媒体在青年技能培训中的作用

媒体在青年技能培训中的作用 The youth skill training has been one of the focuses of the international community for a long time. In recent years, structural reform, technical progress and pressure of globalization have greatly impacted on the world economy and hindered youth employment so that the youth employment problem has become extremely prominent in the whole world. Therefore, it is very important to improve youth skills and tackle competitive working pressure through efficient trainings. With the support of International Ecological Safety Collaborative Organization and UN-HABITAT, I founded the bilingual magazine of UN Initiative and Technology for the Youth in September 2010, targeting at the problems of the youth in order to provide the youth, women and children with an interaction platform. They can learn the current problems and the ways and methods of skills training to improve themselves. The magazine has gained widespread recognition and praise from the international society since its publication. With this case, I want to share with you the idea that the mass media plays a significant role in the process of skills training for youth. 青年技能培训是国际社会长期以来最为关注的焦点问题之一。近年来，由于各国结构调整、技术进步、全球化压力，不仅对世界经济造成重大影响，而且严重阻碍了青年就业步伐，导致全球范围内青年失业问题日益突出。如何通过行之有效的培训途径，提高青年自身的修养和技能，应对多元化的工作和竞争压力变得由为重要。 为了使处于就业迷茫中的广大青年提供一个交流互动的平台，2010年9月，在联合国人类住区规划署与国际生态安全合作组织的支持下，我创办了中英双语杂志联合国青年技术培训，针对青年、妇女、儿童中存在的问题，使青年朋友们不仅能从中读到针砭时弊的解析，也能了解到诸多提高自身技能修养的培训方式与方法，这本杂志出版后受到了国际社会的广泛认可和好评。通过这个案例，我想要与各位朋友分享的话题是大众媒体在青年技术培训过程中所承载的重要推动与传播功能。 Since the emergence of mass media, it has had the function of information communication. As an information exchange platform, it has become more distinct with the rise of network and new media. Along with the rapid development of network, a lot of information has greatly enriched peoples horizons. Internet is favored by most young people with the advantages of fast speed, massive information and novel patterns. As a result, a large number of information and all kinds of knowledge on new skills quickly burst into the youths eyes. They can freely choose the ways to improve themselves according to personal interests as well as the employment requirement. Meanwhile, direct communication also helps the communication between youth and the government for the government to have direct access to information and implement relevant policies and regulations. This is called function acquisition. In addition, mass media has also set up a communication platform. Especially the interaction of new media greatly enhances personal subjectivity, liberates peoples creativity, and provides a broader space for the generation of new knowledge or information. Each of the participants, i.e., publishers, communicators and consumers, has equal and mutual control of the content. New media changes the traditional medias one-way model of “point to surface” to the communication of point to point. So in the new media era, in terms of information dissemination, the traditional recipients change from simple unidirectional recipients of knowledge into the creators of knowledge and information. Therefore, we-media represented by blogs, and podcast appears. All young people can be the disseminators of information, as well as the recipients of information. We-media has changed the traditional mass medias mindset that I say and you listen, make possible the online BBS where the recipients can “control information and be interactive, and enable young people to share and communicate in real-time interaction, which greatly enhances the participation of youth in training activities. The above two points are the purpose for which I lead my team to develop the new media p