“catchwords”的英语 ppt课件

Catchwords,Speaker:lihuan,Whatiscatchwords?,Catchwords,asakindoflanguagephenomenon,reflectingacountry,aregioninaperiodofwidespreadconcernandthings.Catchwordsindifferentperiodshavedifferentwords,butdifferentcatchwordsasasensitivenerve,reflectsthesocialchanges.Alongwiththe30yearsofreformandopeningup,Chinaappearedalotofnewideas,newthings,andcatchwordsisthenewideas,newthingsthebestwitness.Cansay,inChinaintheprocessofthesocialdevelopment,eachperiodhasdifferentcatchwords,“不管白猫黑猫，抓住老鼠就是好猫”,“科学技术是第一生产力”,“板儿爷”,“作秀”,Nomatterwhitecatblackcat,catchmiceisagoodcat,Scienceandtechnologyisthefirstproductivity,pedicabdriver,“Show,catchwordsasalanguagephenomenon,reflectingacountry,aregioninthesameperiodawidespreadconcernandthings.Thepopularfeaturesis,Oneisyoung,thereistwoculture,Catchwordspopularhastworeasons,1、thecatchwordsexternalfeatures,2、Theprevalenceofcatchwordsintrinsicmotivation,1、简洁明了，易记易写In1concise,easytowrite,2、标新立异，俚俗奇巧Newinordertobedifferent,vulgarkitkat,3、反讽隐喻，富于张力Irony,metaphor,fulloftension,4、复制简便，类推性强Replicationissimple,strongbyanalogy,“躲猫猫”、“周老虎”等流行语无不是绝妙的双关暗语Hideandseek,tigerzhouwaitforcatchwordisnotbrilliantpuns.,1、Networkreflecttherealpassion网络观照现实的热情,2、Theyoungpeoplesenthusiasmtoparticipatein年轻人的参与热情,Generallyspeaking,thecatchwordsnetworkiscomposedofmajoreventsandinfluentialmancause,spreadrapidly,andthepopularhitthemarkandconciselanguagefeatureis.Accordingtotheprincipleofeconomyoflanguageexchange,networkflowline-shortsentence,seldomuselongersentencesandcomplexsentences.Inthemassiveinformationwaveandattentioneconomyledtothenetworklanguageenvironment,theprinciplesoflinguisticeconomicswerebroughttotheextreme.,2、Theyoungpeoplesenthusiasmtoparticipatein年轻人的参与热情ThepopularlanguageofnetworkandfrequentpopularalsowithChinesenetizensstructure,popularlanguagefeaturestomeetthepsychologicalneedsoftheusersbody.ThepresentChinesesociety,youngpeopleinmodernityandself-identityofstruggle,survivalanxietyandsenseofbelongingbothpsychologicalrole,notonlytothepursuitofmyrealpersonalityandeagertogetrecognition,sotheytaketheinitiativetocreatenewrebelbuzzwords,expecthighlighteditself;ontheotherhand,oftenbepopularasagrouplabel,followingsuit,labeledthemselvesnetworkmasteroryoungcynicidentity,toobtainaeachother,appreciatesb.sthoughtsenseofbelongingandidentity.,1、Networkreflecttherealpassion(网络观照现实的热情)Inrecentyears,throughthenetworktransmissioncausedconcernsocialsurgeevents,andalmosteveryhotnewseventswillcreateoneormorewatchword.TheWenchuanearthquakeeventitselfhassignificantinfluence,powerfulpeopletotheevent,thereisagreatdemandofinformationorquestioningthedispute,whichspawnedthecataclysmiceruptionoflanguage.,网络流行语的传播意义和社会价值Thecatchwordsdisseminationsignificanceandsocialvalueofwhat,andhowshouldwelookatit,Ononehand,Ontheotherhand,Ononehand,thedevelopmentofcultureandpersonalityliberationistheinevitablephenomenon,butalsoinChinathepresentsocialsituation,thenetworkofpublicopinionpoliticalasthoughpartialfromtheelitelook,butconsideringthetraditionalmediaspublicopinionissame,thepopularlanguageofnetworkevenlackdepthandseriousness,asloosemediaspaceandthecitizenspoliticalparticipationandeffectiveway,isalsoverypositivesocialmotivation.,Ontheotherhand,thepopularlanguageofnetworkistheChineselanguageandthemostactivegrowthpoints,whicharegeneratedandtransmittedwiththemodernsocialreality,itsexistencehasspecialvalueandsignificance.PopularnetworklanguageisnotChineseproducts,infact,intheworldtohavethepopularlanguageofnetwork/InternetSlangphenomenon,Inshort,withnewseventswaspopularnetworklanguagephenomenon,isanunavoidableandnormsoftheexistinglanguagef