everyonehastherightto,thecolorofhisskin.2.Itobelievethat.3.If,hehasno_buttogobyplane.,livewherehewantsto,regardlessof,aminclinedto,hewillagreetoourplan,hewantstogettoBeijingbytonight,alternative,LL-Task3-2,LanguageLab,4.themanager,therewillbe5.yourfriendsknewhowyourebehavinghere,Accordingto,whatwouldtheythink?,Suppose,ameetingnextweek.,LL-Task4-1,LanguageLab,Model1:thelawyer,lesstime,typeletters,thantheassistantIttakesthelawyerlesstimetotypelettersthanitdoestheassistant.1.themanager,awholeafternoon,explainthenewcompanyregulationsIttookthemanagerawholeafternoontoexplainthenewcompanyregulations.2.thegovernment,severalweeks,calmdowntheangryworkersIttookthegovernmentseveralweekstocalmdowntheangryworkers.3.Jimmie,awholeday,figureoutthecomplexsituationIttookJimmieawholedaytofigureoutthecomplexsituation.,Task4Rewritethefollowingsentencesafterthemodels.,LL-Task4-2,LanguageLab,Model2:Therearemanyconsumersinthemarket.Theabilityofeachcountrytospecializeinwhatitdoesbestbecomesgreat.Themoreconsumersthereareinthemarket,thegreatertheabilityofeachcountrytospecializeinwhatitdoesbest.1.She