商务英语函电完整肖银娣(精)ppt课件

Unit1BusinessLetters,LearningObjectives,Afterstudyingthelesson,youshouldbeabletoKnowprinciplesofbusiness-letterwritingKnowpartsofabusinessletterLearnthestylesofabusinessletterLearnsomegeneraltipsofwritingabusinessletterbystudyingsampleletters,I.Lead-inActivityQs:Doyouoftenwritelettersore-mails?Whodoyouwriteto?Doyouthinkitstillnecessaryforustowriteletterstoothersinaninformationage?Askstudentstodiscusswiththeirpartnersandthenairtheirviewfreely.,II.BusinessLetter-Writing,2.1IntroductiontoBusinessLetter-WritingQ:Whatdoyouthinkistheimportanceofbusinessletter-writing?KeyTerms:InternationaltradeBusinesscorrespondenceBusinessnegotiationImportance:Businesslettersareofcrucialimportanceintheconductofbusinessactivities.Theyplayanessentialroleinacompanyscorrespondencewiththeoutsideworld.,2.2PrinciplesofBusinessLetter-Writing,7“C”sCourtesy礼貌Consideration体谅Completeness完整Clarity清晰Conciseness简洁Concreteness具体Correctness正确,2.3PartsofaBusinessLetter,Q:Whatshouldbeconsistedofinabusinessletter?A:Thebusinessletterconsistsofsevenstandardparts:theletterhead信头,thedate日期,theinsidenameandaddress封内名称与地址,thesalutation称呼,thebody正文,thecomplementaryclose结尾敬语andthewriterssignatureandofficialposition.,SupplementaryknowledgeOptionalpartsofabusinessletter：Attentionline交由某人办理eg:Attention:MissWangHui;FortheattentionofMissSmithSubject标题eg:Re:OrderNo.3033译为：事由：第3033号订单Enclosure附件EtcStudythefollowingsampleletterscarefullyandfindeachpart:thestandardoneandtheoptionalone.,2.4StylesoftheLetter,TheFullBlockedForm齐头式（平头式）TheIndentedForm缩进式TheModifiedForm混合式,2.4.1SampleLetterA,Smith&EvansLtd.RegisteredNo.596183EnglandTel：01-36562341/2123UpperThamesStreetFax:987-42-883907LondonEC4VBanker:WestminsterBankE-mail:SmithEvansVATNo.SL114533535Yourref:OurRef:MMB/334-02Sept.2,2005Wongsheng&Co.Rm509-511TongleBldgShennanRd.,ShenzhenChina,Dearsirs,Re:Autumn2005GuangzhouFairWeshallvisityourAutumn2005ChineseExportCommoditiesFair.Kindlyletushavethefollowinginformation:1YourHallNumberandRoomNumberatthefair.2Canyoufurnishuswithsomesampletoysforfreedistribution?3ThedateonwhichwewillvisityourheadofficeinShanghai.Weawaityourreplywithkeeninterest.YoursFaithfully,ForSmith&EvanLtd.(signed)J.B.Anderson,Intheletterhead,whichinformationisincluded?Seeaboveletter.Nameandaddress,telephoneno.,emailaddress,VATno.,etc.Spotthelocationofeachpartoftheletterintheaboveletter.,LanguagePoints1,1.Re:Autumn2005GuangzhouFairSubject标题事由：秋季-2005广交会2.ChineseExportCommoditiesFair中国出口商品交流会3.Kindlyadv.友好地。体现了信件要求的礼貌性即courtesy4.furnishuswithsomesampletoys:furnish可理解成supply5.Distribution分发，商品流通翻译下面的句子：请寄给我们一些样品供免费分发。Pleasefurnishuswithsomesamplesforfreedistribution.6headoffice总部7.awaityourreply等候你方回复8.withkeeninterest殷切地,2.4.2SampleLetterB,HeilongjiangLightIndustrialProductsImport&ExportCorporationEstablishedin1952112ZhongshanRoad,NangangDistrict,HarbinChinaTelaxourRef:E-mail:heilightOurRef:SM/L02-0031Date:Sept.2.2005S.M.TradingCo.Ltd.Box:6041KarachiPakistanAttention:MrMYasinMarlic,DearSirs,Re:OurGeneralManagersVisitMr.Y.M.ZhangandhisassistantwillarriveinKarachiat18:40,BeijingTime,Sept.9th(Mon)byPakistanInternationalAirlines(FlightNo0315).Pleasemeetattheairport.Theywillbringwiththemsomesamplesyouaskedfor,whichwouldbesalableinyourmarket.Thankyouinadvanceforyourhelp.YoursFaithfully,ForHeilongjiangLightIndustrialProductsImp/ExpCorporationLiWeiwei(Secretary),Qs:Whatdoyouknowaboutthesenderoftheletterfromtheletterhead?A:Somebasicinformationaboutthecompany.Attention:thewritingofaddressinEnglish112ZhongshanRoad,NangangDistrict,HarbinChina译：中国哈尔滨南港区中山路112号Whatsthepurposeofwritingthisletter?A:ToinformS.M.TradingCo.Ltdofthearrivaltimeofhermanagerandhisassistantandaskthemtomeetthemattheairport.,LanguagePoints2,1.GeneralManager总经理2.assistant助理3.arrivein到达4.meetattheairport到机场接机5.askfor要求，请求money6.salable畅销be=sellwell7.inadvance事先,III.Summary-keypointsinthisunitPrinciples:7“C”sStandardpartsandoptionalpartsofabusinessletterthestylesofabusinessletter：thefullblockedform，theindentedformandthem