who moved my cheese经典导读赏析.ppt

WhoMovedMyCheese?AnAmazingWaytoDealwithChangeinYourWorkandinYourLife,publishedin1998,isamotivationalbookbySpencerJohnsonwritteninthestyleofaparableorbusinessfable.Itdescribeschangeinonesworkandlife,andfourtypicalreactionstosaidchangebytwomiceandtwolittlepeople,duringtheirhuntforcheese.,WhoMovedMyCheese?AnAmazingWaytoDealwithChangeinYourWorkandinYourLife,publishedin1998,isamotivationalbookbySpencerJohnsonwritteninthestyleofaparableorbusinessfable.Itdescribeschangeinonesworkandlife,andfourtypicalreactionstosaidchangebytwomiceandtwolittlepeople,duringtheirhuntforcheese.,TheFourCharacters,ANewYorkTimesbusinessbestsellersincerelease,WhoMovedMyCheese?remainedonthelistforalmostfiveyearsandspentover200weeksonPublishersWeeklyshardcovernonfictionlist.Ithassoldmorethan26millioncopiesworldwidein37languagesandremainstobeoneofthebest-sellingbusinessbooks.,Allegorically,WhoMovedMyCheese?featuresfourcharacters:twomice,“Sniff”(嗅嗅)and“Scurry”(匆匆),andtwolittlepeople,miniaturehumansinessence,“Hem“(哼哼)and”Haw“(唧唧).Theyliveinamaze,arepresentationofonesenvironment,andlookforcheese,representativeofhappinessandsuccess.,Initiallywithoutcheese,eachgroup,themiceandhumans,pairedoffandtraveledthelengthycorridorssearchingforcheese.,Onedaybothgroupshappenuponacheese-filledcorridoratCheeseStationC.Contentwiththeirfind,thehumansestablishroutinesaroundtheirdailyintakeofcheese,slowlybecomingarrogantintheprocess.,OnedaySniffandScurryarriveatCheeseStationCtofindnocheeseleft,buttheyarenotsurprised.Noticingthecheesesupplydwindling,theyhavementallypreparedbeforehandforthearduousbutinevitabletaskoffindingmorecheese.LeavingCheeseStationCbehind,theybegintheirhuntfornewcheesetogether.,Laterthatday,HemandHawarriveatCheeseStationConlytofindthesamething,nocheese.Angeredandannoyed,Hemdemands,Whomovedmycheese?Thehumanshavecountedonthecheesesupplytobeconstant,andsoareunpreparedforthiseventuality.,Afterdecidingthatthecheeseisindeedgonetheygetangryattheunfairnessofthesituationandbothgohomestarved.Returningthenextday,HemandHawfindthesamecheeselessplace.Startingtorealizethesituationathand,Hawthinksofasearchfornewcheese.ButHemisdeadsetinhisvictimizedmindsetanddismissestheproposal.,Meanwhile,SniffandScurryhavefoundCheeseStationN,newcheese.BackatCheeseStationC,HemandHawareaffectedbytheirlackofcheeseandblameeachotherfortheirproblem.,Hopingtochange,Hawagainproposesasearchfornewcheese.However,Hemiscomfortedbyhisoldroutineandisfrightenedabouttheunknown.Heknockstheideaagain.Afterawhileofbeingindenial,thehumansremainwithoutcheese.,Oneday,havingdiscoveredhisdebilitatingfears,Hawbeginstochuckleatthesituationandstopstakinghimselfsoseriously.Realizingheshouldsimplymoveon,Hawentersthemaze,butnotbeforechiselingIfYouDoNotChange,YouCanBecomeExtinctonthewallofCheeseStationCforhisfriendtoponder.,Stillfearfulofhistrek,HawjotsWhatWouldYouDoIfYouWerentAfraid?onthewalland,afterthinkingaboutthat,hebeginshisventure.Stillplaguedwithworry(perhapshehaswaitedtoolongtobeginhissearch.),Hawfindssomebitsofcheesethatnourisheshimandheisabletocontinuehissearch.,Hawrealizesthatthecheesehasnotsuddenlyvanished,buthasdwindledfromcontinualeating.Afterastopatanemptycheesestation,Hawbeginsworryingabouttheunknownagain.Brushingasidehisfears,Hawsnewmindsetallowshimtoagainenjoylife.,Hehasevenbeguntosmileagain!HeisrealizingthatWhenyoumovebeyondyourfear,youfeelfree.Afteranotheremptycheesestation,HawdecidestogobackforHemwiththefewbitsofnewcheesehehasmanagedtofind.,Uncompromising,Hemrefusesthenewcheese,tohisfriendsdisappointment.Withknowledgelearnedalongtheway,Hawheadsbackintothemaze.Gettingdeeperintothemaze,inspiredbybitsofnewcheesehereandthere,Hawleavesatrailofwritingsonthewall.,Theseclarifyhisownthinkingandgivehimhopethathisfriendwillfindaidinthemduringhissearchfornewcheese.Stilltraveling,HawonedaycomesacrossCheeseStationN,abundantwithcheese,includingsomevarietiesthatarestrangetohim,andherealizeshehasfoundwhatheislookingfor.,Aftereating,Hawreflectsonhisexperience.Hepondersareturntoseehisoldfriend.ButHawdecidestoletHemfindhisownway.FindingthelargestwallinCheeseStationN,hewrites:,ChangeHappensTheyKeepMovingTheCheeseAnticipateChangeGetReadyForTheCheeseToMoveMonitorChangeSmellTheCheeseOftenSoYouKnowWhenItIsGettingOldAdaptToChangeQuicklyTheQuickerYouLetGoOfOldCheese,TheSoonerYouCanEnjoyNewCheeseChangeMoveWithTheCheeseEnjoyChange!SavorTheAdventureAndEnjoyTheTasteOfNewCheese!BeReadyToChangeQuicklyAndEnjoyItAgainTheyKeepMovingTheCheese.,Cautiousfrompastexperience,HawnowinspectsCheeseStationNdailyandexploresdifferentpartsofthemazeregularlytopreventanycomplacencyfromsettingin.Afterhearingmovementinthemazeoneday,Hawrealizessomeoneisapproachingthestation.Unsure,HawhopesthatitishisfriendHemwhohasfoundtheway.,WhoMovedMyCheeseInc.,In1990,WhoMovedMyCheeseInc.wasfoundedtohandletheWhoMovedMyCheese?bookorderdemandsfrombusinesses.Forseveralyears,thecompanyworked24/7justtokeepupwiththedemandfromthebook.In2005,thecompanywasreorganizedasSpencerJohnsonPartnerswiththeideaofbringinginpartnersandadditionalcontentfromDr.SpencerJohnson,theauthor.SpencerJohnsonPartnersfocusedoncreatingadditionalprogramsandservicesthatwouldcontinuetohelpclientsnavigatechange,includingGainingChangeSkills.Then,in2009,thecompanywaspurchasedandrenamedRedTreeLeadership.,Criticism,Somemanagersareknowntomass-distributecopiesofthebooktoemployees,someofwhomseethisasaninsult,oranattempttocharacterizedissentasnotmovingwiththecheese.Inthecorporateenvironment,m