PRADA普拉达英文版ppt课件

PRADA,1,BrandProfileBrandHistoryBrandConceptBrandoperationsBrandFuture,Directory,2,PRADABrandlogo,PRADAclothing,inadditiontothestandardclothPRADAcapital,almostwithoutanyvisibleidentificationmarks,theonlywaytoattainsignificantrecognitionontheleatherlogo.PRADA：Occasionallywithhotpressureway,littletomarktheleathersurface.Invertedtriangleofmetalsigns:TheonlyPRADAleatherseriesproductswillappear,almosteveryonesfirstimpressionofmetalsigns.PRADAadditiontotheabove,thelinewillbemarkedinthebottomofitsbrandbirthplaceofMILANOsmallprint,andbrandingYearin1913,andlessofawordisnotPRADA!,3,TheworldsfirstproductPRADAstoresinMilansfamousGalleriaVittorioEmanueleIIshoppingcenteropened,PradaByMarioPradawasfoundedin1913,initiallyspecializinginproductionandmarketingallkindsofleathergoods,suchashandbags,luggage,cosmeticscasesandotherleathergoods.AllproductsarecarefullyPRADAdesign,choiceofmaterialsisextremelyparticularandexquisitecraft.,IntegrationoffunctionandaestheticsPradaBrandinterpretation,4,In1970,MarioPradasgranddaughterMiucciaPradagraduate,tookoverthefamilybusiness.Althoughshemajoredinpolitics,butlovesfashiondesign,alsowithakeensenseoffashion.InadditiontoherchargelocatedatGalleriaVittorioEmanueleIIofspecializedshops,alsolaunchedanumberofproductdesigningenuity.,5,PRADAfashionworldLaunchedin1984PRADAclassicblacknylonbackpack1997springandsummerlaunchleatherflowerpatternwedgeheel2000springandsummerlaunchBowlingBag;autumn1940launchembodiesretrostyleshoesandbagsalligatormedicine2002springandsummerlaunchofsuedebuckleshoes2003springandsummerlaunchofsilverwedgeheelandjewelencrustedimitationostrichhandbags;launchedthesameyearwithawinterbudembellishmentalligatorheels,Blacknylonbag,Wedges,Suedebuckleshoes,Alligatormedicinebags,6,1978,MiucciaPradaasthechiefarchitectoffashiontalentthroughhertalentconstantlychallengingandinnovativeinterpretationofthelegend.WhileherhusbandPatrizioBertelli,acreativeentrepreneur,notonlyestablishedaPradaworldwideproductdistributionchannelsandproductionsystems,butalsoskilfullyPradatraditionalbrandconceptandmodernadvancedtechnologyfortheperfectcombination.,PradaCEO:PatrizioBertelliHiswifeMiucciaPrada,7,Duringthe1980sand1990s,PRADAproductsaleshitrecordhighs.PRADAmenandwomenclothingseriesshoesseriesandalsocomeonstreamduringthisperiod,agroupofkeyproductsofthecolumn.,BlueDaisypatterncrepejacket$13,050shortbody,darkbluepatternedshirtNude$5550,darkbluedaisiespatterncrepeskinnypants$10,450,darkbluedaisiespatternhighheels$6550,1993,PRADAintroducedspecificallydesignedforyoungladiesMiuMiuclothingline.Until1997,PRADASportsportswearseriesavailable,themaximumistheuseofPRADAdesignfeaturesauniqueRedStripe.,TodayGroupsbrandsincludePrada,MiuMiuandChurchsfootwearbrandsandCarShoe.,8,PRADAMilestoneintheGroupsbusinessexpansion,May1999,theestablishmentofCosmeticsInternationalDistributionCID.November1999,inconjunctionwiththeworldsleadingeyewearmanufacturerDeRigoGroup,ajointventureEID.September1999toJanuary2000,theacquisitionwaslistedontheLondonStockExchangesanEnglishmajorfootwearmanufacturerChurch&Co.Plc100%equityinterestApril2001,CarShoeSAacquireda51%stake,whichownsCarShoebrands.May2003,inconjunctionwiththewell-knowncosmeticsmanufacturersPuigBeauty&FashionGroupestablishedajointventure,Pradaperfumesandcosmeticsdesignedtoenhancetheglobalbusiness.,9,PradaOperationalstrategiesComprehensivedevelopmentinallmarkets,expandingGuideShopNetwork,thebrandoutletsnextyearsgoalistoachievethecompanystotalturnoverofmorethan70%ofturnover.Nowin76countrieswith280salesoutlets。,PradaSalesItalianfashioncompanyPradasaidFridaynetprofitforthefirsthalfof2010increasednearlyfourtimesasmuch,whichismainlyofinterestintheAsianmarket,demandforluxurygoodsbrandoutletsandsalesincreasedsignificantly.Salesincreasedby29.4%to936.5millioneuros,intheAsianmarketwereparticularlystrong,anincreaseto47.3%.U.S.salesgrewby29.9%,increaseinEuropereached18.7%.,ThePeninsulaShanghaiPRADAstores,ShanghaiIFCMallPRADAstores,10,PRADAhelmoftheincumbentPatrizioBertelliandMiucciaPradaunderpropermanagement,fromafamilybusinessintoagloballyactivelargemultinational,brand-nameproductsinahighlycompetitivemarketplace.PatrizioBertellitheexcellentbenefitsofmassproductionprocesses,combinedwithimaginativecraftsmanship,aswellasspecializedemphasisonproductqualityandthespiritofenterprise,toensurethatallproductsarequalityassurance,alsolaidaPRADAsuccessfulwayofdoingbusiness.,PRADAdesignwiththemodernlifestyle,blendingwaterandmilk,notonlythefashionshow,moremodernaesthetic.Fineandcoarse,naturalandartificial,differentmaterials,includingtextureofthefabricareunitedinnaturalcolors,verystrongartistictemperament.,11,Brandproducts,ClothingBagsLeathershoesAccessoriesCosmeticElectronicProducts,12,Prada2010springandsummermen,TocoldmetalfencewithahugeconcretecolumnstocreateFoundercoldindustrialspace,leadingeveryoneintotheseasonPRADAconcept-modernuniformwave.Willbecombinedwithminimaliststyleandneatfunctionalleisureelements,showingelegantandstylishandvibrantenergeticimageofmodernuniformstyle.,13,MiuMiu,MiucciaPradasaidthatthisseriesistoexplorethenaiveyouthinthistroubledworldofrealsignificance.Thetruthismorethanthisseries,MiuMiubrand,hasbeendoingthesamethingalsoisadirectselling,almosthypocriticalnaive.,14,Expohowhot?Pradaarefromtodisruptit.PradaaroundtheExpothemeBetterCity,BetterLife,thePudongscenerysuchastheOrientalPearlTower,thenaddbutterflies,flowersandleaves,bothaddedtoPradatrianglemarkontheworldandreflectstheworldviewDatong。,Prada2010ShanghaiWorldExpolimitedseries,15,Theuseofwastematerialscoolmachinery,PRADAGreenSeries,Reusableshoppingbags,16,PRADATheoperaLoveforThreeOrangeswithMengJinghui,Summerof2010,bythefamousChinesetheaterdirectorMr.MengJinghuidirected,MissLiaoYimeiasaliteraryadviserdramaLoveforThreeOrangesisabouttobegin.TheatricalactordressedincostumeforthePRADA2010springandsummerseriesformenandwomen.,DramasthemecoincidedwiththePRADAthinkingofcontemporarysociallifefit.MengJinghuisaid:IlikethestyleandsharpPRADAsmooth,richtexture.Action,movementanddramaconflictPRADAeffectbestfeeling.,17,PRADACreateanothernewexperience,Newstoredesignconceptderivedfromthecrystal-clear,bythehundredsofdiamondbezelframeconstitutesaverymoderncurtainw