新视野大学英语3 unit7 课件.ppt

,Unit7SectionA,BillGates,AIRFORCEUNIVERSITYOFENGINEERINGFOREIGNLANGUAGETEACHINGANDRESEARCHPRESS,Contents,Lead-in,Pre-reading,TextStudy,Summary,Writing,Lead-in,Lead-in,Thetopictodayisafamousbusinessmanintheworld,BillGates.Beforewelearnthedetailsofthepassage,letsgetfamiliarwiththebackgroundtothebirthofthispassage:,ModeI,ModeII,ModeIII,ModeIV,随笔,Asalegendintheworldofbusiness,BillGateshasalwaysbeenabigappealtothosewhohavedreamstorealize.Intheireyes,whathehasdoneisavividembodimentofwhateveronedreamsof.But,Theformerchairmanof2)Theworldwideleaderin3)Hediscoveredhisinterestinattheageof13.4)Inhisjunioryear,heleftHarvardUniversity,soasto,Tips,InteractiveModeI,1.Howmuchdoyouknowabouthim?,Tips,ModeII,ModeIII,ModeIV,随笔,ModeI,ForMore,5)Guidedbyabeliefthat,hebegandeveloping6)AccordingtoForbesmagazine,hehasbeen,Ascanbeseenfromtheabove,BillGateshasachievedgreatsuccessinhiscareer.Buteverycoinhastwosides,towhichGateslifeisnoexception.Nowletslistentoashortpassagetoseewhatoncehappenedtohim;andthenproceedwithourlead-in.,InteractiveModeII,ModeII,ModeIV,随笔,ModeI,KeyWords:thecaseagainstMicrosoft,accusingthesoftwaregiantofunfairbusinesspracticeskeepingafirmgripontheworldsoperatingsystemmarkettosqueezeoutthecompetitioninother.tobundleanddistributeitssoftwarewithitsoperatingsystemsdeservesequalaccesstoMicrosoftsoperatingsystemsthesoftwareofothercompanies,Tips,Tips,ModeIII,Asissaidabove,nosuccesscomeseasy,whichalsoholdstrueforGatesroadtotopachievement.Thepassagewehaveheardcanjustifythat.Mynextquestionis:,InteractiveModeII,ModeII,随笔,ModeI,Tips,2.WhatchallengesdidBillGatesmeet?Andwhatdoyouthinkofthat?,Tips,ThefederalgovernmentclaimedthatThiscasestartedwhenAlthoughMicrosoftbelieveditslogical,itscompetitorsthoughtthatAsfarasthecaseisconcerned,Ithinkthat,ModeIII,ModeIV,InteractiveModeIII,ModeII,随笔,ModeI,Tips,3.WhatcontributestoBillGateshugesuccess?,Tips,ModeIII,ModeIV,Despitethechallenges,themarkBillGatesleavesonthemindsofpublicisanidolofwisdomandachievement.Whatappealsmosttothepublic,ineffect,iswhathissuccesscanbeattributedto.Somynextquestionis:,1)Hiskeeninsightsinto2)Histotalcommitmentto3)Hisgreatskillsinmanaging4)Hiscompetitiveabilityin,InteractiveModeIV,ModeII,随笔,ModeI,4.WhatdoestheauthorwanttotellusaboutBillGates?,(Letsanswerthisquestionafterwereadthepassage),ModeIII,ModeIV,Forconclusion,随笔,TheBirthoftheText,Pre-reading,BackgroundInformation,WatchandDiscuss,NewWords,BackgroundInformation,视频讨论,生词学习,随笔,Microsoft:(A)MicrosoftisacompanyfoundedbyBillGatestogetherwithhischildhoodfriendPaulAllenin1975.Inthelate1970sanumberofindividualsandcompaniesweremakinganddistributinghomecomputers.Nobodycanhonestlysaythattheypredictedbackthenjusthowpervasivehomecomputerswouldbecome.IBMnoticedthisphenomenon,BackgroundInformation,视频讨论,生词学习,随笔,Microsoft:(B)andsawitasawayofimpressinguponsmallbusinessjusthowplaingoodIBMmachinesare.IBMdidadealwithMicrosoft,asmallcompanythen,toproducetheoperatingsystemfortheirPC.LikemanyothercompanieswhowereunabletopredictthehugegrowthofthePCmarket,IBMdidntpaytoomuchattentiontothedetailsofthedeal.IBMcoulddistribute,BackgroundInformation,视频讨论,生词学习,随笔,Microsoft:(C)DOSwiththeirPCs,payingMicrosoftaroyaltyforeverycopysold.Microsoft,however,couldalsosellDOSindependentlyofIBM.ThedealwithIBMforthedistributionofDOSwasprobablythesmartestthingMicrosofthaseverdone.ItwasthefirstofMicrosoftsmanysuccesses.,BackgroundInformation,视频讨论,生词学习,随笔,PaulAllen:,AtLakesideSchool,PaulAllen(14yearsold)andfriendBillGates(12yearsold)becameearlycomputerenthusiasts.AllenwentontoattendWashingtonStateUniversity,thoughhedroppedoutaftertwoyearstopursuehisandGatesdreamofwritingsoftwarecommerciallyforthenew“personalcomputers”.,BackgroundInformation,视频讨论,生词学习,随笔,TheMITSAltairmicrocomputerwasthefirstpersonalcomputeravailableandsoldincommercialquantities.MITSoriginallystoodforMicroInstrumentationandTelemetrySystems(微仪表和自动系统公司)butthisnamewasalmostneverusedafter1975.Later,MITSbecameasubsidiaryofPertecComputerCorp.,MITSAltair:,BackgroundInformation,视频讨论,生词学习,随笔,Apple:(A)AppleisacomputercompanystartedonApril1,1976.StevenWozniak,ahighschooldrop-outwho,workedforHewlett-Packard,dabbledincomputer-designandcreatedwhatwouldbecometheAppleI.Hishighschoolbuddy,BackgroundInformation,视频讨论,生词学习,随笔,Apple:(B)StevenJobs,alsoadrop-out,workedforAtariandconvincedhimthatthetwoshouldformacompanytomarketthenewcomputer,whicheventuallytookoffin1977withtheApple.,BackgroundInformation,视频讨论,生词学习,随笔,CommodoreBusinessMachines,Ltd.(柯摩多尔商务机器有限公司)wasfoundedin1954byJackTramielasatypewriterrepairshop.Aftersometimeinthetypewriter,addingmachine,andhand-heldcalculatormarkets,Commodorebecamefirstcompanytoannouncethatitwasproducingaconsumer-friendlyhomecomputer(thePET2001).,Commodore:(A),BackgroundInformation,视频讨论,生词学习,随笔,Commodore:(B)Beforetheyfiledbankruptcyin1994,Commodorehadalsomanagedtoproducetheworldsfirstmulti-mediacomputer(theAmiga),andwhatisstilltodaythebestsellingcomputermodelofalltime(theCommodore64).,BackgroundInformation,视频讨论,生词学习,随笔,TandyCorporation(坦迪公司),nowknownasRadioShack,isalargemanufacturerofelectronicsandcomputeraccessoriesandequipmentthatfirstenteredtheelectronicmarketwhenopeningitsfirstRadioShackin1921.,Tandy:(A),BackgroundInformation,视频讨论,生词学习,随笔,Tandy:(B)TodayseveralthousandRadioShacksarethroughouttheUnitedStatesaswellasothercomputerstoressuchasComputerCity.Tandyatthistimenolongermanufacturescomputersbutisstillalargecontributorinthecomputerindustryandelectronicindustry.,BackgroundInformation,视频讨论,生词学习,随笔,IBMisthebestknownAmericancomputermanufacturer,foundedbyThomasJ.Watsonknownas“BigBlue”afterthecolorofitslogo.IBMstandsforInternationalBusinessMachines(国际商用机器公司),thelargestcomputercompanyintheworldtoday.Itmakeseverythingfrommainframestopersonalcomputers(PCs)andhasbeenimmenselysuccessfulinsellingthem,chieflytobusiness.,IBM:,BackgroundInformation,视频讨论,生词学习,随笔,DreamWorksSKG:(A)StevenSpielberg,JeffreyKatzenbergandDavidGeffenlaunchedDreamWorksSKG(initialsofitsfounders)inOctober1994.Theirvisionwastocreateanartist-friendlystudiotodevelop,produceanddistributesuperiorfilmandmusicentertainmentthatwouldinspireand,BackgroundInformation,视频讨论,生词学习,随笔,DreamWorksSKG:(B)delightaudiencesworldwide.DreamWorksSKGisnowaleadingproduceroflive-actionmotionpictures,animatedfeaturefilms,network,andcabletelevisionprogramming,homevideoandDVDentertainmentandconsumerproducts.,WatchandDiscuss,Directions:Watchthevideoandthendiscussthetopicsasfollows:,Videowatching,2.Fromhislife,whatconclusioncanwedrawastotherelationshipbetweencollegedegreeandsuccess?,1.FromBillGatesdropoutofHarvard,canwetellthatcollegeeducationmeansnothingtoonessuccess?,Key,Key,背景知识,生词学习,随笔,背景知识,生词学习,随笔,NewWords,背景知识,视频讨论,随笔,conservation:n.Thegovernmenthopesthatthepublicwillrealizetheimportanceofunderwaterconservation.政府希望公众意识到节约地下水非常重要。Theirmainconcerniswildlifeconservation.他们关心的主要是野生动物保护。,NewWords,背景知识,视频讨论,随笔,maximum:a.thelargestinamountornumberTheyhopetogetthemaximumprofit.他们希望得到最大利润。n.Thebuscancarryamaximumof60people.这辆公交车最多可载60人。,WhenIaskyouaquestion,Iexpecta_answer.A.punctualB.promptC.rapidD.fastAnswer:B,NewWords,背景知识,视频讨论,随笔,Johnisayoungminerofheavy_.A.frameB.structureC.shelfD.carcassAnswer:A,The_ofspeechcontestismadeupoffourprofessorsandafamousbroadcaster.A.committeeB.boardC.panelD.leadershipAnswer:C,Theymarchedin_totheCapitolBuilding.A.rankB.processC.processingD.processionAnswer:D,NewWords,背景知识,视频讨论,随笔,Youneedtounderstandhowoffice_influencetheworkingenvironment.A.politicsB.policyC.politicD.politicalAnswer:A,Hehasnever_hisaddictiontosmoking.A.conquerorB.conquestC.conquersD.conqueredAnswer:D,NewWords,背景知识,视频讨论,随笔,1.提供;配送2.分发;分配,(网上)冲浪/冲浪,迅速发展/C蘑菇,大致上;大约,出口/U出口;输出,捆扎,捆绑/C捆;束,C系列,U1.(计算机的)硬件2.金属器具,C砖,C有预见的人/有预见性的,surf,mushroom,ad.,roughly,vt./n.,export,vt./n.,bundle,n.,series,distribute,n.,hardware,n.,brick,n./a.,visionary,vi./n.,v./vi.,vt.,A_ofmeetingswithpoliticalleadersfinallysolvetheenvironmentalproblem.A.seriesB.seriousC.severeD.serialAnswer:A,Thebody_wasteproductsfromthetissues.A.importsB.exportsC.exitsD.goesoutAnswer:B,Themediatrainingindustryhas_overthepastdecade.A.cameB.emergencyC.mushroomedD.comeAnswer:C,Sometypesofplantsarewidely_.A.decentralizedB.distributedC.thrownD.distractedAnswer:B,NewWords,背景知识,视频讨论,随笔,从事;致力于,匆匆作出;草草做完,为了起见,谈到;关于,全力以赴,投入(时间或精力)做某事,源于;来自,无疑地,C销售者;分销商,workon,batout,intheinterest(s)of,onthesubjectof,inhighgear,putin,stemfrom,without(a)doubt,distributor,n.,byname,以名字;指名道姓地,NewWords,背景知识,视频讨论,随笔,NewWords,背景知识,视频讨论,随笔,TextStudy,Topic-centeredAnalysisofText,Howdoestheauthororganizethetext?,Thispassageisathird-personnarrativeabouttherichestbusinessmanintheworldBillGates.Thewholepassageisorganizedaccordingto“GeneralintroductionDetailedillustrationsConclusion”pattern.Sincethekeyideaisillustratedfromtwoperspectives,thepassagenaturallyfallsintofourpartsasshownintheblockdiagrambelow:,课文阅读,随笔,课文缩写,结构分析,Topic-centeredAnalysisofText,课文阅读,随笔,课文缩写,MainIdea?,WritingTechnique(W.T.)?,结构分析,“WhenIwas19,IcaughtsightofthefutureandbasedmycareeronwhatIsaw.Iturnedouttohavebeenright.”BillGates,BillGates,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.1aHesthemostfamousbusinessmanandtherichestmanintheworldworthanestimated$40billionin1997.Withoutadoubt,BillGatesbelongsinthesameclassasThomasEdison,AlexanderGrahamBell,andothergreatmindswhochangedtheworld.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,句型,Para.1bTheself-described“hacker”hasdominatedthepersonalcomputingrevolutionandmodernizedthewholeworldintheprocess.Indeed,hisclassificationintoanyotherrankthanthiswouldseriouslyunderstatehisimpactontheworld.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.2aGatessuccessstemsfromhispersonality:anunbelievableandattimesfrighteningblendofhigh-voltagebrilliance,driveandcompetitiveness.WhenthechairmanandCEOwalksthroughthecorridorsofMicrosoft,itislikeaswitchbeingturnedon;everythingandeveryonearoundhimischargedwith10,000voltsofelectricity.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,句型,Para.2bGatessetstheexampleandMicrosoftemployeesfollow.Theschedulehekeepsisonehintastowhatheexpectsfromhisemployees.Itsnotunusualforthe“dean”ofthe“Microsoftcampus”toputin16-hourdays.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,句型,Para.3aIndeed,iftheresonethingthatdistinguishestheGatesstyle,itishistimemanagementskills.Conservationoftime,energy,andfocusarehishallmarks.Hemovesbetweenplayingtheroleofinternationalspokesmanfortheageoftechnologyandplanningbusinessstrategybackatheadquarters,gettingthemaximumamountofworkpossibleoutofeveryminute.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,句型,Para.3bAlwayspunctualandalwaysinhighgear,hetypicallyleavesonlythetiniestcracksinthedayforeating,talkingtofriendsorrecreation.ThejokearoundMicrosoftisthathisreceptionististhehardestworkingpersonintheworld.Infact,hehasseveralreceptionists.Heprobablyneedsonejusttoarrangehistravelplansandvisastoforeigncountries.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.4Onthesubjectoftravel,hehasbecomeknownforsavingmoneyandtimeaswell.Onbusinesstrips,hefliescommercialwheneverpossibleandintheinterestoftime,henevercheckshisbaggage.Hishostsalsofindtheysavemoneywhenheisintown.Thereisnotimeinhisschedulefortourismofanykind,noexcursionsorsightseeingtripsareonhisagenda.Itsjustwork,work,work.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,句型,Para.5Anothertraitthatmakeshimsounusualishisincredible“multitasking”ability.Athisdesk,heworksontwocomputers,onewithmultipleframesthatsequencedatastreaminginfromtheInternet,andtheotherhandlingthehundredsofe-mailmessagesandlettershereceives.Hemayevenreviewdatawhileconductingameetingusingavideophone.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.6aGatesrunshiscompanymainlythroughthreemethods:Hebatsoutahundredormoree-mailmessagesaday(andnight);hemeetseverymonthorsowithhistopmanagementpanelofexpertsandadvisers;andmostimportantly,heholdstwoorthreesmallreviewmeetingsadaywithaprocessionofteamsworkingonthecompanysvariousproducts.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,句型,Para.6bHedoesntaddressanyonebynameorhandouttoomuchpraise,buthedoesgoroundthetableclockwiseandlistenscarefullytoeveryonewhohasanidea.Whenheisunclearaboutsomething,hequizzesandchallengeshisstaff.“Educatemeonthat,”hemightsay,lookingtomakeclearavaguestatement.Everydecisionhemakesisbasedonhisknowledgeofitsmerits.Hedoesntneedtorelyonpersonalpolitics.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.7aWhenBillGateswasinthesixthgrade,hisparentssenthimtoseeapsychologist.Afterayearofsessionsandtests,thepsychologistreachedhisconclusion.“Youregoingtolose,”hetoldGatesmotherMary.“Youhadbetterjustadjusttoitbecausetheresnousetryingtobeathim.”,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.7bInthe22yearssincehedroppedoutofHarvardtoconquertheworldofcomputeroperatingsystemsandapplicationsoftware,hehasbeendeadlyforcompetitorstryingtoclawtheirwayintothemarket.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.8Inearly1975,attheageof19,whileatHarvardUniversity,heandPaulAllenwroteaninterpreterfortheprogramminglanguageusedbyMITSAltair,thefirstcommerciallyavailablepersonalcomputer.ItwastheirintenserelationshipGatestheworkaholiccodewriterandcompetitor,AllenthedreamyvisionarythatlaidthefirstbrickinthefoundationofMicrosoft.,Para.9In1976,GatesbeganlicensingMicrosoftssoftwareproductsdirectlytocomputermanufacturers,whichdramaticallyincreasedMicrosoftsprofits.AlthoughMITSsoonfolded,Microsofthadalreadyattractednewcustomersincluding,atthetime,smallhardwarefirmslikeApple,CommodoreandTandy.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.10aIn1980,IBMinvitedMicrosofttowriteaseriesofprogramminglanguagesforitsnewpersonalcomputer,theIBMPC.GatesofferedthatMicrosoftcouldalsoproducetheoperatingsystems(MS-DOS).TheIBMPCandMS-DOSwerebundledtogetherandannouncedtothepublicinAugust1981.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.10bThroughoutthe1980sMicrosoftmovedsteadilyupwardandbythe1990sMS-DOShadbeenexportedaroundtheworldandhadbecomethedominantsoftwareplatform.By1995,roughly85percentoftheworldspersonalcomputerswereusingaMicrosoftoperatingsystem.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.11TodaytheMicrosoftcampusisa“home”fornewideasandproductsthatcurrentlynumberover200.Ithasmushroomedtonearly18,000employeesand$6billioninprofits.By1992,atleast3,400ofMicrosoftsemployeeshadbecomemillionairesfromtheirstocks.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.12aGateshopestostillberunningMicrosoftforanother10years,hesays,andthenpromisestofocusintenselyonhisfamilyandgivinghismoneyaway,butthatwontbethelastyouhearofhim.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,Para.12bAlmosteveryoneinthedevelopedworldhasusedorisusingaproductthatheownsapieceof,fromsurfingwebsitesonMicrosoftExplorertowatchingmoviesbroughttousbythedistributorDreamWorksSKG.Onecanonlywonderwhathewilldointhenearfuture.,课文阅读,随笔,课文缩写,结构分析,TextAnalyzingandReading,AbridgementofText,Nowthatwebecomemorefamiliarwiththeorganizationofthetext,asshownintheblockdiagram,whatcanwederivefromthetextinordertoabridgeitintoathree-paragraphessay?,课文阅读,随笔,课文缩写,结构分析,AbridgementofText,BillGates,Para.1BillGatesisthemostfamousandtherichestmanintheworld.Withoutadoubt,heisoneofthegreatestmindstoeverchangetheworld.Hehasdominatedthepersonalcomputingrevolutionandmodernizedthewholeworld.Para.2Gatessuccessstemsfromhisuniquetraits.First,hispersonalityisanunbelievableandfrighteningblendofhigh-voltagebrilliance,driveandcompetitiveness.Then,histime,课文阅读,随笔,课文缩写,结构分析,AbridgementofText,managementskillsdistinguishtheGatesstyle.Hemovesbetweendifferentresponsibilitiesgettingalotdone.Onthesubjectoftravel,Gatesisalsoknownforsavingmoneyandtime.Anothertraitthatmakeshimsounusualishisincredible“multitasking”ability.Andmostofall,Gatesrunshiscompanyefficientlythroughthreemethods:battingoute-mailmessages,meetinghistopmanagementpanel,andholdingtwoorthreesmallreviewmeetingsaday.Everydecisionhemakesisbasedonhisknowledgeofthemerits.,课文阅读,随笔,课文缩写,结构分析,AbridgementofText,Para.3Hisepisodesoflifealsooutlinehissteadypathtosuccess.WhenBillGateswasinthesixthgrade,apsychologistadvisedhismothertoadjusttohisuniquepersonality.Attheageof19,whileatHarvardUniversity,heandPaulAllenwroteaninterpreterfortheprogramminglanguage,whichlaidthefirstbrickinthefoundationofMicrosoft.In1976,GatesbeganlicensingMicrosoftssoftwareproductsdirectlytocomputermanufacturers,whichdramatically,课文阅读,随笔,课文缩写,结构分析,AbridgementofText,increasedMicrosoftsprofits.In1980s,BillGateshadMS-DOSbundledtogetherwiththeIBMPCandexporteditaroundtheworld.TodaytheMicrosoft“campus”isahomefornewideasandproductsthatcurrentlynumberover200.Para.4GateshopestoberunningMicrosoftforanother10yearsandthenhepromisestofocusonhisfamilyandgivinghismoneyaway.Butonecanonlywonderwhathewilldointhenearfuture.,课文阅读,随笔,课文缩写,结构分析,Summary,EnglishEquivalentsofChinese,CreativeApplicationofTypicalExpressions,FurtherApplicationofTypicalPatterns,Summary,句型应用,短语活用,随笔,EnglishEquivalentsofChinese,toturnouttohavebeenright,tobelonginthesameclass,tounderstatehisimpactontheworld,tobechargedwithelectricity,tosettheexample,toplaytheroleof,toleavethecracksinthedayfor,toaddressanyonebyname,tohandouttoomuchpraise,tomakeclearavaguestatement,句型应用,短语活用,随笔,EnglishEquivalentsofChinese,torelyonpersonalpolitics,toreachonesconclusion,Theresnousedoingsth.,toconquertheworldof,tobedeadlyforcompetitors,tobebundledtogetherwith,tomovesteadilyupward,tobea“home”fornewideas,topromisetodosth.,tofocusintenselyon,CreativeApplicationofTypicalExpressions,tocatchsightof,tostemfrom,toputin,toclawonesway,tolaybricksinthefoundationof,句型应用,短语互译,随笔,keepsb.insight/disappearfromonessight,Keepthechildinsight.Dontletherdisappearfromyoursight.,看不到，忽略:进入视线:从视线内消失:看住某人/物，监视:,tolosesightoftocomeintosighttodisappearfromsighttokeepsb./sth.insight,看住孩子，不要让她从你的视线内消失。,知识链接,活学活用,意群提示,Back,CreativeApplicationofTypicalExpressions,句型应用,短语互译,随笔,来自:源于，始自:源自，源于:,theartofmakingpaper/ancientcivilizationperiod,TheartofmakingpaperoriginatedfromtheancientcivilizationperiodofChina.,tocomefromtoorigin