国际商务英语lesson-two-incoe-level-and-the-world-tradePPT课件

.,1,Lesson2IncomelevelandtheWorldMarket,.,2,warm-upquestions,1.IfyouareasellerofBenz,areyouwillingtosellyourproductstobeggars?HowaboutsellthemtograduatesofMBA?,2.Canyouexplainyouranswer?,.,3,Incomelevelpurchasingpower,NationalincomeIncomegeneratedfromtheproductsNationalproductValueoftheproductsthemselves,.,4,potential:theinherentabilityorcapacityforgrowth,development,orcomingintobeing.潜力，潜能成长、发展或形成的内在能力或才能clue:somethingthatservestoguideordirectinthesolutionofaproblemormystery.线索助于引导或指示解决问题或迷惑的某物sumtotal:总数,总计turnout:toproduce,asbyamanufacturingprocess;make:生产,产出,.,5,assess:todeterminethevalue,significance,orextentof;appraise.评价,评估dividend：ashareofasurplus;abonus.红利；盈余distort:togiveafalseormisleadingaccountof;misrepresent.曲解，歪曲，误传给出假象或使人迷惑的原因；误传,.,6,compriseVScompose,Thetraditionalrulestatesthatthewholecomprisestheparts;thepartscomposethewhole.,Eg:联邦包括50个州。,TheUnioncomprises(consistof)50states.,Fiftystatescompose(orconstituteormakeup)theUnion.,.,7,staple:adj.1)principal;main:主要的基本的；主要的：,Eg:谈论的主要话题,astapletopicofconversation.,2)roducedorstockedinlargequantitiestomeetsteadydemand:经常需要的大量生产或贮存以满足稳定的需求的：,Eg:小麦是大量生产的粮食作物,Wheatisastaplecrop.,.,8,bearsth.inmind:将记在心中，关注，挂念spur：v.tr.toinciteorstimulate:刺激，鞭策：tradesurplus：贸易顺差,贸易盈余,出超complementary:supplyingmutualneedsoroffsettingmutuallacks.互补的互相满足对方需求或补足缺陷,.,9,sufficev.1)intr.tomeetpresentneedsorrequirements;besufficient:满足满足目前的需要或需求；充足：2)Tobeequaltoaspecifiedtask;becapable:有能力胜任满足某项特定任务所需的条件；有能力：,Eg:没有言语能够表达我的悲伤,Nowordswillsufficetoconveymygrief.,proximity:n.thestate,quality,sense,orfactofbeingnearornext;closeness:接近，邻近临近或相临的状态、性质、感觉或事实；接近：,.,10,Indicatorsofnationalincome,GNP:marketvalueofgoodsandservicesproducedbythepropertyandlaborownedbytheresidentsofaneconomyGDP:marketvalueofgoodsandservicesproducedwithinthegeographicareaofaneconomyDifferenceNationalwhoDomesticwhereGNPGDP:exportofinvestmentislargerGDPGNP:importofinvestmentislarger,.,11,totalGDPvspercapitaGDP,totalGDP1.indicates：overallsizeofaneconomy2.importance:marketassessmentfordurableequipmentorbulkgoods,percapitaGDPreveals:averageincomelevelofconsumersimportance:marketingconsumerdurables,.,12,3categoriesofcountriesbyannualPercapitaincome,high-income=$9,386MostmembersofOECD(originatedinEurope,nowwith30members,researchonworldeconomicsituations)NorthAmerica:U.S.,Canada,Europe:Britain,France(Headquarters),Germany,Italy,Benelux,Switzerland,Sweden,Denmark,Ireland,Iceland,Spain,PortugalAsia:Japan,KoreaOceania:Australia,NewZealandRichoilproducingcountriesoftheMiddleEastSmall-industrializedcountriesorregions,.,13,.,14,.,15,.,16,.,17,.,18,2.$765middle-income$9,386MostEastEuropeancountries:Poland,Romania,Bulgaria,SlovakiaMostmembersofCommonwealthofIndependentStatesRussia,WhiteRussia,Ukraine,Kazakhstan6OECDmembersSomeLatinAmericancountriesSomecomparativelydevelopedAsiancountriesSouthAfrica,oil-producingLibya,Nigeria,Algeria,.,19,.,20,3.low-income=importofrawmaterialsThelargestcreditorcountryintheworldQuad=Triad+Canada,.,25,Summary,RelationbetweenincomelevelandpotentialofamarketIncomelevelpurchasingpowerpotentialofmarketMeaningsofGDP(overallsize),percapitaGDP(averageleve