《星巴克产品供应链》PPT课件

Starbuckssupplychain,Marketing081members,李明涵200896324508刘超齐200896324103李玥娴200896324107徐小明200896324132盖颂200896324134张长春200896324141纪宇飞200790024118,Contents,TheintroductionofStarbucksStarbucksmarketpositioningstrategySupplyChainManagementSupplychainsystemofStarbucksAdvantagesofsupplychain,TheintroductionofStarbucks,In1971,starbuckswasborninSeattleciviliantraditionalmarketIn1996,intotheglobal32markets,dailyincreased3-4shopsIn1998,TongyiStarbucksformallyestablishedbyUnitedStatesStarbucksCoffeeInternationalcompanyandTongyicompanyNow,starbuckshasspreadtomanypartsoftheworld,providesthehighqualitycoffeeandservice.,Thebrand,Now,StarbuckshasbecometheUnitedStates,andaroundtheworldfamousbrand.thesecretofsuccessisconstancyofbrandstrategy,accuratepositioninganduniquequalities.,Starbucksmarketstrategy,Onlyafewyearstime,StarbucksinChinahasbecomeafashionablepronoun.Itslogoisnotjustacupofcoffee,butabrandandaculture.,SupplyChainManagement,Thecompanyenterprisesmustadoptthetypeofmanagementmode,manycompaniesrelyonit.Theintegrationofthesupplychainimprovedabilitytoresponsemarketchanges,reducecostElectronicenterpriserepresentnotjustopportunities,butalsoabigchallenges,ThesupplychainofStarbuck,Threechannels,Starbuckssupplychainneedtosupportthreechannels:SpecialchannelDirectchannelRetailchannel,Specialchannelisairlinesandotherretailservice;Directchannelhandlemail-orderbusiness;Retailchannelisworkforownshopsandjointventureshopsservices.,Starbucksconsultingtechnologyapplication,BarcodeThesalesmanagementsystemElectronicDataInterchangeRapidresponsesystem,Barcode,Useagroupofparallellinessymbolinsteadofeachcommoditycode,readingbythemachinewithscanningfunction,makethedecodedcommoditysaleandincomingmaterialinputthecomputer,thenusethecomputertocalculationsandapplication.,Salesmanagementsystem,Starbucksrelyonposmachinestoprovidedata,starbuckshasfixedreportformat,eachbranchreportthesedatathroughemail,makeaorderaboutonceaweek,withprofessionallogisticscompanyresponsiblefordistribution.,ElectronicDataInterchange,Basedonthecomputertocomputermanner,automatictransmissionandprocessingmaterialwithouthumanintervention.Inthiscircumstances,retailerscantransmissionmaterialconvenient,likepurchaseorders,invoices,returnsingle,inventoryetc.,Rapidresponsesystem,Isahighefficientinventorymanagementsystem,thedesignpurposeistoreduceleadtimeontheretailrestockingorganization,reduceinventoriesinvestment,improvetheservicelevel,reducethecostsoftransportation.,Advantagesofsupplychain,Fullygraspthesalesandinventorystatusofbusinesspointtoprovideestimateexactly,reduceinventorycostEstimatetheamountofdemands,reducethenumberofemergencyorder,CalculatebycomputermakeworkefficiencyandreduceerrorsbyhumanThewholesupplychainwithahightransparency,makegooduseoftheresources,improveefficiency.,Keepintouchcloselywiththesuppliers,makesup