职通商务英语1unit

Unit1BusinessKaleidoscope,1Workinpairs.talkaboutbusinessactivitiesshowninthepicturesbelow.a,Thispictureshowsasceneinasupermarket.Asoneofmodernretailoutlets,thesupermarketplaysanimportantroleintheretailingbusiness.,Thispictureshowsanassemblylineinacarfactory.Car-makingisoneofthemostimportantsectorsofthemanufacturingbusiness.,Thispictureshowsthatahotelreceptionistisreceivingguests.Hotelreceptionisavitalpartofhotelservice.,Thispictureshowsacabinattendantprovidingdrinkstopassengers.Airtransportationprovidestheserviceoftransportingpassengersand/orcargousingaircrafts,suchasairplanes.,Thispictureshowsaharvestergatheringgraininthefields.Farmingreferstograingrowing,livestockraisingandhorticulture.Farmingisaprimaryindustry.,Thispictureshowsabankinoperation.Bankisconcernedwiththebusinessofprovidingfinancialservicestoconsumersandbusinesses.,Thispictureshowsaconstructionsite.Buildingandconstructionrefertotheprocessofaddingastructuretorealproperty.Itisasecondaryindustry.,Thispictureshowsarealestateagency.Realestaterentalisconcernedwithrentingorleasingrealestateandprovidingrelatedservices.,2Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingtowhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.egbakeryshoefactorytravelagencybank,3Workinpairs.discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedin,Wal-MartStoresInc.(brandedaswalmart)isanAmericanpubliccorporationthatisengagedintheretailingbusiness.Itrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyrevenue,accordingtothe2008FortuneGlobal500.,McDonaldsCorporationistheworldslargestchainofhamburgerfastfoodrestaurants.,LenovoGroupLimitedisamultinationaltechnologycorporationthatdevelops,manufacturesandmarketsdesktopandlaptoppersonalcomputers,workstations,servers,storagedrivers,ITmanagementsoftwareandrelatedservices.,AirChinaistheonlyairlinecompanywhichcarriesthenationalflag.AirChinatakestheresponsibilityofspecialplanetaskforChinesenationalleadersvisitingabroad,andforeignleadersandgovernmentalleadersvisitingChina,whichdemonstratestheexclusivestatusasthenationalflagcarrier.ItbecameamemberofStarAllianceinDecember2007anditleadsdomesticcounterpartsinpassengerandfreightairtransportandrelatedservices.,CheryAuromobileisanautomobilemanufacturer.ItisthelargestindependentChineseautomanufacturerandoneofthefastestgrowingautomakersintheworld.,HolidayInnisabrandofhotelswithintheInter-ContinentalHotelsGroup,Wordsandexpressions,tertiary英t()r美trin.第三纪；第三修道会会员；第三级教士adj.第三的；第三位的；三代的tertiarysector第三产业部门;第三产业;tertiaryeducation高等教育，大学教育,engage英nged;en-美nedvt.吸引，占用；使参加；雇佣；使订婚；预定vi.从事；答应Ihaveneverengagedindrugtrafficking.我从来没有从事过贩毒。Theytriedtoengagehiminconversation.他们试图使他加入谈话。Shefoundithardtoengagewithofficelife.她发现难以融入办公室生活。,complicate英kmplket美kmplketvt.使复杂化；使恶化；使卷入Whatcomplicatestheissueistheburdenofhistory.使问题复杂化是历史的重负。Ithinkthatisbecauseweunnecessarilycomplicateit.我想这是因为我们不必要地将生活复杂化了。,wholesale英hlsel美holsel批发的；大规模的Warehouseclubsallowmemberstobuygoodsatwholesaleprices.仓储式会所允许会员以批发价购买商品。wholesalemarket批发市场wholesaleprice批发价格wholesalebusiness批发业务，批发生意wholesaletrade批发贸易,Hedoeswholesalebusiness,whilehisbrotherisengagedinretailbusiness.他经营批发生意，他弟弟则经营零售生意。,define英dfan美dfanvt.定义；使明确；规定Thiswordishardtodefine.此词难下定义。,attempt英tem(p)t美tmptn.企图，试图；攻击vt.企图，试图；尝试attempttodosomething努力.；试图.Hegaveuptheattemptindespair.他在绝望中放弃了这种尝试。,inturn轮流，依次Wewillexamineeachofthesemethodsinturn.我们将按照顺序依次分析这些方法。,institutional英nsttju()n()l美,nsttunladj.制度的；制度上的institutionalfactor制度因素;体制因素Institutionalinnovations制度创新,namely英neml美nemliadv.也就是；即是；换句话说,efficient英f()nt美fntadj.有效率的；有能力的；生效的energyefficient节能efficientproduction有效生产efficientmarket有效市场Buthowcanwebemoreefficient?可是我们怎么才能更有效率呢？,charity英trt美trtin.慈善；施舍；慈善团体；宽容；施舍物charityevent慈善赛;慈善事件;慈善活动;慈悲赛charityschool慈善学校;贫民学校charityinstitution慈善机构charitysale义卖Hemadesubstantialdonationstocharity.他做了大量的慈善捐赠。Herhusbandisunemployedandthefamilydependsoncharity.她的丈夫失业了，全家靠救济度日。,minimization,mnmzenn.减到最小限度；估到最低额；轻视costminimization成本极小化;成本最小化;lossminimization损失极小化;损失最小化Wehadabouttenhourswarning,sowewereabletominimizetheeffectsoftheflood.由于在十小时前发出了警报，我们能够把水灾的破坏减至最低程度。,expenditure英kspendt;ek-美kspndtn.支出，花费；经费，消费额capitalexpenditure资本支出;资本开支;非经常开支;基建费用Nonbusinessexpenditure营业外支出totalexpenditure总支出;总开支;支出合计financialexpenditure财政支出Annualexpenditure年度支出;,raw英r美radj.生的；未加工的；阴冷的；刺痛的Weimportrawmaterialsandenergyandexportmainlyindustrialproducts.我们进口原材料和能源，主要出口工业产品。.apopulardishmadeofrawfish.由生鱼做的一道很受欢迎的菜肴。,mining英man美mann.矿业；采矿miningownership采矿权.traditionalindustriessuchascoalminingandsteelmaking.像采煤和炼钢这样的传统工业。,assemble英semb()l美smblvt.集合，聚集；装配；收集vi.集合，聚集Therewasntevenaconvenientplaceforstudentstoassemblebetweenclasses.甚至没有一个学生们课间集合的方便的地方。assembleline作业的装配线Thecaptaincalledthementoassemble.队长命令部队集合。,invisible英nvzb()l美nvzbladj.无形的，看不见的；Invisiblehand看不见的手;无形之手,Translation,1Businessreferstotheactivitiesofproducing,purchasingandsellinggoodsandservices.2Thiscompanyismainlyengagedincarselling.3Areallbusinessesonlyinterestedinmakingaprofit?4Theirproductscannotmeettheneedsofconsumersefficiently.5Themainbusinessofthisdepartmentisconcernedwithafter-saleservices.,Writing,DearMr.RichardJohns