苹果公司财务报表分析

TheBestArtworkAnnualReportAnalysisofAppleInc.,Form10-K,AForm10-KisanannualreportrequiredbytheU.S.SecuritiesandExchangeCommission(SEC),thatgivesacomprehensivesummaryofacompanysperformance.The10-Kincludesinformationsuchascompanyhistory,organizationalstructure,executivecompensation,equity,subsidiaries,andauditedfinancialstatements,amongotherinformation.ThenameoftheForm10-KcomesfromtheCodeofFederalRegulations(CFR)designationoftheformpursuanttosections13and15(d)oftheSecuritiesExchangeActof1934asamended.,Form10-K,Item1-BusinessItem1A-RiskFactorsItem2-PropertiesItem3-LegalProceedingsItem4-MineSafetyDisclosuresItem5-MarketItem6-ConsolidatedFinancialDataItem7-ManagementsDiscussionandAnalysisForwardLookingStatementsItem8-FinancialStatements,Core:innovation,Manager,StevenPaulSteveJobs(February24,1955October5,2011)wasanAmericanentrepreneurandinventor,bestknownastheco-founder,chairman,andCEOofAppleInc.,TimothyDonaldTimCook(bornNovember1,1960)isanAmericanbusinessexecutivewhoistheCEOofAppleInc.,Manager,SirJonathanPaulJonyIve,KBERDI(born27February1967)isanEnglishdesignerandtheSeniorVicePresidentofIndustrialDesignatAppleInc.,ArthurD.Levinson(bornMarch31,1950)isthechairmanofGenentech(1999topresent)andthechairmanofAppleInc.(2011topresent).,Manager,AsofSeptember29,2012,theCompanyhadapproximately72,800full-timeequivalentemployeesandanadditional3,300full-timeequivalenttemporaryemployeesandcontractors.Approximately42,400ofthetotalfull-timeequivalentemployeesworkedintheCompanysRetailsegment.,Product,Product,Strategy,TheCompanyiscommittedtobringingthebestuserexperiencetoitscustomersthroughitsinnovativehardware,software,peripherals,andservices.TheCompanysbusinessstrategyleveragesitsuniqueabilitytodesignanddevelopitsownoperatingsystems,hardware,applicationsoftware,andservicestoprovideitscustomersnewproductsandsolutionswithsuperiorease-of-use,seamlessintegration,andinnovativedesign.TheCompanybelievescontinualinvestmentinresearchanddevelopment,marketingandadvertisingiscriticaltothedevelopmentandsaleofinnovativeproductsandtechnologies.Aspartofitsstrategy,theCompanycontinuestoexpanditsplatformforthediscoveryanddeliveryofthird-partydigitalcontentandapplicationsthroughtheiTunesStore.AspartoftheiTunesStore,theCompanysAppStoreandiBookstoreallowcustomerstodiscoveranddownloadapplicationsandbooksthrougheitheraMacorWindows-basedcomputerorthrough“iOSdevices,”namelyiPhone,iPadandiPodtouch.,Competition,ThemarketsfortheCompanysproductsandservicesarehighlycompetitiveandtheCompanyisconfrontedbyaggressivecompetitioninallareasofitsbusiness.TheCompanyscompetitorswhosellmobiledevicesandpersonalcomputersbasedonotheroperatingsystemshaveaggressivelycutpricesandloweredtheirproductmarginstogainormaintainmarketshare.TheCompanyisfocusedonexpandingitsmarketopportunitiesrelatedtopersonalcomputersandmobilecommunicationandmediadevices.Thesemarketsarehighlycompetitiveandincludeseverallarge,well-fundedandexperiencedparticipants.TheCompanysfuturefinancialconditionandoperatingresultsdependontheCompanysabilitytocontinuetodevelopandoffernewinnovativeproductsandservicesineachofthemarketsinwhichitcompetes.TheCompanybelievesitofferssuperiorinnovationandintegrationoftheentiresolutionincludingthehardware,software,onlineservices,anddistributionofdigitalcontentandapplications.,Competition,Competition,Competition,Competition,Competition,Risk,GlobaleconomicconditionscouldmateriallyadverselyaffecttheCompany.Toremaincompetitiveandstimulatecustomerdemand,theCompanymustsuccessfullymanagefrequentproductintroductionsandtransitions.TheCompanydependsoncomponentandproductmanufacturingandlogisticalservicesprovidedbyoutsourcingpartners,manyofwhomarelocatedoutsideoftheU.S.TheCompanyreliesonthird-partyintellectualpropertyanddigitalcontent,whichmaynotbeavailabletotheCompanyoncommerciallyreasonabletermsoratall.TheCompanysfutureperformancedependsinpartonsupportfromthird-partysoftwaredevelopers.TheCompanysRetailsegmenthasrequiredandwillcontinuetorequireasubstantialinvestmentandcommitmentofresourcesandissubjecttonumerousrisksanduncertainties.InvestmentinnewbusinessstrategiesandacquisitionscoulddisrupttheCompanysongoingbusinessandpresentrisksnotoriginallycontemplated.,Risk,TheCompanysproductsandservicesmayexperiencequalityproblemsfromtimetotimethatcanresultindecreasedsalesandoperatingmargin.TheCompanyissubjecttolawsandregulationsworldwide,changestowhichcouldincreasetheCompanyscostsandindividuallyorintheaggregateadverselyaffecttheCompanysbusiness.TheCompanysbusinessandreputationmaybeimpactedbyinformationtechnologysystemfailuresornetworkdisruptions.TheCompanysstockpriceissubjecttovolatility.,LegalProceedings,TheAppleiPodiTunesAntitrustLitigationAppleeBooksAntitrustLitigationInreApple&ATTMAntitrustLitigation,SubstantiallyalloftheCompanyshardwareproductsaremanufacturedbyoutsourcingpartnersthatarelocatedprimarilyinAsia.,Holders,AsofOctober19,2012,therewere27,696shareholdersofrecord.Duringthefourthquarterof2012,theCompanypaidaquarterlydividendof$2.65pershareandexpectstopayquarterlydividendsinthefuture,Holders,AsofOctober19,2012,therewere27,696shareholdersofrecord.Duringthefourthquarterof2012,theCompanypaidaquarterlydividendof$2.65pershareandexpectstopayquarterlydividendsinthefuture,Holders,Holders,FinancialData,FinancialData,FinancialData,FinancialData,CONSOLIDATEDSTATEMENTSOFSHAREHOLDERSEQUITY(Inmillions,exceptnumberofshareswhicharereflectedinthousands),FinancialData,30,47,FinancialData,31,47,FinancialData,FinancialData,FinancialData,FinancialData,Fi