when technology isn't technology

Communicating with the Tech Savvy Student of the New Academy,Joe HabrakenUniversity of New EnglandBiddeford, Maine,Net Generation,Born around the time that the PC was introduced20 percent began using computers between the ages of 5 and 8Virtually all Net Gen students were using computers by the time they were 16 to 18 years of age,It Isnt Technology for the Net Gens,Information technology communication tools arent considered technology by Net Gens; this younger generation views computers to be technology no more than their parents would the telephone (Farmer, 2005).,How We Got Started:,Exploring options for integrating technology and new media into the business curriculumStudent PowerPoint projects were already being assigned in Business Communications, Intro to Business Computer Applications and Leadership.Introduction to Web Design course provided an opportunity to explore how students used the Net and also look at their understanding of the Web as a marketing and information delivery platform.,Things We Already Had:,Business Department has a dedicated computer lab.A Computer and Information Technology minor already offered by the Business DepartmentDiscretionary funds from CAS Dean for new technology integration into curriculum.,Business DepartmentComputer Laboratory,The Next Step: Curriculum Design Questions,How do students relate to communication technologies?Can “typical” student response platforms (such as papers and presentations) be replaced by new media projects?Is technology integration into existing courses possible or must “special” courses be developed?,First Steps:,New Courses Designed :Introduction to Digital Video and AudioFundamentals of MediaWriting for Digital and New MediaExisting Courses Ramped Up with New Technology (video and audio):Introduction to Computer ApplicationsIntroduction to Web Design,Recent Additions to Lab,Radio Broadcast EquipmentProduction Workstation and Real Producer SoftwareReal Helix Server Software and Server ComputerDedicated Video Editing WorkstationIncreased RAM on Lab Computers,Dedicated Computer for Video Editing,Digital Audio Recording and Streaming,Hardware and Software,Panasonic Digital Video CameraLavaliere microphoneFirewire adapter for PC (IEEE 1394 adapter)Additional RAM for PCDigital Editing SoftwareWindows Movie MakerPinnacle Studio 9Adobe Premiere ProCakewalk Home Studio (Audio)Camtasia Studio (Screen Capture),Does inexpensive technology work?,Consumer camera provides adequate videoSimpler the editing software the betterWindows Movie Maker or Pinnacle 9 Studio sufficient for editing of screen capture video and camera video.Best format for delivery on PC network is Windows Media formatFiles can also be streamed as Real Player filesMP3 files easily created using Home Studio and other open source audio recorders/editors.,Communication from the Faculty Side,Video Review SessionsPodcastsIM as alternative to traditional Office HoursClass BlogsOnline Classes (via IM or other platform),Communication from the Student Side,IMBlogsVBlogsPersonal WebsitesOnline Discussions,Offering New Media Specific Courses,Existing Communication Departments can add new courses related to new media technologyBusiness Departments can update marketing and business communication classes to embrace new media technologyPartnerships can be created between departments offering media courses and more “traditional” departmentsNew Minors can be createdNew Majors