齐齐哈尔第二制药厂假药案分析

Drugsfalseadvertising药品虚假广告问题,Healthiseveryonesgoodwishes.Falsedrugadvertisingfilledwithmajormainstreammedia,includingtelevision,radio,newspapers,andtherapiddevelopmentoftheInternet.Thetemptationofhugeprofits,publichealththatdonot,therefore,toblatantfalseadvertisingDrugInformation,delaytreatmentforpatientswithmildre-lifecrisis.,健康，是每个人的美好愿望。而现在各种虚假药品广告信息充斥着各大主流媒体，包括电视、广播、报纸以及发展迅速的互联网。在巨大利益的诱惑下，他们把公众健康于不故，公然发布虚假广告药品信息，对于患者轻者延误病情，重则危机生命。,你能分辨吗？,Whatisfalsedrugads?,So-calledfalsedrugadvertising,principalsdrugadvertisingintheaddeceptiveordeliberatelyexaggerated,unrealisticpropagandafordrugs,ormayhavebeendamagingtotheinterestsofconsumersofadvertising所谓虚假药品广告，是指药品广告发布主体在广告中采用欺骗或者故意夸大的方法，对药品作不切实际的宣传，可能或已经损害到消费者利益的广告。,Thedangersoffalseadvertising!,Falseadvertisingnotonlyconsumerslegitimaterightsandinterestshavebeencompromised,butalsootherlegitimateinterestsoftheoperatorssufferedlossesfromthepointofviewoffar-reaching,affectingtherationalallocationofsocialresourcesanddisruptthenormalorderofmarketeconomy,isnotconducivetobuildingaharmonioussociety.虚假广告不仅使消费者的合法权益受到了侵害，同时还使其他合法经营者的利益受到损失，从深远来看，还影响着社会资源的合理配置和扰乱了正常的市场经济秩序，不利于构建和谐社会。,AccordancewiththeprovisionsoftheDrugAdministrationLaw,thefollowingdrugsshouldnotbeadvertising:,1、Narcoticdrugs,psychotropicdrugs,toxicdrugs,radioactivedrugs2、Treatmentofcancer,AIDS,improvedrugsandtreatmentofsexualdysfunction,familyplanning,epidemicpreventionproducts3、Rehabilitationmedicineandpharmaceuticalpreparationsdispensedbymedicaltreatmentunits1、麻醉药品、精神药品、毒性药品、放射性药品;2、治疗肿瘤、爱滋病，改善和治疗性功能障碍的药品，计划生育用药，防疫制品;3、戒毒药品及医疗单位配制的制剂。,麻醉,毒性,戒毒,防疫,herearesofewfalsedrugadvertisingperformance:,1,theconceptoffuzzydrugsandhealthproducts.Theadsdonotenddrugsorhealthproducts.Thisiscontrarytothedrugadvertisingreviewtheadvertisingaccountforalargeproportionoffalsedrugadvertising.1、模糊药品和保健品的概念。现在从广告中看不出商品到底是药品还是保健品。这种违背药品广告审查办法的广告，在虚假药品广告中占有较大的比重。,2,Piratesofthenamedeceive.Borrowedheavilyfromthedoctor,onbehalfofthepatients,andeventheuseofstarpatients.Bragabouttheefficacyofadvertisingdrugs2、盗名欺世。大量借用医生、患者的名义，甚至是利用“明星患者”。吹嘘广告药品的疗效，,欺世盗名,3.Workhardinthead,demagogic,self-deception.Playedthexxdiseasenemesis,invalidrefundandthelikewithacommitmenttothenatureofadvertisinglanguage,在广告词上下功夫，蛊惑人心，自欺欺人。打出“xx病的克星”、“无效退款”之类带有承诺性质的广告语言,4,liedtoovercomemedicalproblemsandsomeillegaldrugadvertisementsplayedundertheguiseofcureincurablediseases,attractivehighpricestobuytheirproducts.4、谎称攻克医学难题.有些违法药品广告打出疑难杂症特效药的“幌子”，诱人高价购买其产品。,疑难杂症,5.Looklikenews,butinrealitynoadslabeleddrugadvertising.Illegaladvertisingthereleaseoftheadmadenewstheway,deliberatelyletpatientsmisunderstandinginthenews,toincreasethecredibilityoftheproduct.看似新闻，实则是没有广告标记的药品广告。违法广告的发布者将广告做成新闻的样子，故意让患者误解成为新闻，增加产品的可信度。,6,likesellinggeneralmerchandisetoselldrugs.Engageinlovebiggift,buyonegetonefree,tensofmillionsofyuantosenddrugaction.像推销一般商品一样做药品推销。搞“爱心大赠送”、“买一送一”、“千万元送药大行动”等。,Whyistheresuchaphenomenon?,1,advertisingoperatorsandlackofsocialresponsibility1、广告经营者社会责任缺失2.Government,astheabsenceofregulators2、政府作为监管者的缺位3consumerrecognitionisnotstrong,consumerguideworkinplace3、消费者识别能力不强，消费引导工作不到位4.Socialsupervisionneedstobestrengthened,strengthenthesupervisionofthemediaandindustryassociations4、社会监督有待加强，加强媒体和行业协会监督,Theimprovementofsystemoflegalregulationoffalseadvertising,(A)falseadvertisingconceptsneedtobeclearandCertificationStandard（一）虚假广告概念和认定标准需要明确(B)toexpandtheextensionoffalseadvertising（二）扩大虚假广告的外延(C)toincreasepenalties（三）加大处罚力度,(D)theestablishmentofsoundJuzhengdaozhisystem（四）建立健全举证倒置制度举证倒置指基于法律规定将本应由提出主张的一方当事就某种事由不负担举证责任，而由他方当事人就某种事实存在或不存在承担举证责任，如果该方当事人不能就此举证证明，则推定原告的事实主张成立的一种举证责任分配制度。淘宝网于2008年6月为保证买家利益提出了新的服务制度举证倒置“买家申诉，卖家举证”.(E)strengtheningthenewsmedia,publicopinion（五）加强新闻媒体的舆论监督(F)beheldcriminallyresponsible（六）追究刑事责任,Supervisionandmanagement,ontheonehandthebetterprotectionofthemassesdrugsafety,thefullimplementationoftheGovernmentsresponsibility;Ontheotherhand,isalsoagooddrugcompetitivemarketordertomaintain,protectl