清华大学旅游英语配套课件Unit-17

UnitSeventeenTravelingAdvertisement旅游广告,UnitObjectives（单元目标）,Afterlearningthisunit,youshouldunderstandwhatandhowtogivetravelingadvertisement;masterthebasicwordsandexpressionsabouttravelingadvertisement;getsomeculturalknowledgeabouttravelingadvertisement;findwaystoimproveyourwritingskillsaboutadvertisementforatouritinerary;befamiliarwithsomedomestictypicalscenicspots.,BackgroundKnowledge背景知识,Atouradgenerallyinclude:aheadlinethatpresentsabenefit,invokescuriosityorappealstopersonalinterest;atextthatresortstofigurativelanguageforrhetoriceffects;picturesthatareeye-catching.Travellingadvertisementcanbegenerallydividedinto(accordingtoitsfunction)followingtypes.,TypesofTravelingAdvertisement旅游广告类型,1.advertisementforatravelagencyanditsservicestoprospectivetourists;languagefeatures：expressive,persuasive.2.advertisementforitinerariesandtraveltipstoprospectivetourists;languagefeatures:concise,appealing,phrasesarepreferredthanclauses,anattractivetitleisindispensable.3.advertisementfortours;languagefeatures：expressive,persuasive,usuallyadvertisedunderatitleorbrandnamethatisrelevanttothetrip.Itisexpectedtobeshortandappealing,presentingthemostoutstandingfeaturesofthetourandeasyforprospectivetouriststoremember.4.advertisementfordestinationcountry/cityoratouristattraction;languagefeatures:concise,appealing,adjectivesareabundantlyused.,FiguresofSpeechGenerallyContainedinanAdvertisement英语广告中的常用修辞法,比喻（analogy）e.g.:Featherwater：lightasafeather.（法泽瓦特眼镜：轻如鸿毛。）拟人（personification）e.g.:FlowersbyInterfloraspeakfromtheheart.（植物园培育的鲜花倾诉衷肠。）双关（pun）e.g.:AskforMore.（摩尔牌香烟的广告）押韵（rhyming）e.g.:HifiHifunHifashiononlyfromSony.（高保真，高乐趣，高时尚，只来自索尼。）（索尼音响的广告）重复（repetition）e.g.:Dishafterdishafterdish.Peopleexpectustobebetter.（一盘一盘又一盘。人们盼望我们更好。）,PracticeMaterials实训材料,ListeningDialogue1a.ListentoDialogueOneanddecidewhethereachofthefollowingsentencesistrue(T)orfalse(F).1._T_EcoTourNo.2iscalledAvanaEcoTour.2._F_Onlythreepersonsareallowedforeachtourpackage.3._T_Thethreetourpackagesareavailable.4._T_Thefarefor“RoundRaroEcoTour”is$50.5._T_Therearediscountsforthreetourpackages.,Dialogue1,b.Listentothedialogueandanswerthesequestions.1.Whatdoesthepriceof“RoundRaroEcoTour”include?Itincludesfreetransfers,foodanddrinks.2.Whatactivitycanyouenjoyduringthesecondtour?YoucanenjoywonderfulfunonbicycleandkayakatMuriLagoon.3.Howmanypersonsareallowedforeachhovercraft?Three.4.Aretherediscountsforkids?Yes.5.Whatstelephonenumberforbooking?21043or54555.,Dialogue1,c.Listentothedialogueagainandsupplythemissingwords.1.Weareeco-friendlytourcompany.2.Itiscalled“RoundRaroEcoTour”whichcosts50dollars.3.OnFridays,youwillhaveatraditionalearthovenfeastandfun4.TherewillbeavisittohistoricsightsandplantationsintheValley.5.Theexcitingtourismadebyoursmallandsafeeco-friendlyhovercraft.,Dialogue2,a.ListentoDialogueOneanddecidewhethereachofthefollowingsentencesistrue(T)orfalse(F).1.THongKongisthegatewaytoChinassouth.2.FTheywillstayinHongKongforthreedays.3.TTheywillleaveforGuilinbyair.4.FTheywillbegintheirjourneyinGuangxiProvincewithcruiseonLijiangRiver.5.TTheexperienceinGuilinwillbeverydifferentfromthatinHongKong.,Dialogue2,b.Listentothedialogueandanswerthesequestions.1.Wherewilltheymeettheirgroupandtourleader?Inhotel.2.IsHongKongacitywithmanyamazingvarieties?Yes,itis.3.WhatwilltheydoonthethirddayinHongKong?HeadintotheNewTerritoriesandvisitwalledfortresses,museumsandtemples.4.WhatwilltheyfirstvisitduringtheirjourneyinGuangxi?ThestunningriceterracesofLongsheng.5.HowwilltheygotothecountrysideoutofYangshuo?Bybicycle.,Dialogue2,c.Listentothedialogueagainandsupplythemissingwords.1.Onarrivalyouwillbetransferredtoyourhotelwhereyouwillmeetyourgroupandtourleader.2.OnDay2weridethefamousStarFerryandadmirethepanoramicviewsofChinamainlandfromVictoriaPeak.3.WeexperienceadeliciousdimsumlunchbeforetakingawalkingtourthroughKowloonsgreatlocalmarkets.4.InGuilin,weexperienceanothersideofChinawithsomeofthecountrysmostspectacularlandscapesthathaveinspiredartistsandwritersoverthecenturies.5.Wetaketimetorelaxinthefriendlyatmosphereofthetownbeforeweheadintothecountrysidebybicycle.,Reading,AdvertisementsforScenicSpot,ABriefIntroductiontotheDragonSpringCave,TheWorldLargestMiniatureScenicSpots-SplendidChina,AdvertisementsforScenicSpot,a.Chooseanappropriatewordorphrasetofillineachblanktomakeeachsentencemeaningful,andchangeitsformwherenecessary.1.Theforeignministeristhecounterpartofthesecretaryofstate.2.Heexcelsothersincourageasanactor.3.Experiencearegionworld-renownedforitsruggedlandscape,spectacularviewsandpicturesquevillage.4.Myfatherimpressedonmethevalueofhardwork.5.WhenUncleBillwentabroadtolive,heleftmehiswatchasasouvenir.6.Heisseenastheepitomeofthehawkish,right-of-centerintellectual.7.Allisnotgoldthatglitters.8.Therumourquicklyspreadthroughthevillage.9.Theoldmancaughtaglimpseofburglarclimbingoutofthewindow.10.Wouldyourankhimamongtheworldsgreatstatesmen?.,b.TranslatethefollowingsentencesintoEnglishwithwordsorphrasesgiveninthebrackets.1.联合王国由大不列颠和北爱尔兰组成。(consistof)TheUnitedKingdomconsistsofGreatBritainandNorthernIreland.2.星期六要去郊游野餐，我们非常希望那天是个风和日丽的晴天。(prayfor)ThepicnicisonSaturday,sowereprayingforafineday.3.这部影片的首映式由于王室和许多著名影星出席而成为灿烂夺目的场面。(glitter)Thefilmpremierewasaglitteringoccasion,withroyaltyandmanyfamousstarsinattendance.4.山谷的壮丽景色给我们留下了深刻的印象。(imposing)Theimposingviewacrossthevalleyimpressedusdeeply./Weweredeeplyimpressedbyanimposingviewacrossthevalley.5.我们可以鸟瞰整个村庄。（birdseyeview）Wecanhaveawonderfulbirds-eyeviewofthewholevillage.,AdvertisementsforScenicSpot,Reading2,WheretoStayonCapeCod,a.AnswerthefollowingquestionsaccordingtothePassage.1.WhenwastheAtlanticAvenueBedandBreakfastbuilt?Itwasbuiltin1905.2.Wherewillyoustayifyouwanttoplaygolf?IwillstayinWestportBedandBreakfast.3.WhatnumberwillyoucalltofindoutthepricesoftheOceanInn?1-800-627-8369.4.Wherecanyouhavearomanticanduniquehotel?CaptainAhabsHouse.5.Whichhotelhasanindoorswimmingpool?TheCapeCodHotel.,WheretoStayonCapeCod,b.TranslatetheexpressionsintoEnglish.1.海滨房间_ocean-frontroom_2.豪华酒店_luxurioushotel_3.全体职员_staff_4.温泉_spa_5.餐厅_diningroom_6.健身俱乐部_healthclub_7.免费停车_freeparking_8.美味晚餐_gourmetdinner_9.套房_suit_10.室内游泳池_indoorswimmingpool11.桑拿_sauna_12.空调air-conditioning_,WheretoStayonCapeCod,WritingATourItinerary旅游线路,Task1WritingSkills旅游线路是旅行社提供给游客的一个旅游计划。在内容上一般包括旅游路线、景点信息、食宿安排、交通配备、娱乐项目等。在书写格式上则从出发时间开始逐日介绍行程安排，当然一个富有吸引力的标题也是必不可少的。旅游线路的语言风格应既简洁明了又具有吸引力，既具有信息性又符合游客的口味。因此，一份英语旅游线路广告多大量使用短语，且句子结构简单。,ATourItinerary旅游线路,旅游线路广告常用句型OnarrivalinBeijingyouwillbemetbyourrepresentativeanddriventoyourhotelforatwo-nightstay.抵达北京，导游接机，驱车前往下榻酒店，停留两晚。AfterdinneryouwillenjoyanincludedeveningattheBeijingOpera.B,L,D.晚餐后在北京剧院观看表演。含早中晚餐AfteramorningvisittoShanghaiMuseumyoulltakeanafternoonflighttoWuhan,capitalofHubeiProvince,foranovernightstay.上午参观上海博物馆，下午乘机飞往湖北首府武汉，入住一晚。FulldayexcursiontotheGreatWall.全天在长城游玩。FlytoXianinthemorningandsightseeinXianintheafternoon.早晨飞往西安，下午在西安市内观光。,ATourItinerary旅游线路,WritingPractice1.FillingthefollowingreservationletterbytranslatingtheChineseinthebrackets.TheBestofChinaTour14DAYS/13NIGHTS-Beijing/Xian/Shanghai/Suzhou/Hangzhou/Guilin/GuangzhouDay1ArriveinBeijingWelcometoBeijing,capitalcityofChina.Onarrival,youwillbemetbyourCITSguideandtransferredtoyourhotel.(我们的导游将在机场接机然后转往入住酒店)Day2BeijingMorningtourtoTiananmenSquare,（早晨去天安门广场游览）locatedintheheartofthecapital,andtheForbiddenCity-oneofthegreatestfeastsofancientChinesearchitecture.AfternoonsightseeingincludesSummerPalace-.aformersummerresortareaoftheroyalfamily,oravisittotheTempleofHeavenwheretheemperorsprayedforgoodharvests.EnjoythefamousBeijingroastdinnerintheevening.（晚餐享用著名的北京烤鸭）Day3BeijingFulldayexcursiontotheGreatWall-thelandmarkofChina.（全天游览长城-中国的象征）Itisoneofthemostamazingfeastsofmanmadeconstructiononearthvisiblefromouterspace.Afterlunch,adrivetotheMingTombsalongthescaredwaywithgiantmarblefiguresandanimalsguardingthetombareafordecreasedemperorsoftheMingDynasty.BeijingOperaoracrobaticperformancewillbeattendedintheevening.（晚上观看京剧和杂技表演）Day14YourjourneycomestoanendthismorningasyouboardanexpresstrainforHongKong.（早晨旅行结束搭乘特快列车返回香港）,ATourItinerary旅游线路,Suggestedanswer:DaybyDayItinerary:Day1ArriveinHangzhouDepartHongkongbyplane.Onarrival,youwillbemetbyourguideandtransferredtoyourhotel.Accommodation:YellowDragonHotelDay2HangzhouSightseeinHangzhou.YourincludedsightseeingtourfeaturesvisitstoLinyinTemple,YueTempleandWestLake.Inthefinecloudlesseveningyoullenjoythefamous“ThreePoolsMirroringtheMoon”.Accommodation:XinQiaoHotelDay3HangzhouShaoxingInth