麦当劳英文介绍

McDonaldsCorporation,TheoldestMcDonaldsrestaurantlocatedatLakewoodBlvdandFlorenceAveinDowney,California,Founded:May15,1940inSanBernardino,California;McDonaldsCorporation,April15,1955inDesPlaines,IllinoisEmployees:400,000(January2010)Netincome:US$4.949billion(2010)Totalassets:US$31.975billion(2010),TheoldestofalltheGoldenArchesinAmerica,andhastheearliestMcDonaldsbuildingdesign.,TheGoldenArches,Drive-ThruLogo,Roadsign,TheMcDonaldsGoldenArcheslogowasintroducedin1962.JimSchindlermergedthetwogoldenarchestogethertoformthefamousMnowrecognizedthroughouttheworld.TheMcDonaldsnamewasaddedtothelogoin1968.,Managementidea&,Q-qualityS-serviceC-cleanlinessV-value,Businessisnotdirectlytoconsumers,butratherfocusonthecultivationandsaleofthedealernetworkestablished,businesseswithconsumersiscarriedoutbydistributors.,Place,Firstmchasitsownmodeltopromoteeconomywhichisallowtofranchise.Itscompanyhassomuchfranchiseacrosstheglobe.Intheworld,85percentofmcisfranchise,andonly15percentisbelongtoitsowncompany.,Secondforpictureoneisthatyoucanorderonlineforpicturethreeisthedetailoforder,图三,图二,forpicturetwoistoordermcbycall,图一,Third1、McaccordingtoconsumersareSOlovetheicecreamofit,soitscompanysetupadessertsation.Andthelocationisasmallshop,butitisverypopular.Becauseitissoconvenient.,2、Alotofwokersareonlyneedacupofcoffeewhentheyonworkswayorwork-time.ThenmcsetupMccafeonbasisoftheirneeds.,P-PRODUCT,Whatisourproduct?Iswings,chipsorpie?Yes!Theyallare.Thoseproductsweallknowwell.theyarebasicproductsofMcDonald.Infact,theseproductareverypopular,mostcustomslikechoosethemwhentheycometoMcDonald.,P-PRODUCT,Newproduct!Thishamburgernamed“心年心意”inChinese,ituse“心”insteadof“新”becauseithastwomeaning,oneishappynewyear,while,theothermeansthatMChopethateveryonecanWelcomenewyearwiththeirheart.ForChinese,newyearmeaninganewbeginning,sotheyputoutanewkindhamburgertowelcomenewbeginningtogether.HAPPYNEWYEAR!HAPPYNEWYEARWITHOURHERRT!,P-PRODUCT,Thisnewhamburgerhassomeothercharacteristic,itfirstuseroastchickenmeatmixcheeseandmushrooms,itbroughtrichtomeetthefreshtaste.Everynewproductmusthaveitownattraction,thisisthemostbasicterms.Iftheydonnothaveattraction,theycouldnotattractcustomsattentionandthentheycannotbesoldwell.Anewproductsneedhavetwovalue,oneismaterialvalue,otherisinvisiblevalue.,“new”hamburger,NEW,HEART,Morealacarteprices,Normalcup7.5yuan,Bigcup10.5yuan,Smallcup5.5yuan,Thenewkindhamburger12yuan,Thefristsetmeal19.5yuan,Normalcup7.5yuan,wheatspicychickenleghamburger,Wheatpepperyspricychickenleghamburger11yuan,TheSecondsetmeal-29yuan,Wheatpepperyspricychickenleghamburger11yuan,Thenewkindhamburger18yuan,Thenewkindhamburger18yuan,Thenewkindhamburger12yuan,Differentcollocation,theircostarealsodifferent.,McDonaldspromotionhasthedistinctpersonalityanduniquecharacteristics.,一RichoriginalitybrandadvertisingAdvertisingisthecommonpromotionmethodforenterprise,andalsoisthemainformtocommunicationofthetargetconsumers.McDonaldsopeningfor50years,everyyear,Theytookalargeamountofadvertisingmoneyinmanycountries.Suchas,thecommercialadvertisingandpublicwelfareadvertising,Whichhelpthemtosetuptheimageofthecompany.Forexample,classicalMandyoung,dynamic,funandinterestingworldfamousuncle-icon-RonaldMcDonalds.,P-PROMOTION,二highlyemotionalpersonnalpromotionInthemarketingpersonnal,McDonaldstocounterstaffproposedsuggestsales.Theyrequestemployeespromotingnewproducts,andtelltheconsumersnewproductinformation.(Forexampleournewhamburgernamed“心年心意”)三TocultivatecustomerloyaltyforthetargetbusinesspromotionForteenagers,lovers,family,professionalsoffourkindsofdifferentconsumergroups,McDonaldsbusinesspromotionwithadifferentway.McDonaldsknow:childrenareourfuture,theyalsowillbethefutureofMcDonaldscustomers.So,McDonaldstookchildrenasthecenter,treatthechildrenasthemainconsumers.McDonaldsgoodroomtemperaturecontrol,softmusicandcharacteristicshoplayout,forcouplesisawarmandromanticplace.,P-PROMOTION,四.PayattentiontopublicrelationstosetuptheenterpriseimageeffectsPublicrelationsisasocialorganizationsuseallkindsofcommunicationmethodtoimprovetheirownpersonnelenvironmentandpublicopinionatmosphereoftheprocess.McDonaldshasbeencommittedtothesocialaffai