chapter-2-7-2-Business-Letters.ppt

应用英语写作,作者：胡丽纯,责任编辑：张琛出版日期：2009年9月IDPN：308-2009-132课件章数：26,Parttwo:CHAPTER7,PracticalEnglishWritingForVocationalColleges,ForeignTradePaperworkBusinessLetters,Part2:CHAPTER7,DiscussionIntroductionofabusinessletterSamplesAnswerstotheexercises,Discussion,Howdowedistinguishabusinessletterfromapersonalletter?Whatshouldwewriteinabusinesslettertoservespecificpurposes?Whattipsshouldwebearinmindwhenmakingagood/successful/effectivebusinessletter?,Introductionofabusinessletter,Businessreferstoallthoseactivitiesinvolvedinprovidingtheproductsorservicesneededbypeople.Andabusinessletter,basically,isacarefulconstructionofthemessagewrittenandreadbyallkindsoforganizationsandgroupslikefactories,companies,governmentauthoritiesinregardtotradingaffairsinthebusinessfield.Effectivecommunicationhelpsyoucreateapositiveimpressiononyourrecipientsandthereforepromoteyourproductsorservices.Tocommunicateeffectivelyinyourbusinessletters,youneedtofollowsomespecificwritingprinciples,whicharewidelycalled“thesevenCs”.Theyarecompleteness,conciseness,consideration,concreteness,clarity,courtesyandcorrectness.,Samples,14thFeb.,2009ShaoxingTextilesImport&ExportCorp.215LuxunSt.Shaoxing,ZhejiangP.R.ChinaDearSirs,OntherecommendationofyourChamberofCommerce,wehavelearnedwithpleasurethenameandaddressofyourfirm.WewishtoinformyouthatwespecializeintheexportofChinesetextilesandshallbegladtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.Togiveyouageneralideaofourproducts,wearesendingyouunderseparatecoveracataloguetogetherwitharangeofpamphletsforyourreference.Pls.letushaveyouspecificenquiryifyouareinterestedinanyoftheitemslistedinthecatalogue.Weshallmakeofferspromptly.Welookforwardtoyourearlyreply.Yoursfaithfully,JessicaZhengSalesManager,Samples,Jan22nd,2009Gentlemen,WeoweyournameandaddresstotheCommercialCounselorsOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketforcannedfoodstuffs.Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.Weareastate-operatedcorporation,handlingboththeimportandexportofcannedgoods.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthemainitemsavailableatthepresenttime.Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.Weshallbegladtogiveyouourlowestquotationsuponreceiptofyourdetailedrequirements.Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshiptoourmutualadvantage.Lookingforwardtoreceivingyourenquiriessoon.Yoursfaithfully,MaryDongEncl.:Asstated,Samples,2ndMarch,2009DearSirs,WeoweyournametotheFirstCommercialBankatyourend,throughwhomweunderstandthatyouarewellexperiencedintheexportofengineeringequipmentwithservice.Wetakethisopportunitytointroduceourselvesasoneoftheimportersbuyingvariouskindsofmachines,instruments,tools,etc.forclientsintheeasternChinaregion.Inordertoletushaveabetterunderstandingofyourproducts,wouldyoupleasesendusbyreturnmailcataloguesandpricelistsofyourproductswithfulldetails?Uponreceiptofsuchmaterials,weshallseewhatitemsareofinteresttousandpassourenquiriestoyou.Weanticipatethepleasureofhearingfromyouinthenearfuture.Yourssincerely,JolinZhou,Answerstotheexercises,Dearsirs,Asoneofthelargestexportersofpharmaceuticalsweareverypleasedtointroducetoyouourproductsinthisletter.Enclosedisourlatestcatalogueincludingallthedetailsoftheproductswecanprovideatpresent,someofwhichwehopethatyouwilltakeinter