Apple公司英文简介.ppt

AppleInc,IntroductionofAppleInc,Apple.Inc(incorporated)isanAmericanmultinational(跨国公司)corporation(公司)thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompanysbest-knownhardware(计算机硬件)productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.ApplesoftwareincludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechnologycompanyintheworld,havingsurpassed(超过)Microsoft,AbriefhistoryofAppleInc.,1976-1980:TheearlyyearsApplewasestablished(确定的)onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcomputerwassoldasamotherboard(母版)(withCPU,RAM,andbasictextual-videochips)lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66($2,572in2011dollars,adjusted(调整)forinflation(膨胀).),1981-1985:LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskinslow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisascorporateshirtsandJobspiratesoverwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI(GraphicalUserInterface),butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles,1986-1993:RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMacintoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001,Untillnow:Post-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleTV.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Applessharepricepassedthe$100mark,Leader:SteveJobs,StevenPaulJobs(borninFebruary24,1955)isanAmericanbusinessmagnateandinventor.Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAnimationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.,Applespromotionstrategy,AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andtheiPodpeopleofthe2000s.Applesportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYorksMuseumofModernArt”.,MainProducts,Mac,IncludeMacmini,iMac,MacPro,Macbook,MacbookAir,MacbookPro,iPod,IncludeiPodclassic,iPodNano,iPodShuffle,iPodTouch,iPhone,iPad,IncludeiPad，iPad2，Thenewipad,ipadwithretinadisplayandipadAir，ipadAir2andipadmini1，2，3,Macintosh,JustanamazingOS,TheMacintosh(orMac),isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintro