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,INTEGRATEDDISTRIBUTIONSERVICESGROUP(IDS),THEASIADISTRIBUTIONLANDSCAPE,REDEFINING,1,CONTENT,2,ONE,IntroductionBackground:ThecomplexityoftheAsiadistributionlandscapeandtheriseoftheconsumermarketinAsiainspiredthecreationofIntegratedDistributionServicesGroup(IDS).,Keyfield:ThemissionofIDSwastoprovidebrandownersandretailerswithacustomizedend-to-endsupplychainmanagementsolution:frommanufacturingallthewaythroughtodeliveryoffinishedgoodstoretailstores.,3,TWO,LiteraturereviewInthiscase,wewillfocusontheanalysisofthefirst9yearsofIDSsbusinessstrategy,respectivelyfrom1999to2001,2002to2004,and2005to2007.Hereisthesimpleintroductionofthestrategy:(detailsbelow),A.1999-2001:OneofthefirstprioritiesforIDSwastobreakdowncountry-basedstructuresandreorganizeasaregionalcompanywiththreebusinessstreamsandkeysupportfunctionsacrossAsia.ByfarthemostimportantoutcomeofthischangewasestablishinglogisticsasaleadingcorebusinessoftheIDSGroup.(1)Reorganization(2)TechnologyInvestment,B.2002-2004:IDSdevelopedanewbusinessmodelbasedontheconceptofamenuofservices.(1)Logistics“ship,store,deliver”(2)Distribution(Salesitwastheageofwisdom,itwastheageoffoolishness.Itwastheepochofbelief,1,Distributionservicesgroupprovidecomprehensiveintegrateddistributionservice,thepracticalneedofserviceforeachcustomerandvalue-addedservices,includingproductdevelopment,production,coordinatewithsuppliersandproductsdevelopment,etc.Distributionservicesgroupisinaccordancewiththeneedofeachcustomer,inshort,toworkaccurately.,SIX,18,4,Experiences/lessonslearntinthecase,Foreignbrandproductstoenteranewmarket,notonlytohaveaneffectivewaytoenterthemarketandcanmeetthedemandofthemarketdistributionnetwork,butalsoneedamarketmanagementsystemcanmaintainandoptimizethemodernizationofbusinessinnewmarketsales.DistributionservicesgroupuseditsextensivedistributionnetworkinmainlandChinaandrichproductknowledgetoprovideaquickwaytoenteranewmarket,andcaninaveryshortperiodoftimewithinthescopeoftheproductintoawiderangeofdistribution.,5,SIX,Distributionservicesgroupprovidedavarietyofvalue-addedservicesintheprocessofproductdistribution,suchasthemanagementandthelogisticslinktoassistthemajorretailersincategorymanagementservices,canmakethesalesdistributionnetworkhavebettereffect.,19,SEVEN:Applicabilitytosimilarcompaniesinthesector,Todevelopthestrategy,anenterprisemustmeetthefollowingconditions:(1)Withtheexperienceofbusinessprocessmanagementandoutsourcing(2)Withglobalorregionalcoverageandtechnicalsupport,(3)Haveprofessionalintegratedsupplychainandprocesstechnology(4)Withemployeeshavedifferentprofessionalknowledge,especiallyhaveaprofoundunderstandingwiththetwoaspectsoforganizationinnovationandbusinessoperations,20,1,ThecomplexityoftheAsiadistributionlandscapeandtheriseoftheconsumermarketinAsiainspiredthecreationofIntegratedDistributionServicesGroup.DistributionservicesgroupplannedaseriesofstrategictolookforopportunitiesinAsia.,2,Inthefaceofchallengeandcompetition,theinformationsystemofDistributionservicesgroupnotonlycreatethecommunicationinterfacebetweensupplychainpartners,butalsoestablishtheInternetgoodstrackingsystembasedonnetwork.Distributionservicesgrouppaysattentiontomaintainlong-termrelationsofcooperationwithcustomers,andwillingtoputinthebesthumanresources,facilities,toolsandtechniquestoensurethatcustomersreceiveperfectlogisticsservice.,3,IDSwantedtobeabletodesigncomprehensiveglobalsupplychainsolutionsthatweretrulyend-to-end:fromthesourcingof
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