电子商务英语介绍ppt课件

E-Commerce,Gloria,1,Electroniccommerce,Definition“e-commerce”or“EC”buyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks,2,SomanyECwebsites,howmanywebsiteshaveyoueverbrowsed?,3,concluding,buyingandsellingproductsonlinedeveloping,marketing,selling,delivering,servicingandpayingforproductsandservices.,4,B2BB2CC2CO2O,5,B2B,Businesstobusinessisoneinwhichacompanydealswithanothercompanyforbusinessandexchangingofgoods,products,services.,BUSINESSTOBUSINESS,6,B2C,Businesstocustomerisonewherethecompanysellsitsgoodstothecustomerortradeswiththecustomers.Thisiselectronicretailingandcalledase-tailingincommon.,BUSINESSTOCUSTOMER,7,C2C,OnlineshoppingofCtoCisaformofelectroniccommercewhereaconsumerplacesbidandotherbuysit.Herethewebsitesactsanintermediateforthebusiness.ExampleforsuchsitesisTaobao.,CUSTOMERTOCUSTOMER,8,O2O,是指将线下的商务机会与互联网结合，让互联网成为线下交易的前台ConnectofflinebusinessopportunitywithInternet,lettheInternetbecomeaforegroundofofflinebusiness一种观点是，一家企业能兼备网上商城及线下实体店两者，并且网上商城与线下实体店全品类价格相同O2OisacompanybothhaveE-storeandphysicalstore也有另一种观点，o2o是b2c的一种特殊形式o2oisaspecialformofb2c,9,ImpactofE-Commerce,Forthebusiness：itisprovideseasierwaytomarketaparticularproductatlowcostandalsotheproducteasilyreachestheglobalmarket.Fortheconsumers：theycanbuyproductsfromhome,sonotediousworkinbuyingandtheycantradeanytime.E-commercethusisagreaterbenefitprovidedithasultimatesecurity.,10,希望我们不仅仅将对电子商务的认识局限于