新视野商务英语综合教程Unit 1ppt课件.ppt

UnitOverviewBystudyingthisunit,youareexpectedto:understandthedescriptionofacompanysprofile;knowhowtotalkaboutacompanyscurrentsituationandfuturedevelopment;knowhowtointroduceacompany;knowhowtowriteamemo.,Unit1CompanyProfile,1,Unit1CompanyProfile,2,Task1,Task2,Unit1CompanyProfile,3,Youmaytalkabout:Whatdoesthecompanyproduceorprovide?Whereisthecompanyheadquartered?Whoareitsmaincompetitors?,Task1,Workingroups.HerearefivecompanieslogosinthefirstcolumnofTask2.Chooseoneofthemandtellwhatyouknowaboutit.,Unit1CompanyProfile,4,NestlisaSwiss-basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwellHouse,KraftFoods,UnileverFoodSolutions,etc.,Unit1CompanyProfile,5,FederalExpress(FedEx)isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis,Tennessee.Itwasfoundedin1971andafteryearsofdevelopment,hasgrownintotheglobalumbrellabrandforglobalmail,express,freight,forwardingandsupplychainsolutions.ItsmajorcompetitorsinthemarketareDHL,UPS,etc.,Unit1CompanyProfile,6,AirbusisanaircraftmanufacturingsubsidiaryofEADS,aEuropeanaerospacecompanybasedinFrance.Thecompanyproducedthefirstcommerciallyviableflyby-wireairliner,theAirbusA320,andtheworldslargestairlinerA380.ItsprincipalcompetitorisBoeing.,Unit1CompanyProfile,7,HSBCisaLondon-basedmultinationalbankingandfinancialservicesorganizationwithcompetitioncomesnotonlyfromdomesticbankrivalslikeBarclaysandRoyalBankofScotland,butalsofromothergloballeadersinthesameindustry,suchasCitigroup,BankofAmerica,JPMorganChase,etc.,Unit1CompanyProfile,8,SiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemensprincipalactivitiesareinthefieldsofindustry,energy,transportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc.,Unit1CompanyProfile,9,Unit1CompanyProfile,Task2,Matchtheinformationwiththefivecompanies.,10,Unit1CompanyProfile,StartingPoint,Activity1,DealingwithLanguage,FocusingOnGrammar,Text,UnderstandingtheText,Activity2,Setting,11,Setting:Throughyearsofdevelopment,Walmarthasbecomeoneofthemostwell-knownbrandsaroundtheworld.AnyonewhohasorhopestoestablishabusinessrelationshipwithitshouldlearnsomebasicknowledgeofWalmart.,Unit1CompanyProfile,12,StartingPoint,Task1,Workinpairs.HaveyouevershoppedinWalmart?Ifyes,tellyourpartnerhowyoufeelaboutit,likethegoodsprices,theserviceandtheenvironment.Ifnot,talkaboutthesupermarketwhereyouoftengoshopping.,Unit1CompanyProfile,13,WalmartandChina,WhenSamWalton,thefounderofWalmartopenedhisfirststorein1962,hepromisedtoprovidecustomerswiththelowestprices.In1988,thecompanybuiltitsfirstSupercenterforone-stopshopping,andbytheendofthedecade,Walmartwasoperatingin29states.Then,in1991,thecompanyopeneditsfirstinternationalstoreinMexico.Sincethen,Walmarthascontinuedtoexpandabroad.Fortyyearsafteritsfoundation,Walmarthasbecomeoneofthemostrecognizedglobalbrands.,Unit1CompanyProfile,14,In2010and2011,WalmartwasplacedonthetopoftheFortune500list.Now,its10,130storesin27countries,suppliedbyanetworkofmorethan100,000sourcesin60countries,arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.,Unit1CompanyProfile,15,WalmartenteredtheChinamarketandopeneditsfirstSupercenterandSamsClubinShenzhenin1996.Currently,WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters,SamsClubs,andNeighborhoodMarkets.ByMarch1,2012,Walmarthad370unitsin140cities,andhadcreatedover106,500jobopportunitiesacrossChina.,Unit1CompanyProfile,16,WalmartssalesinChinahaverisensubstantiallyoverthepastdecade.AsChinasretailmarkettheworldsfastest-growingmarketexpands,Walmartsexecutivesarelookingforwardtomoregrowthtocome.Stickingtolocalsourcing,Walmarthasestablishedpartnershipswithnearly20,000suppliersinChina.,Unit1CompanyProfile,17,Over95%ofthemerchandiseinitsstoresinChinaissourcedlocally.ChinahasbecomesocrucialtoWalmartssupplychainthatin2002,theretailgiantmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen.Over20,000ChinesesuppliersreportedlyprovideWalmartwithabout70%ofthegoodsthatitsellsgloballyeachyear.,Unit1CompanyProfile,18,Upholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment.GrowingtogetherwiththeburgeoningChineseeconomy,WalmartisoncoursetoachieveevengreatersuccessinChina.,Unit1CompanyProfile,19,UnderstandingtheText,Task2,Answerthequestionswiththeinformationyoufindinthetext.,1.WhatwasSamWaltonspricingstrategywhenheopenedhisfirststore?2.HowmanyjobopportunitieshadbeencreatedbyWalmartinChinabyMarch1,2012?3.WhatisWalmartspolicywhileestablishingpartnershipswithsuppliersinChina?4.TowhatpercentageisthemerchandiseinWalmartChinasourcedlocally?5.WhatareWalmartsstoreformatsinChina?,providingcustomerswiththelowestprices,over106,500,localsourcing,over95%,Supercenters,SamsClubs,andNeighborhoodMarkets,Unit1CompanyProfile,20,UnderstandingtheText,Task3,Rearrangetheeventsaccordingtothetimeorder.,a.WalmartmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen.b.WalmartenteredChinasmarket.c.WalmartbuiltitsfirstSupercenter.d.WalmartopeneditsfirstinternationalstoreinMexico.e.WalmarttookthefirstplaceontheFortune500list.f.SamWaltonopenedhisfirststore.,f,c,d,b,a,e,Unit1CompanyProfile,2002,1996,1988,1991,2010,2011,1962,21,1,Workinpairs.MakeaconversationonWalmartscompanyprofile.Oneasksquestionsandtheotheranswersthem.,Unit1CompanyProfile,22,DealingwithLanguage,Task4,Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.,1.s_tofindoutwhereaproductorbasicmaterialcanbeobtained2.e_apersongiventheresponsibilitytomanagetheaffairsofanorganizationandtherighttomakeimportantdecisions3.b_atypeofproductmadebyaparticularcompany,thathasaparticularnameordesign4.m_goodsthatarebeingsold5.r_thesaleofgoodsinshopstocustomersfortheirownuse6.h_themainbuildingorofficesusedbyalargecompanyororganization7.p_arelationshipbetweentwopeople,organizationsorcountriesworkingtogetherinoneormoreprojects8.s_toprovidepeoplewithsomethingthattheyneedorwant,ource,xecutive,rand,erchandise,etail,eadquarters,artnership,upply,Unit1CompanyProfile,23,1.Ournational_arenoworsethanthoseforeignones!2.Ourlaunchofthenewcellphonewasasuccess.Wealreadyhaveordersfromseven_stores.3.Several_oftheschoolhavevoicedtheiropinionsonthenewproject.4.Heisnotsurewhetheritisrighttomovethecompanys_toThailand.,DealingwithLanguage,Task5,CompletethesentenceswiththecorrectformofthewordsinTask4.,brands,retail,executives,headquarters,Unit1CompanyProfile,24,5.Theunsold_willberemovedfromtheshelvesinthesupermarketbytheendofthisseason.6.Hehas_ourrestaurantwithavarietyoffruitsandvegetablesforfiveyears.7.Ourpathtosuccessistokeepaclose_withotherfactories.8.Thecompanyistryingto_thematerialfrommanufacturersoutsideJapan.,DealingwithLanguage,Task5,CompletethesentenceswiththecorrectformofthewordsinTask4.,merchandise,supplied,partnership,source,Unit1CompanyProfile,25,1.Todealwiththechangingenvironment,_(供应链的设计已得到很大的改进).(supplychain)2.Thisdevelopmentarea_(致力于创造一个完美的投资环境).(becommittedto)3._(这个新政策创造了一个双赢的机会)forthelocalgovernmentandforeigninvestors.(win-win)4.ThenewCEOsaidhewould_(坚持本土采购政策).(stickto,localsourcing)5._(不少公司建立了合作伙伴关系)sincethetradefair.(anumberof,partnership),DealingwithLanguage,Task6,Translatethesentences.Keywordsandphrasesareinbrackets.,thesupplychaindesignhas,beengreatlyimproved,Anumberofcompanieshaveestablishedpartnerships,Thisnewpolicyhascreatedawin-winopportunity,sticktothelocalsourcingpolicy,environment,iscommittedtocreatingaperfectinvestment,Unit1CompanyProfile,26,现在分词作状语和定语现在分词由“动词原形+ing”构成，具有双重性。一方面，它具有动词的性质，可以用作状语，修饰句子中由谓语表示的主要动作。这个状语可以表示动作发生的时间、原因、结果、条件、方式，或表示主要动作发生时的伴随情况，通常相当于一个状语从句或并列分句。如：Walkingalongthesandstowardshisboat,Crusoesawinthesandthemarkofamansfoot.Theywouldbeabletoreplytooursignals,usingsimilarmethods.另一方面，它具有形容词性质，可充当定语。它作为定语时经常后置，相当于一个定语从句。如：ThemanspeakingtoustheotherdayhasgonetoJapan.,FocusingonGrammar,Unit1CompanyProfile,Tip:使用现在分词作状语和定语时，它的逻辑主语应和主句的主语保持一致。,27,Samplesfromthetext:Now,its10,130storesin27countries.arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.Upholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment.,FocusingonGrammar,Unit1CompanyProfile,28,weardoknowstandplaymove,FocusingonGrammar,Task7,Completethesentencesbyusingthe“v-ing”formofwordsinthebox.Changesmaybeneededinsomesentences.,1._hercurrentaddress,IcantsendhertheChristmascardthisyear.2.Thepoliceareseekingaman_ahoodedtopwhorobbedthestoreyesterday.3._allthatwork,Timnowgoestothebossofficetomakeabriefreport.4.Didyoutellthechildren_therenottomakeanynoise?5.Asthelightturnedgreen,Istoodforamoment,_,andaskedmyselfwhatIwasgoingtodo.6.Thetemple_ontopofthehillwasbuiltintheMingDynasty.,Notknowing,standing,notmoving,playing,Havingdone,wearing,Unit1CompanyProfile,29,1._inthequeueforhalfanhour,Tomsuddenlyrealizedthathehadlefthiswalletathome.A.TowaitB.HavewaitedC.HavingwaitedD.waiting2.Havingbeenattackedbyterrorists,_.A.doctorscametotheirrescueB.thetallbuildingcollapsedC.anemergencymeasurewastakenD.warningsweregiventotourists,FocusingonGrammar,Task8,Choosethebestanswertocompleteeachofthesentences.,c,B,Unit1CompanyProfile,30,3.Themanager,_itclearthathedidntagreewithus,leftthemeetingroom.A.whohasmadeB.havingmadeC.madeD.making4.Havingfoundhercarstolen,_.A.apolicemanwasaskedtohelpB.theareawassearchedthoroughlyC.itwaslookedforeverywhereD.shehurriedtoapolicemanforhelp,FocusingonGrammar,Task8,Choosethebestanswertocompleteeachofthesentences.,B,D,Unit1CompanyProfile,31,5.Oilpriceshaverisenby32%sincethestartoftheyear,_arecordof100dollarsabarrel.A.havereachedB.reachingC.toreachD.tobereaching6._fromothercontinentsformillionsofyears,Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.A.BeingseparatedB.HavingseparatedC.HavingbeenseparatedD.Tobeseparated7._hisletter,Idecidedtowritetomyfatheragain.A.NothavingreceivedB.NotreceivingC.HavingnotreceivedD.Receivingnot,FocusingonGrammar,Task8,Choosethebestanswertocompleteeachofthesentences.,B,c,A,Unit1CompanyProfile,32,过去分词作状语和定语和现在分词类似，过去分词既可作状语，修饰主句的谓语动词，也可作后置定语，发挥形容词的功能。需要注意的是，无论是作为状语还是定语，过去分词的逻辑主语和它所修饰的名词、代词，都是该动词表达动作的受动者。如：Thedisc,digitallyrecordedinthestudio,soundedfantasticatthepartythatnight.（充当定语）Bornintoapeasantfamily,hehadonlytwoyearsofschooling.（充当状语）,FocusingonGrammar,Unit1CompanyProfile,Samplefromthetext:Now,its10,130storesin27countries,suppliedbyanetworkofmorethan100,000sourcesin60countries,arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.,33,1.网上购买的商品价格一般比商店里的低。(buy)Pricesofgoodsboughtonlineareusuallylowerthanthoseofgoodsboughtinstores.2.昨天会议上讨论的问题很难解决。(discuss)Theproblemdiscussedyesterdayatthemeetingwasverydifficulttodealwith.,FocusingonGrammar,Task9,Translatethesentencesbyusingthe“v-ed”formofthewordsinbrackets.,Unit1CompanyProfile,34,3.大多数受邀参加聚会的艺术家都来自南非。(invite)MostoftheartistsinvitedtothepartyarefromSouthAfrica.4.再给我几分钟时间，我就可以把它完成。(give)Givenafewmoreminutes,Icanfinishit.5.在夜里，高楼顶上的灯光看起来像天上的星星。(see)Seeninthedarknight,lightsontopoftallbuildingslooklikestarsinthesky.,FocusingonGrammar,Task9,Translatethesentencesbyusingthe“v-ed”formofthewordsinbrackets.,Unit1CompanyProfile,35,Thefollowingarelogosofthreefamoussupermarketbrands.Doyouknowthem?Chooseoneofthemandmakeabriefintroductiontoit.,Unit1CompanyProfile,2,Thethingsthatallthethreecompanieshaveincommon:Theyaresupermarketchains.Theyarehypermarkets(supermarket+departmentstore).TheyareEuropeancompanies.Theyaretheworldslargestandmostinternationalretailers.TheyhavealargepresenceinChina.Theyexpandgloballythroughstoresaswellasonlinesales.,36,Task3,Task4,Task5,Text,Task2,Activity3,Task1,Unit1CompanyProfile,Setting,37,Unit1CompanyProfile,Task1,Workingroupsanddiscussthequestion:WhatwillyouvaluethemostifyouaretofindalocalsupplierforWalmart?Listthethingsthatyoumention.,Productfeature:providingfeatureproductswhilefittingwithWalmartscurrentproductlines.Qualitycontrolsystem:ahighlyprofessionalqualitycontrolsystemtoensurethequalityoftheproducts.Capacity:beingabletomeettheretailerslargedemand,capableofbigorders.Competitiveprice:alwayslowprice.Asolidtrackrecord:havingotherretailaccountsthatprovethequalityofyourproductsandyourcompany.Sincerity:showingyourdeterminationtoovercomeobstacles.Whetheritsupgradingpackagingorchangingpricing,youhavetoshowthatyouarewillingtoworkwiththeretailer.Otherrequirements:havingUniversalProductCode(UPC)forproductsandworkerscompensationinsurance(工伤补偿保险/劳工保险)forstaff.Warlmartalsovaluesthesocialresponsibilityofitspartners.,38,Setting:PeterJohansson,thePurchasingManagerofWalmart,islookingforsomenewceramictablewaresuppliersinChina.HeisnowquiteinterestedinacompanynamedJoyye.,Unit1CompanyProfile,39,Foundedin2001,JoyyeArtsrecommendationsorpurpose;andconclusion.Somememosalsohaveasignatureline,referenceinitials,anattachmentnotation,andacourtesycopynotation.,Firstly,theformatisdifferent.Therearemanyotherdifferences.Memosareshortandrelativelyprecisewhilelettersarelonger.Memosaremoredirectthanletters.Memosareinformalwhilelettersareformal.Briefly,memosuseshortsentences,lessformallanguage,andbulletpointstoconveyimportantinformation.,Unit1CompanyProfile,56,Situation:YouarethesecretaryofSusanZheng.SusancalledyouaftershetalkedtoMr.Johansson.SheaskedyoutowriteamemounderhernametotheSalesDepartmentstaff,informingthemtoselect3setsofJapanesetablewaresamplesandsendthemtoMr.Johanssonassoonaspossible.,Task2Writeamemoaccordingtothesituationgivenbelow.,Unit1CompanyProfile,57,MemoTo:SalesDepartmentFrom:SusanZhengDate:January17,2014Subject:SamplesforWalmartPleaseselect3setsofourlatestJapanesetablewaresamplesandsendthemtoPeterJohanssonofWalmartASAP.,Unit1CompanyProfile,58,MakingaCompanyIntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Businessscaleandthenumberofemployees;Companystructureandmanagementstructure;Majorproductsandservices.,Unit1CompanyProfile,59,60,Unit1CompanyProfile,Interviewer:Goodmorning,andwelcometoWorldBusiness.Tonightwefocusonsmallbusinesses,andourspecialguestisSusanZheng,theheadofJoyyeArtshelpbuildcommunityties;contributetolocaleconomicdevelopment;providebusinessopportunitiestolocalmanufacturersorfarmers;createjobsforlocalpeople2)Concernsaboutlocalsourcing:d