公司層策略(ppt 38页)(英文).ppt

2003SouthwesternPublishingCompany,1,Corporate-LevelStrategy,MichaelA.HittR.DuaneIrelandRobertE.Hoskisson,Chapter6,2,StrategyImplementation,Chapter11OrganizationalStructureandControls,Chapter10CorporateGovernance,Chapter12StrategicLeadership,StrategyFormulation,StrategicCompetitivenessAbove-AverageReturns,StrategicIntentStrategicMission,Chapter2TheExternalEnvironment,Chapter3TheInternalEnvironment,TheStrategicManagementProcess,Chapter6Corporate-LevelStrategy,Feedback,StrategicInputs,StrategicActions,StrategicOutcomes,Chapter13StrategicEntrepreneurship,Chapter5CompetitiveRivalryandCompetitiveDynamics,Chapter4Business-LevelStrategy,3,TwoLevelsofStrategy,Adiversifiedcompanyhastwolevelsofstrategy,1.Business-LevelStrategy(CompetitiveStrategy)Howtocreatecompetitiveadvantageineachbusinessinwhichthecompanycompetes-lowcost-differentiation-focusedlowcost-focuseddifferentiation-integratedlowcost/differentiation,2.Corporate-LevelStrategy(Company-wideStrategy)Howtocreatevalueforthecorporationasawhole,4,KeyQuestionsinCorporateStrategy,1.Whatbusinessesshouldthecorporationbein?2.Howshouldthecorporateofficemanagethearrayofbusinessunits?,CorporateStrategyiswhatmakesthecorporatewholeadduptomorethanthesumofitsbusinessunitparts,5,LevelsandTypesofDiversification,LowLevelsofDiversification,SingleBusiness95%ofbusinessfromasinglebusinessunit,DominantBusinessBetween70and95%ofbusinessfromasinglebusinessunit,6,RelatedConstrained70%ofrevenuesfromdominantbusiness;allbusinessesshareproduct,technologicalanddistributionlinkages,LevelsandTypesofDiversification,ModeratetoHighLevelsofDiversification,7,RelatedLinked(Mixed)70%ofrevenuesfromdominantbusiness,andonlylimitedlinksexist,LevelsandTypesofDiversification,ModeratetoHighLevelsofDiversification,8,LevelsandTypesofDiversification,Unrelated70%ofrevenuecomesfromthedominantbusiness,andtherearenocommonlinksbetweenbusinesses,VeryHighLevelsofDiversification,9,ATsizeisassociatedwithexecutivecompensationdiversificationreducesemploymentriskeffectivegovernancemechanismsmayrestrictsuchmotives,36,相關與不相關多角化的比較,37,RelationshipBetweenDiversificationandPerformance,Performance,LevelofDiversificatio