牛津高中英语模块四第一单元-ReadingPPT课件

.,1,Unit1,.,2,Unit1Advertising,Reading:Advertisements,.,4,Readthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.,Advertisements,.,5,2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.,返回目录,.,6,Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.,T,F,F,Readthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.,Detailedreading,.,7,PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.,T,F,T,.,8,Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.,Readthearticleonemoreandfindanswerstothefollowingquestions.,.,9,2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.,.,10,3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.,.,11,5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,.,12,MatchthenewwordswiththeirmeaninginPartD.Answers:1._2._3._4._5._6._7._8._,h,c,b,d,f,g,e,a,.,13,Readthee-mailinPartEandcompleteit.Answers:1._2._3._4._5._6._7._8._,dealingwith,comments,promote,fool,evenif,cheated,campaigns,benefit,返回目录,.,14,Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.,ReadingStrategy,.,15,Workinpairsorgroups.Fillintheblanksaccordingtothetext(P2-3).,newspapers,magazines,theInternet,radio,television,cleverlanguageattractivepictures,.,16,topromoteaproductorservice,Theyarenotaltogetherinnocent.,toeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare,Theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.,.,17,Bright-Teethfightsbadbreath!Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?,Yestolife,notodrugsKnowledgechangeslifeProjectHope-educatingeverychildWhenyousmokecigarettes,youareslowlykillingyourself,返回目录,.,18,Discussion,1.Doyouthinkyoungpeopleareeasilypersuadedbyads?Whyorwhynot?2.WhatisthebestPSAyouhaveeverseen?Whydoyouthinkitissogood?,.,19,3.Doesadvertisingplayapositiveornegativeroleinourdai