体验商务英语第一册unit-9(new)ppt课件

.,1,Companies,Unit9,Bigcompaniesaresmallcompaniesthatsucceeded.,RobertTownsend,Americanexecutiveandauthor,.,2,OVERVIEW,ListeningTheMinirange,Languagefocus1-Presentcontinuous,Vocabulary-Describingcompanies,Languagefocus2-Presentsimpleorpresentcontinuous,Reading-LVMH,Skills-Startingapresentation,Casestudy-Youandyourcompany,.,3,Warmingup,.,4,Whichcompany?1._beganin1865asaforestryandpowerbusiness.a)Ericssonb)Nokiac)Motorola2._producesthemostsuccessfultoyinhistory.a)Disneyb)Fisher-Pricec)Mattel3._hasitsheadofficeinSanFrancisco.a)Levi-Straussb)Nikec)CalvinKlein4._buysmoresugarthananyothercompanyintheworld.a)Nestleb)Coca-Colac)Suchard,Startingup,A,Dothecompaniesquiz.Discussyouranswerswithapartner.Thenturntopage137tocheckyouranswers.,b,a,b,c,.,5,5._employsmorepeoplethananyothercompany.a)Wal-Martb)Siemensc)GeneralMotors6._hasthelargestfactoryintheworld.a)Boeingb)Fordc)Sony7._wasstartedbyRayA.Krocin1955.a)BurgerKingb)KentuckyFriedChickenc)McDonalds,Whatfamouscompaniescomefromyourcountry?Whatdotheydoormake?,B,Startingup,c,a,c,.,6,listening,MartinaMertesisCorporateCommunicationsManagerfortheMinirangeofcarsatBMW.Tickthewordsyouthinkyouwillhearintheinterview.,modellaunchproductionfactoryuniversitydemandexhibition,Checkthemeaningsofanywordsyoudontknowinagooddictionary.,.,7,1.whereisthefactory?Oxford2.Howisbusiness?Verygood.3.Howmanydaysaweekisthefactoryworkingtomeetdemand?seven4.WhatisthebiggestmarketforMinis?theUK5.WhatisthenewestmarketforMinis?China6.WhereweretheoriginalMinisbuilt?Oxford7.IsBMWdevelopingnewmodelsinOxford?yes,9.1Listentotheinterview.Thenanswerthesequestions.,C,listening,.,8,Languagefocus1-Presentcontinuous,GrammarPresentcontinuous,basicbriefingIntroductionHowdoweusethePresentContinuousTense?Weusethepresentcontinuoustensetotalkabout:actionhappeningnowactioninthefuture,.,9,Presentcontinuoustenseforactionhappeningnowa)foractionhappeningexactlynow,Lookattheseexamples.Rightnowyouarelookingatthisscreenandatthesametime.,Languagefocus1,.,10,b)foractionhappeningaroundnowTheactionmaynotbehappeningexactlynow,butitishappeningjustafternow,anditisnotpermanentorhabitual.Lookattheseexamples:Murielislearningtodrive.IamlivingwithmysisteruntilIfindanapartment.WearestudyinginJinanUniversity.,Languagefocus1,.,11,Languagefocus1,PresentcontinuoustenseforthefutureWecanalsousethepresentcontinuoustensetotalkaboutthefutureifweaddafutureword!Wemustadd(orunderstandfromthecontext)afutureword.Futurewordsinclude,forexample,tomorrow,nextyear,inJune,atChristmasetc.Weonlyusethepresentcontinuoustensetotalkaboutthefuturewhenwehaveplannedtodosomethingbeforewespeak.Wehavealreadymadeadecisionandaplanbeforespeaking.ImmeetingTomthisafternoontotalkaboutthenewproject.WeareflyingtoTokyotoattendaninternationalconferencenextweek.,.,12,Languagefocus1,Lookattheseexamples:Wereeatinginarestauranttonight.Wevealreadybookedthetable.Theycanplaytenniswithyoutomorrow.Theyrenotworking.Whenareyoustartingyournewjob?Intheseexamples,wehaveafirmplanorprogrammebeforespeaking.Thedecisionandplanweremadebeforespeaking.,.,13,Languagefocus1,HowdowespellthePresentContinuousTense?Wemakethepresentcontinuoustensebyadding-ingtothebaseverb.Normallyitssimplewejustadd-ing.Butsometimeswehavetochangethewordalittle.Perhapswedoublethelastletter,orwedropaletter.Herearetherulestohelpyouknowhowtospellthepresentcontinuoustense.,.,14,Languagefocus1,Ifthebaseverbendsinconsonant+stressedvowel+consonant,doublethelastletter:,.,15,Languagefocus1,.,16,Languagefocus1,A,Completethesesentenceswiththepresentcontinuousformoftheverbsinbrackets.,BMW_(sell)MinisinChinanow.People_(work)inthefactory51weeksayear.I_(call)aboutaproblem.ManyChinesepeople_(learn)English.She_(attend)acourseonpresentations.He_(work)intheofficetoday.They_(entertain)someforeignguests.,isselling,areworking,amcalling,arelearning,isattending,isntworking,areentertaining,.,17,Languagefocus1,B,CompletethearticleaboutfoodgroupPretaManger.Usethepresentcontinuousformofthewordsfromthebox:,increaseexportplanexpandtranslate,ThenumberofPretaManger(PaM)shops_notonlyinLondon,butalsoinotherpartsoftheUK.AtpresentPaM_itsoverseasbusiness,particularlyinChina.Currentlyit_itsadvertisingmaterialintoChinese.PaM_itswinningformulatoHongKongandTokyo.PaM_toopennewshopsinNewYork.,isincreasing,isexpanding,istranslating,isexporting,isplanning,.,18,Vocabulary-Describingcompanies,describingcompanies,A,Thesesentencesdescribetwocompanies,AutotechandGreenFingers.Choosepairsofsentenceswhichdeccribesimilarthingsandmatchthemwiththecorrectcompany.,Ithasaworkforceof2,500.,Autotechexportstoover12countries.,Itmanufacturescarparts,Itintroducesoneortwonewcomponentseachyear.,Autotechprovidescomponentsforthecarindustry,Itemploysabout35people.,GreenFingerssellssomeofitsproductsabroad,Itmakesgardenproducts.,GreenFingerssuppliesthegardeningindustry.,Itlaunchestwelvenewproductsayear,.,19,vocabulary,B,NowunderlinetheverbswhichmeanthesamethingineachpairofsentencesintheExerciseA,JohnSmithstartedAutotechin1960.,GeorgeandJamesHawkinsbeganGreenFingersinthe1920s,.,20,vocabulary,C,UseverbsfromExerciseAwhichyouunderlinedtocompletethiscompanyprofile.,GKSServices_in1989whenDieterNorlandlefthisjobasanengineerinthecomputerindustry.Thecompany_high-techsecurityalarmsand_itsproductsallovertheWorld.It_150peopleatitsfactorynearRotterdam,AlthoughthecompanysheadofficeisinAmsterdamand_astaffof20,thecompany_anumberofnewproductseachyear.GKSServices_productstothesecurityindustryand_domesticalarmsforthegeneralpublic.,began,makes,exports,employs,has,introduces,supplies,provides,.,21,Reading-LVMH,Whatproductsdoyouthinkofwhenyouseethesebrands?,A,1LouisVuitton2Givenchy3Kenzo4DonnaKaran,1.Designerclothes,fashionaccessories,watches,luggage2.Designerclothes,perfume,cosmetics3.Designerclothes,fashionaccessories,perfume,cosmetics4.Designerclothes,perfume,homeaccessories,.,22,ReadthefirstparagraphofthearticleaboutLVMHandcompletethefactfile.,B,Name:LVMHHeadoffice:Numberofstores:Product:Numberofbrands:workforce:,France,1,500,56,000,60,Designerclothes,fashionaccessories,watches,luggage,Reading,.,23,CompanyProfile:LVMH,MotHennessyLouisVuittonS.A.,usuallyshortenedtoLVMH,isaFrenchholdingcompanyandtheworldslargestluxurygoodsconglomerate.Itistheparentofaround60sub-companiesthateachmanageasmallnumberofprestigiousbrands.Thesedaughtercompaniesare,toalargeextent,runautonomously.ThegroupwasformedaftermergersbroughttogetherchampagneproducerMotetChandonandHennessy,aleadingmanufacturerofcognac.In1987,theymergedwithfashionhouseLouisVuittontoformthecurrentgroup.,.,24,LVMHreportsstrongsalesByJoJohnsonandMartinArnoldinPairsLVMH(LouisVuitton,MoetHennessey)manufacturesandsellsluxurygoods,suchasdesignerclothes,fashionaccessories,watchesandluggage.Thereareseveralcompaniesinthegroup.LVMHhas60famousbrands,suchasLouisVuitton,Givenchy,Kenzo,ChristianDiorandDonnaKaran.Ithas1,500storesworldwideandisexpandingitsnetwork.Itemploys56,000people.ItsheadofficeisinFrance,but63%ofitsstaffworkoutsideFrance.SalesatitsLouisVuittondivisionrose22%to1.175bn($1.26bn)inthefourthquarter.TotalsalesattheLVMHgrouprose4%to12.7bnlastyear.BernardArnault,chairman,saidthatthefashionandleathergoodsdivisionofLVMHmadeexcellentprogress.,Reading,.,25,LVMHhadexcellentsalesbecauseofitsstrongbrands,storeopeningandsuccessfulnewproductlaunches.Oneofitsnewproducts,theTambourwatch,didnothavehugesalesbutitbroughtcustomersintothestores.SalesintheUS,FranceandJapanweregood.FewerJapanesetouriststraveledlastyear,buttheyboughtmoregoodsintheirhomemarket.Recently,LVMHopenedalargestoreinJapan,whichisdoingwell.LVMHisacreativeandinnovativegroup.Itaimstoimpressitscustomerswithitshighqualityandlong-lastingproducts.Itsnewproducts-particularlyincosmetics-dependalotonresearchanddevelopment.LVMHcontrolseverydetailofthebrandsimage.FromtheFinancialTimesFINANCIALTIMESWorldbusinessnewspaper,Reading,.,26,PrestigiousbrandsunderLVMH,.,27,Answerthesequestions.,C,1.WhatpercentageofLVMHsstaffdonotworkinFrance?2.WhatwasthepercentageincreaseinsalesattheLouisVuittondivisioninthefourthquarter?3.WhichofthefollowingwerereasonsfortheincreaseinLVMHssales?()a)Well-knownproductsc)Betterresearchb)Newstores.d)Newproducts4.HowdidthelaunchoftheTambourwatchhelpLVMH?5inwhichmarketsdidLVMHsellalotofproducts?,Reading,63%,22%,a,b,d,Itbroughtcustomersintothestores.,US,France,Japan,.,28,D,Markeachstatementtrueorfalse.,Reading,1.LVMHsmainproductiscosmetics.2.LVMHdoesntlaunchmanynewproducts.3.,salesinJapanarepoor.4.LVMHsproductsarewellmade.5.TheimageofitsproductsisimportanttoLVMH/,D,WhydoyouthinkLVMHisasuccessfulcompany?Whatothersuccessfulcompaniesdoyouknow?Whyaretheysuccessful?,false,false,false,true,true,.,29,A,Underlinethepresentsimpleorthepresentcontinuousformoftheverbtocompletethesesentences.,Istay/amstayingattheRitzeverytimeIminNewYork.Istay/amstayingattheRitzatthemoment.Sheworks/isworkingathometoday.Sheworks/isworkingathomeeveryday.Sheoftencalls/iscallingRussia.Atthemomentshecalls/iscallingacustomerinMoscow.,Languagesfocus2,.,30,4.Idontusuallydeal/dealingwithallthepaperworkIdeal/amdealingwithallthepaperworkwhileSusanisaway.5.Itnormallytakes/istakingabouttwomonths,butthisdeliverytakes/istakinglongerthanusual.6.Wenormallyuse/areusingaLondonfirm.thistimeweuse/areusingadifferentcompany.,Languagesfocus2,.,31,B,Completethisarticlewiththepresentsimpleorthepresentcontinuousformoftheverbsinbrackets.,Languagesfocus2,TheInditexgroupTheInditexgroup_(own)sixfashionchainsincludingZara.It_(have)around1,500storesworldwide.It_(operate)in44countries.Inditex_(employ)27,000peopleand_(have)morethan200fashiondesigners.Currentlythefashiondedigners_(work)onnextyearsdesigner.TheInditexgroup_(do)verywellatthemoment,andit_(try)tobecomeaglobalfashionleader.AmancioOrtega,thefounderofInditex,also_(invests)inpropertyandhotels.Mostofthisyearsinvestment_(stay)inSpain,owns,has,operates,employs,has,areworking,isdoing,istrying,invests,isstaying,.,32,C,Languagesfocus2,Workinpairs.Roleplaythissituation.StudentAworksattheEBBBank.StudentBworksattheGoldcrestHotel.Takeitturnstoshoweachotheraroundyourcompany.Saywhathappensineachareaandwhatishappeningnow.,StudentA,EBBBank,.,33,Languagesfocus2,1.Thisisthemainhall.Weservecustomershere.Atthemomentacashieristalkingtoacustomer.,2.ThisistheCurrencysection.Weexchangeforeigncurrencyhere.Atthemomentacustomerischangingdollarsintoeuros.,3.ThisistheLoansSection.Ourassistantmanagerarrangesloansforcustomershere.Atthemoment,theassistantmanageristalkingtoacustomeronthephone.,4.ThisistheManagersoffice.Ourmanagerworkshere.Atthemoment,themanagerismeetinganimportantclient.,5.ThisistheReceptiondesk.Staffanswerquestionsfromcustomershere.Atthemoment,areceptionistislisteningtoacustomerscomplaint.,.,34,Languagesfocus2,StudentB,GoldcrestHotel,Thisisthekitchen.Weprepareandcookmealshere.Atthemomentthechefsarepreparingtodayslunch.,.,35,Languagesfocus2,2.Thisistherestaurant.Weservebreakfast,lunchanddinnerhere.Atthemomentthewaitersarecleaningthetables.,3.Thisisthereception.Wewelcomeguestsandanswercallshere.Atthemomentareceptionististalkingtoaguest.,4.ThisistheGiftShop.Wesellsouvenirshere.Atthemoment,asalesassistantishelpingacustomer.,5.Thisisabedroom.Guestsstayhere.Atthemoment,amaidiscleaningtheroom.,.,36,Skills-Startingapresentation,A,Listentothestartofapresentation.Numberitemsa)toe)intheorderyouhearthem.,Therearethreepartstomypresentation.Firstly.Bytheendofmypresentationyouwillunderstandclearlyourfutureplans.Goodafternoon,everyone.mynamesRicardoValdes.Idliketotalkaboutournewmarketingstrategy.Finally,thedetailsofthecosts,3,5,1,2,4,.,37,Skills,Listenagain.Matchtheheading1to4totheitemsa)toe)inExerciseA.,B,Topicofthetalk3GreetingtheaudienceAim4.Planofthetalk,d,b,c,a,C,Workinpairs.Prepareanintroductiontoapresentation.Thenintroducethepresentationtoeachother.ChooseroleAorroleB,andusethenotestointroduceyourpresentation.Addanyinformationyouwish.,.,38,RoleATopicThelaunchofyourcompanysnewproductPlan1.Thebackgroundtothelaunch2.Thefeaturesofthenewproduct3.TheadvertisingandmarketingplansAimTogiveaclearideaofthesalespotentialoftheproduct,Skills,RoleBTopicYourcompanysnewe-mailsystemPlan1.Thebackground2.Whythecompanyneededtochangethesystem3.HowtouseitandtoreportfaultsAimTogiveaclearideaofhowthenewe-mailsystemimprovescommunicationinthecompany.,.,39,Goodmorning!MynameisandIwouldliketotalkaboutthelaunchofourcompanysnewproduct.Therearethreepartstomypresentation,Firstly,thebackgroundtothelaunch.Secondly,thefeaturesofthenewproduct.Finally,theadvertisingandmarketingplansoftheproduct.Bytheendofmypresentation,youwillhaveaclearideaofthesalespotentialoftheproduct.,Goodmorning,everyone.MynameisandIwouldliketotalkaboutourcompanysnewe-mailsystem.Therearethreepartstomypresentation.Firstly,thebackgroundofthenewsystem.Secondly,whythecompanyneededtochangethesystem.Finally,howtouseitandtoreportfaults.Bytheendofm