商务英语阅读完整完整版PPT课件

.,1,CENTURYBUSINESSENGLISH,大连理工大学出版社,阅读教程（基础篇I）（第四版）,世纪商务英语,主编：王洗薇,.,写在前面的话,1.商务英语与高职英语的联系和区别；2.商务英语阅读的侧重点；3.本书的内容介绍（前言和目录）；4.同学们的期望；5.老师的期望和要求。,.,课程目的,通过教学让大家理解、熟悉商业领域中常用词和词组的含义及用法，熟练掌握有效地阅读商业文章所需要的技巧、策略与商务英语专业词汇，并通过大量的专题阅读练习，增强语感，从而全面提高学生通过阅读指南、手册、杂志、报纸、公司介绍、报告和合同等商务材料以获取各种商业信息的能力，为毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。,.,4,UnitOneBusinessLanguage,大连理工大学出版社,.,BusinessLanguage,DoyouknowhownativespeakersshoulduseEnglishinbusinesscontextsandwhyChineseisbecomingpopularinSouthKorea?Youwillknowtheanswersafterthelearningofthisunit.Besides,youwillalsoreadanintroductiontoatrainingcoursewhichshowsthefeaturesofeffectiveEnglishtrainingmethodsandlearnsomereadingskillsabouthowtoguessthemeaningofnewwordsfromcontextclues.,.,BusinessLanguage,ReadingSkillFocus,WordsandExpressions,PracticalReading,ComprehensiveReading,.,ReadingSkillFocus,Successfulreadersuseavarietyofplanstodealwithwordstheydonotknow.Theymaystudytheformationorpartsoftheword,ortheymaymakeuseofdefinition,itssynonymorantonymprovidedbytheauthortoworkoutitsmeaning.Determiningmeaningthroughcontextisthemosteffectivemethodforhandlingunknownwords.,ContextClues(1),.,ReadingSkillFocus,Thatis,examinethesentenceinwhichthewordappears,oreventhesentencebeforeandaftertheword.Whenthesurroundingtextcontainsahintorsuggestiontohelpdeterminethemeaningoftheunknownword,werefertothishintorsuggestionascontextclue.Therearecommonlysixtypesofcontextclues:,.,ReadingSkillFocus,1.Inference/GeneralSenseContextClues（推论/常识）2.Contrast/AntonymClues（对比/反义）3.Restatement/SynonymClues（重述/同义）4.ExampleClues（示例）5.CauseandEffectRelationshipClues（因果关系）6.DefinitionClues（定义）WewilldiscussthesixtypesofcontextcluesfromUnit1toUnit4.Inthisunit,wewillbeginwithInference/GeneralSenseContextCluesandContrast/AntonymClues.,.,ReadingSkillFocus,Inference/GeneralKnowledgeCluesSometimesawordorphraseisnotimmediatelymadeclearwithinthesamesentence.Relationships,whicharenotdirectlyapparent,areimplied.Thereadermustlookforclueswithin,before,andafterthesentenceinwhichthewordisused.,Contrast/AntonymCluesInsomesentences,wewillfindtwowordswithoppositemeanings.Ifweknowthemeaningofoneword,wewillbeabletoguessthemeaningoftheotherword.Thecluewordscommonlyusedinthesentencesare:,.,ReadingSkillFocus,.,ReadingSkillFocus,AGuidedPractice,Sample1Asyoulookdownfromthetower,youhavethepanoramaofsea,bay,cityandcountryside.A.realbeautyB.greatexcitementC.wholeideaD.completeviewClue:当“panorama”作为单独一个词出现时，你可能猜不出它的意思,不过当你读到后面的词“sea,bay,city”和“countryside”时，通过推理就会猜出它的意思与“视野”有关。因此从所给的四个选项中，可以确定D为正确选项。,.,ReadingSkillFocus,Sample2ElvisPresleywasafraidofbeingassassinated,andheworeabullet-proofvest,buthecouldntstayawayfromthecrowdswholovedhim.A.laughedatB.killedC.takenawayD.beatenClue:从后面的句子可以分析出ElvisPresley所担心的是“bekilled”，否则的话，他不会穿上防弹背心(bullet-proofvest)。因此B为正确选项。,.,ReadingSkillFocus,Sample3Somestudentstriedtohelp,butsometriedtohinderhim.Clue:“but”这个线索词表明“hinder”与“help”的词义形成对比，由此可以猜出“hinder”这个词含有“阻止，阻挠”的意思。,.,ReadingSkillFocus,BLetsTry,Trytofigureoutthemeaningoftheunderlinedwordsinthefollowingsentencesandexplaintheclues.1.Icantbelieveit!Rightinthemiddleofourconversation,Peterturnedaroundabruptlyandwalkedoutoftheroom!A.formallyB.slowlyC.suddenlyD.quietly,首先，第一句话表明说话人对于后面发生的事情感到非常惊讶。从第二句话中，我们明白了“当我们正在谈话时，彼得很唐突地（abruptly）转身离开了房间”，这就是说话人为什么感到吃惊的原因。选项中最接近这个意思的应该是C项。,Clue:,C,(),.,Aftertheharvest,wehadanabundantamountofapples.Wemadeapplepie,applesauce,andapplejuicebecausewehadsomanyapples!A.smallB.notenoughC.limitedD.plentiful,D,(),通过后面句子中的解释“becausewehadsomanyapples”，推测出“苹果大丰收”，因此可以猜出“abundant”的意思是“丰富的，大量的”，正确答案是D项。,Clue:,ReadingSkillFocus,.,ReadingSkillFocus,WhenSarawassick,hervoicewasalmostinaudible.Wecouldnthearwhatshewastryingtosayclearly.A.veryloudB.verysoftC.verystrangeD.veryshy,B,(),通过前面句子设定的背景（whenSarawassick），再加上后面句子的描述（Wecouldnthearwhatshewastryingtosay），很显然，Sara说话的声音很轻，B项为正确答案。,Clue:,.,ReadingSkillFocus,4.Thereisanoptimumwaytoapproacheachkindofexamquestion.Foramultiple-choiceitem,forexample,firstremoveanyclearlywronganswers.Foranessayquestion,writedownanoutlinefirst.A.inconvenientB.bestC.annoyingD.easy,B,(),后两句对考试答题的方法进行了讲解，根据常识可以判断，这两种方法应该是比较好的。因此，可以排除A，C，D三个选项。optimum的意思是“最优的，最佳的”。,Clue:,.,ReadingSkillFocus,Thedoctorsaidthattherewasonlyaslimhopeofsurvivalforthepeopleintheaircrash.A.numerousB.considerableC.moderateD.verylittle,D,(),根据常识，在空难（aircrash）中生还的可能性一般很小，所以，“医生”表达的意思应该是“乘客幸存的希望渺茫（onlyaslimhopeofsurvival）”,Clue:,.,ReadingSkillFocus,Blackclouds,thunderandlightningshowthatastormisimminent.A.transientB.abouttohappenC.comingtoanendD.tolastlong,B,(),根据常识，在空难（aircrash）中生还的可能性一般很小，所以，“医生”表达的意思应该是“乘客幸存的希望渺茫（onlyaslimhopeofsurvival）”,Clue:,.,ReadingSkillFocus,Theysuspendedtheconstructionofthebridgeduringthestrike.A.opposedB.supportedC.continuedD.delayed,D,(),在该句中，非常重要的线索就是“strike”这个词。“在工人罢工期间，他们只能推迟（suspend）桥梁的建造。”所以，正确答案是选项D。,Clue:,.,ReadingSkillFocus,Inthepasttheworldseemedtoruninanorderlyway.Nowhowever,everythingseemstobeinastateofturmoil.A.lackoforderB.harmonyC.peaceD.simplicity,A,(),此句中，以信号词however为线索，可以看出作者把现在的事情与过去相比。过去是inanorderlyway“秩序井然”，而现在是“inastateofturmoil”，即没有秩序，因此正确答案是选项A。,Clue:,.,ReadingSkillFocus,Duringofficehourhelookedverytenseandanxious,buthewasveryrelaxedonweekend.A.unhappyB.nervousC.exhaustedD.sick,B,(),“but”这个线索词表明“tense”与“relaxed”的词义形成对比，由此可以猜出“tense”这个词含有“紧张”的意思。,Clue:,.,ReadingSkillFocus,Unlikethewell-manneredJohn,Jimwasratheruncouth.A.rudeB.politeC.untidyD.informal,A,(),“unlike”这个线索词表明在原句中John和Jim在行为举止方面是截然相反的，John彬彬有礼（well-mannered），由此可以推测出uncouth的意思是“粗鲁的”。,Clue:,.,ComprehensiveReading,TextAIsYourEnglishTooEnglish?,EnglishmaybethelanguageofbusinessbutasAlisonThomasreports,itsnotonlynon-nativespeakerswhoneedtolearnhowtouseit.AskaSwedish“TalarduSvenska?”andhemaywellreply“Yes.Butonlyathome.,international,internationala.国际的，世界的,effectively,effectivelyad.有效地，有力地,executive,executiven.业务主管a.执行的,英语是国际商务语言，但是正如艾莉森托马斯报道的，不仅仅是非英语国家的人需要学习如何有效地使用英语。,如果问一位瑞典爱立信公司的管理人员：“你讲瑞典语吗？”他的回答可能是：“讲，但只在家里。,Ericsson,Ericsson:爱立信公司,世界知名的电信供应商和移动通讯供应商；公司总部位于瑞典。,.,Effectively（1）有效地；生效地eg.Childrenhavetolearntocommunicateeffectively.（2）实际上，事实上eg.Effectively,theirresponsewasarefusal.,.,executiveCEO=ChiefExecutiveOfficer（执行总裁）,.,ComprehensiveReading,AtworkIspeakEnglish.”EricssonisoneofagrowingnumberofEuropeancompaniesthatuseEnglishastheirofficiallanguage.ThesecompaniesrecognizeandatthesametimeincreasetheofEnglishasthelanguageofinternationalcommunication.SoonthenumberofspeakersofEnglishasasecondlanguagewillexceedthatofnativeEnglishspeakers.,corporate,Corporate公司的，团体的,dominance,Dominance优势，统治（地位）,工作时讲英语。”越来越多的欧洲公司把英语作为公司的官方语言，爱立信公司便是其中之一。与此同时，这些公司认识并提高了英语作为国际交流语言的统治地位。不久以后，使用英语作为第二语言的人数将超过母语为英语的人数。,.,corporateadj.社团的，法人的corporationn.公司anumberof大量thenumberof的数量,.,recognizev(1)toacceptoradmitthatsomethingistrue承认(事实)Herecognizedhislackofqualifications/thathewasnotqualifiedforthepost.他承认自己不够条件(没有资格)担任那个职务。(2)toknowwhosomeoneisorwhatsomethingis,becauseyouhaveseen,heard,experienced,orlearnedabouttheminthepast认出，识别；认识Ididntrecognizeyouinyouruniform.你穿着制服，我没认出来是你。,.,Synonym,realizeIfyourealizeafact,youknowandunderstandit,orbegintounderstandit.Doyourealizehowdangerousthisis?你没意识到这有多危险吗？recognizeIfyourecognizeafactorproblem,youacceptthatitexistsWerecognizethatmanystudentsneedextrahelp.我们认识到很多学生需要额外帮助。,.,dominancen.thefactofbeingmorepowerful,moreimportant,ormorenoticeablethanotherpeopleorthings优势；支配(地位)，统治(地位)dominanceofthecontinuingdominanceofthearmy军队的持续统治political/economic/culturaletc.dominancetheeconomicandpoliticaldominanceofWesterncountries西方国家的经济政治统治地位dominanceovertelevisionsdominanceoverothermedia电视相对于其他媒体的优势地位,.,ComprehensiveReading,AlthoughacompanymightuseEnglishasitsofficiallanguage,itsemployeesareunlikelytobe.Languagetrainer,JacquieReid,thinksweconsistentlythefluencyofnon-nativespeakers.“Wealwaysthattheirlanguageskillsareasgoodasours,sotheyunderstandeverythingwesay.”,bilingual,bilingual双语的,overestimate,Overestimate估计，评估,assume,assume假定，设想,尽管公司可以将英语作为它的官方语言，但员工们不可能熟练地掌握两门语言。语言培训师夏克雷德认为我们经常会高估了非母语者的流利程度。“我们总是认为因为他们的语言技能与我们一样好，所以他们能听懂我们所说的一切。”,.,employeen.雇员employern.雇主bilingual=bi+lingualbi-二、双边的tri-三eg.triangle三角,.,consistentlyad.一贯地，一向Hehasbeenactingconsistentlyinbadfaithandthetimewhenhekeepshispromisewillnevercome他一贯不讲信用,要想让他履行诺言基本是不可能的。consistenta.Thelastfiveyearshaveseenaconsistentimprovementinthecountryseconomy.在最近的五年里，这个国家的经济状况一直在好转。,.,overestimate(1)vt.IndividualPacedStructure;TeachingPatternCenteredonStudents;HighTechnologyCombinewithForeignTeachers;PersonalizedProgressReports;ARealLifeEnvironment,Thereareprivateclasses,expansionclasses,salonsandextracurricularactivitiesthatprovidestudentsanidealenvironmentforacquiringandusingtheEnglishlanguage.,答案,答案,.,WordsandExpressions,TextA,internationala.国际的，世界的effectivelyad.有效地，有力地executiven.业务主管a.执行的corporatea.公司的，团体的recognizev.认可，承认dominancen.优势，统治（地位）communicationn.交流；通信employeen.职工，雇员bilinguala.双语的,.,WordsandExpressions,consistentlyad.一贯地overestimatev.估计，评估fluencyn.流利，流畅assumev.假定，设想adaptv.使适应；改编simplifyv.单一化简单化manageablea.可管理的，便于管理的chunkn.语块；大块consultantn.顾问，咨询者approachn.方法，途径v.接近,.,issuen.问题，议题v.出版，发行idiomatica.惯用的，符合语言习惯的insistv.on坚持culture-specifica.文化限定的majorityn.多数，大半insensitivea.感觉迟钝的，不敏感的subsidiaryn.子公司