美宝莲公司及产品英文介绍PPT展示.ppt

MAYBELLINE,NEWYORK,Presentedby:,MaybeShesBornWithIt,MaybeItsMaybelline.美来自内心，美来自美宝莲。,Outline,BusinessIdeasandInfluence,theDescriptionofFinance,theHistoryofDevelopment,ProductsShow,theBriefStructureofCompany,theHistoryofDevelopment,19131915,1991,1995,1997,ThechemistWilliamsinventedMaybellinemascara(睫毛膏)in1913,andsetupthecompanyin1915inU.S.,Maybellineputforwardthewords“Maybeshesbornwithit.MaybeitsMaybelline”asaslogan.,MaybellinelandedinChinaandestablishedforthousandsofsalesoutlets.,Maybellinewonthetitle“TheChinesemarketbest-sellingbrands”whichisIssuedbytheNationalBureauofStatistics.,MaybellineNewYork,CoreFigures,CEO:盖保罗,TopManager：李婷,theBriefStructureofCompany,DirectorofSales&Marketing:汪康,HeadofSales:王国忠,R&DManager:留翠,ProductsShow1（NewProduct）,MaybellineNewYorkExtraCareLipstick（美宝莲纽约倍护润唇膏）,MaybeShesBornWithIt,MaybeItsMaybelline!,ProductsShow2(OtherMajorProducts),ABCD,A.Mascara(无境恒翘纤长睫毛膏)B.BlemishBalmCream(精纯矿物BB霜),C.FluidFoundation(精纯矿物自然亲肤粉底液)D.MakeupRemover(透净瞬柔卸妆液),ProductsShow3(ChineseCosmeticsMarket),AllkindsofproductsofMaybellineinChineseCosmeticsMarket!,theDescriptionofFinance,Duringallkindsofmake-upbrandsin2010,Maybellineattracttedthemostattention,Accountingfor10.48%,rankedthefirst.,Inthefirsthalfoftheyear2009,themake-upproductwhichreceivedthemostattentionfromnetizensistheFluidFoundation/cream,attentionfor28.01%,obviouslyhigherthananyotherproducts.SunScreenrankedthesecond,Eyelashcreams/fluidfinishedthird.Foundationproductsareseasonalsignificant,whetheritstoocoldornot,itllbeaffected.TheretrievalquantityhighestmonthsareFebruaryandSeptember.TheretrievalquantityofSunScreenishighinApril,thengraduallyintodecline.ThemovementsofMake-upremovingproductsarerelativelystable.WhiletheretrievalquantityofLipstick/LipColor/LipLinerispeakinOctober.,Thebestsellingproducts,Thiskindofmascara(美宝莲纽约瞬盈浓密睫毛膏防水型)hasbecometheworldtopsellingproductinrecentyears.,BusinessIdeasandInfluence,Toexpandmarketingchannel,BusinessIdeas,Toservepeoplewhopursuethefashion,theInfluenceonChina,Maybellinelaunchedtimelythenewestfashioncolor,withtheinternationaltrendsynchronization,givethelatest,thefastestfashioninformationtoChineseconsumers.,Withhighqualityandpopularprice,MaybellineisfavoredbymostChineseconsumersrapidly.MaybellinehasestablishedforthousandsofsalesoutletsinChinainrecentyears.,MaybellineletmoreChinesewomencombinetheirowncharacteristics,withmoreconfidenceandnobleposturetoshowtheOrientalfemalesuniqueinnerbeauty.,Withitsfamousbrandappeal,affinitivepriceandconvenientchannel,Maybellinecontinuesitsfastdevelo