跨文化交际案例--集体主义文化和个人主义文化.ppt

Cross-culturalCommunication,Chapter12,TakingCulturalValuestoWork,LargeandsmallPowerDistanceIndividualismVSCollectivismMasculinityVSFemininityStrongandweakUncertaintyAvoidance,KeyWordsStudy,collectivisticculture集体主义文化individualisticculture个人主义文化relation关系,independence独立equality平等personalinterest个人利益,IndividualistCulturePKCollectivistCulture,PK1,IndividualistCulture(liberalism):individualstendtodefinethemselvesbytheextenttowhichtheyaredifferentfrom,ratherthansimilartoother.Peopleareencouragedtodisplayself-confidenceandAssertiveness(自信),disclosure（披露）ofpersonalthoughtsandfeelings.,Collectivistculture(Confucianism):placeslittlevalueonindividualidentityandgreatvalueongroupidentity.Goingonesownwayisnotvalued;uniformityandconformityarestressed.,PK2,PK3,RelativeCase,WangLinworeanewlyboughtcoattowork.Ontheway,shemetwithaformercustomerfromtheU.K,LindonJackson.Lindoncomplimentedherforherbeautifulclothes:Lindon:Oh,youlooksgorgeousonthiscoat,Wang!,Case,Wang:Notsobeautiful.Itcostsonly100Yuan.(Infact,itwasworth250Yuan)Lindon:Oh,really.Wheredidyougetit.Iwanttobuyoneformywife.Wang:uh.WhatledWangLinintosuchadilemma?,Case,CaseAnalysis(案例分析),CaseAnalysis,Thisisatypicalcross-culturalcasebasedonverbalcommunication.WangLincomesfromacollectivisticculturewhichstressesself-denigration（诋毁）.LindonJacksoncomesfromanindividualisticculturewhichfeaturesassertiveness.,CaseAnalysis,WangLin,whoworeanewlyboughtcoat,metLindonJacksononherwaytowork.WhenLindonJacksoncomplimentedWangLinonhercoat,WangLinreactedbysayingthathercoatwasnotsobeautifulsinceshe,asacollectivist,isaccustomedtobelittle（轻视）everythingrelatedtoher.,CaseAnalysis,Herresponsestowardscomplimentsareunquestionablyappropriatedbetweencollectivists.UnlikeWangLin,LindonJacksonplacesgreatvalueonassertivenessandisencouragedtoexpresspersonalthoughtsandfeelingsfreely.,CaseAnalysis,He,therefore,wouldinquiryaboutwheretobuythecoatandfinallyledWangLinintothedilemma.,Suggestion/Solution(解决方案),Suggestion&Solution,Toavoidmiscommunication,WangLinandLindonJacksonshouldlearnmoreabouteachotherscultureandadjusttheirbehaviorsaccordingly.LindonJacksoncouldrepeathiscomplimentbysaying“itreallylooksmarvelous”andthenturnt