届高考人教版英语一轮复习选修九unitPPT课件

选修九Unit5Insideadvertising,1.课前自测2.课堂学案,课前自测,Key:1.dishonest；honest;honesty2.immoral;moral;morality3.consumer;consume;consumption4.appoint;appointment;appointed5.advertise;advertisement;mote;promotion;promoter,Key:7.invitation;invite;inviting8.associate;association;associated9.worthy;worth;worthless;rm;information;informative;informed,Key:1.turnusinto2.beingcontrolled3.识别你的目标4.displaying5.fitinto6.appealto7.relyon8.产生情感反应9.不需要；厌恶10.防止广告商宣传不道德行为,Key:1.Havingidentified2.tomakeandtoshow3.advertisingproducts4.beingconstantlyexposedto5.itistheirduty,Key:1.attached2.filling3.beingcotrolled4.to5.Unfortunately6.dishonest7.though/if8.consumer9.for10.it,阅读下面材料，在空白处填入适当的内容(1个单词)或括号内单词的正确形式。,Everyday,wecomeacrossvariousads.Evensomeofthecasualgarmentswewearhavebrandnames_1_(attach)tothem.Withsomanymessagesfromadvertisers_2_(fill)ourlives,itsimportanttoknowhowtoavoid_3_(control)bythem.Inordertopersuadepeopletodosomething,adsoftenappeal_4_ourhopesanddreamsorouremotions._5_(fortunate),notalladvertisersarehonest.Unlesswehavewaystoprotectourselves,these_6_(honest)advertiserswillusemethodsthatmaymisleadus.Even_7_therearelawsandadvertiserscodesofconduct,somebadadsdogetmade.Thisiswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads.A_8_(consume)cancomplaintotheorganization,givingreasonsfortheircomplaint.Youmayhaveheardthesaying:“BuyerBeware.”Thismeansthattheconsumerisresponsible_9_checkingtheproductbeforebuying.When_10_comestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselves.,课堂学案,1.featuren.特征；特色；容貌；特写；故事片vt.以为特色；由主演；特写,1.(2017上海卷)Thefirststepappearstobeananalysisofthephysicalfeaturesofapersonsface,whichissimilartohowwescanthebarcodesofourgroceries.第一步似乎是对一个人的面部容貌进行特征分析，这就类似于我们扫描杂货上的条形码。2.Themagazinewillberunningaspecialfeatureonenvironmentnextweek.该杂志下周将发表一篇关于环境的专题文章。3.Familyaffectionseemstofeatureheavilyinallofhisbooks.亲情似乎是他所有作品中的主要特色。,【词块助记】,commonfeature共同特征physicalfeatures体格特征；物理性质featurefilm故事片；正片featurein在中起重要作用；在中占重要地位,1.(2017江苏卷改编)Oneofthe_(feature)ofJurassicoceanswasanabundanceoflargesharksandcrocodiles,bothof_werefondofichthyosaur(鱼龙)lunches.2.(2017山东卷改编)TheTVadsofSparrowfocusedonentertainmentandfeaturedoriginalsongsperformedbya_(vary)ofstars.Key：1.features;which2.variety,2.budgetn.预算；经费vt.&vi.编制预算；节省开支,1.Ifyoucancutoutallofthatadvertisingbudget,thenyoucanselltheproductformuchcheaper.如果你把广告预算都去掉，产品就可以卖得便宜地多。2.(2017浙江卷)Ifyouputthingsoffatthelastminute,youmightfindthatyouhaventbudgetedenoughminutestofinishthenecessarytasks.如果你把事情拖到最后一刻，你会发现你根本没办法安排足够的时间去完成必要的任务。,balancethebudget平衡预算family/annualbudget家庭/年度预算beonatightbudget紧张的预算；拮据budgetonestime安排时间budgetforsth.为计划开支,【词块助记】,1.Theyhavebudgetedfortheirtimecarefully.2.Imlearninghow_(budget)Key：1.去掉for2.tobudget,3.promotevt.促进；提升；促销；提拔,1.(2017辽宁卷)VitaminsCandEhelpprotecteyesightandpromoteeyehealth.维C和维E有助于保护视力和促进眼部健康。2.(2017天津卷)Sweetie,mycompanywantstopromotemebutneedsmetoworkinBrazil.亲爱的，我的公司想要提拔我，但是需要我在巴西工作。3.Theairporttobecompletednextyearwillhelppromotetourisminthisarea.明年竣工的机场将带动该地区的旅游业。,promoteeconomicandculturalexchanges促进经济文化交流promoteworldpeace促进世界和平promoteawarenessofenvironmentalissues提高环保意识getpromoted得到提拔promotesb.to/as提拔/擢升某人为某职务,【词块助记】,【构词】promotionn提升；晋升；促销；促进；发扬,1.Whilewaitingfortheopportunitytogetpromote,Henrydidhisbesttoperformhisduty.2.Lastyear,theircompanyspentalotofmoney_advertisingandpromotion.Key：1.promote改为promoted2.on,【词块助记】,4.expensen.价钱；费用；代价,1.Herairfareandhotelexpenseswerepaidbythecommittee.她乘飞机和住酒店的费用由该委员会承担。2.Advertisersgotoalotoftroubleandexpensetomakeadvertsandsotheywanttomakesuretheyachievetheirpurpose.广告商在广告上花了不少精力和财力，因此，他们要确保能达到他们的目的。,atonesexpense由某人付费或承担费用atanyexpensesparenoexpense不惜成本；不惜一切代价attheexpenseof以为代价cutdownonexpenses削减开支freeofexpense免费gototheexpenseof在某事上花钱,1.Hefinishedthejobintheexpenseofhishealth.2.Shouldnewteacherscontinueto_(train)fortwoyearsatpublicexpense?Key：1.in改为at2.betrained,【词块助记】,5.banvt.取缔；禁止n.禁止；禁令,1.Shewasbannedfromathleticsfortwoyearsafterfailingadrugtest.她在药检中被查出服用禁用药物而被禁赛两年。2.Thebanagainstforeignbookshasbeenwithdrawninthatcountry.国家对外国书籍的禁令已经解除。3.Thereistobeatotalbanonsmokingintheoffice.办公室将彻底禁止吸烟。,removeabanonsth.解除对的禁令put/layabanon禁止bansth.禁止某事bansb.fromdoingsth.禁止某人做某事bebannedfromdoing被禁止做某事underaban被禁止,1.Aftertheaccident,hewasbannedfrom_(drive)2.Thegovernmentputabaninthesaleofthatdrug.Key：1.driving2.in改为on,6.turninto把变成；译成,1.Joanhasturnedintoquiteaskilledmusician.琼已然变成一个技艺精湛的音乐家。2.(2017湖北卷)Dontworry.Imsureyourmissingglasseswillturnupsoonerorlater.别担心，我确信你弄丢的眼镜迟早会被找到的。3.(2017北京卷)Unabletoseefar,heaccidentallyturnedoffthepath.由于看不见前方的路，他不小心驶离了车道。4.(2017广东卷)Itturnedoutthatthewoman,NatalieSmith,hadreadsomethingonafriendsrefrigerator:“Practicerandomkindnessandsenselessactsofbeauty.”原来那位女士，纳塔利史密斯是从她朋友冰箱上看到了一句话，“随心随意求美，无来无由行善。”5.(2017江苏卷)Hetriedforthefootballteam,butthecoachturnedhimdownforbeingtoolight.他曾想为足球队效力，却因为体重太轻被教练拒之门外。,【头脑风暴】,turnaway转过脸去；拒绝帮助；拒绝进入turndown声音关小；拒绝，驳回turnin呈上，上交；告发turnoff关掉；转向；使离开turnon打开；使感兴趣turnout结果是；原来是turnover翻转；仔细考虑；移交turnto求助于turnup出现，找到；开大,【微解析】,7.Theirmoneywouldbewastedifthemessagedidntreachitstargetaudience,inotherwordsthepeopletheadvertisementintendstopersuade.如果信息不能传达给它的目标群体，即广告意图说服的人群，那么他们的钱就白花了。,该句为虚拟句。与现在事实相反时主句用would/should/could动词原形，if条件句用一般过去时。if引导的条件虚拟语气用法如下表：,注意：省略if的虚拟条件句，当条件句中有were,had,should时，可以省略if，把were,had,should放在主语前，构成倒装结构。,【仿写】1.(2017湖北卷改编)Ifshehadbeenawarethatthemushroomswerepoisonous,she_themfordinner.要是知道这些蘑菇有毒，她不会采来做晚餐了。2.Hadyouworkedharder,you_inthecompetition.你工作再努力些，你就不会在竞争中失败了。3.IfIhadntstoodundertheladdertocatchyouwhenyoufell,you_now.你掉下来的时候要不是我站在梯子下把你抓住，你现在可就笑不起来了。【单句改错】4.(2017湖北卷改编)Hadwenotusedanout-of-datetrainschedule,wewouldnotmissedthetrain.Key：1.wouldnthavepicked2.wouldnthavefailed3.wouldntbesmiling4.在missed前加have,8.Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsf