商务英语 Unit 1 globalisationPPT课件

2020/5/21,.,1,UnitOneGlobalisation,.,2,StartingupUnderstandglobalisation,ListeningForandagainstglobalisation,MLBookthreeunitoneoverview,Reading1)goingglobal2)Phonerage,VocabularyEnteringnewmarket,Languagereviewcomparing,SkillsManagingtelephonecalls,CasestudyFortuneGarments,Textbook-page(6-13),audio123,Video123,2020/5/21,.,3,Talkaboutthequotation,globalisation（全球化）localisation（本地化）localbusiness（本地业务）globalbusiness（全球业务）coordination（协调）nationality（国籍）sovereignty（主权）identity（身份）,Promptingwords,2020/5/21,.,4,Wearenotaglobalbusiness.Weareacollectionoflocalbusinesswithintenseglobalcoordination.,quotation,PercyBarnevik(1988-2002)Swedishbusinessleader,CEOandlaterChairmanofAseaBrownBoveri（阿西布朗勃法瑞公司).,2020/5/21,.,5,Startingupunderstandglobalisation,UnitOneGlobalisation,UnitoneGlobalisation,Backtooverview,word,2020/5/21,.,6,Startingup-understandglobalisation,Doyouknowthesecompanies?,UnitOneGlobalisation,Link:revenuevs.GDP,retailing,energy,automobile,Topten,word,2020/5/21,.,7,Listening,Forandagainstglobalisation,UnitOneGlobalisation,Backtooverview,word,UnitOneGlobalisation,2020/5/21,.,8,Listening,Warmupdiscussion,UnitOneGlobalisation,EliminatesjobsandforceswageslowerindevelopednationsExploitsworkersindevelopingnations,Fororagainstglobalisation?,word,CreatesjobsindevelopingcountriesIncreaseswealthandefficiencyAdvanceseconomiesofdevelopingnations,2020/5/21,.,9,Listening,Warm-updiscussion,UnitOneGlobalisation,UnitOneGlobalisation,Fororagainstglobalisation?,word,WeakensprotectionoftheenvironmentReducesautonomyofgovernmentsHelpsraisepeoplesawarenessofenvironmentalprotectionHelpsbuildefficientgovernment,2020/5/21,.,10,Listening,Warm-updiscussion,UnitOneGlobalisation,UnitOneGlobalisation,Fororagainstglobalisation?,word,DestroysculturaldiversityHomogenizesourworldBankruptslocalsmallbusinessesLeadstogreaterunderstandingofotherculturesallowsustoleadmorediverselifestyles,2020/5/21,.,11,A,Matchthewordsbelowwiththeirdefinitions.,1infrastructure2issues3profitability4welfarebenefits5flightofcapital,a)importantsubjectsthatpeoplediscussb)moneypaidbythegovernmenttopeopleinneed,forexample,theunemployedc)basicfacilitiesandservicesofacountry,forexamplewater,power,roadsd)amovementoflargesumsofmoneyoutofacountrye)theabilityofabusinesstomakemoney,2020/5/21,.,12,Listening,Choosetherighttofillinthefollowingblanks,UnitOneGlobalisation,1SouthAfricahasworld-class(),includingamoderntransportsystem,low-costandwidelyavailableelectricity.2Thisisabig();weneedmoretimetothinkaboutit.3Inthisarticle,welltalkabouthowyoucanincreasethe()ofyourbusiness,infrastructure,Issue,Profitability,welfarebenefits,flightofcapital,word,2020/5/21,.,13,Listening,Choosetherighttofillinthefollowingblanks,UnitOneGlobalisation,4workersinstate-ownedfirmshavelongreliedonforcradle-to-grave().5Illegal()remainsamajorthreattoChinasfinancialstability,butitsthreathasbeenminimizedwithproposedmeasuresforalooserforeigncurrencyenvironment.,welfarebenefits,flightofcapital,Profitability,Issue,infrastructure,word,2020/5/21,.,14,Listening,Difficultwords,UnitOneGlobalisation,1.gatherbecomefasterorstronger,etcgatherpace/speed/strength/momentum（加速/积聚力量/势头）2.ruletheroost(informal)tobethemostpowerfulmemberofagroup（称雄，当家，独揽大权）LiverpoolruledtheroostinEnglishfootballforadecade3.give-and-take（互相让步，迁就）4.StephenHaselerLondonGuildhalluniversity（伦敦市政厅大学）,word,2020/5/21,.,15,Listening,Forandagainstglobalisation,UnitOneGlobalisation,UnitOneGlobalisation,Backtooverview,word,B,IsStephenHaselergenerallyinfavorofglobalizationoragainstit?,2020/5/21,.,16,Listening,Forandagainstglobalization,WhichofthepointsbelowdoesStephenHaselermake?,Advantages:Globalizationincreasesthepowerofgovernment.Globalizationincreasescompetitionamongcompanies.Competitionwillincreaseemploymenteverywhere.Disadvantages:Globalizationpreventsgovernmentsfromcontrollingtheirwelfaresystems.Globalizationlowerspeopleslivingstandards.GlobalizationcouldleadtobigemploymentproblemsintheWest.Globalizationcreatescross-culturalproblems.,2020/5/21,.,17,C,Listening,Forandagainstglobalization,Completethetextwiththephrasesinthebox.,Insomecountries,internationalcompanies_andstronglyinfluencegovernmentsactions.StephenHaselerthinksthereshouldbe_betweencompaniesandgovernments.Inthefuture,theprocessofglobalizationwill_andthepowerofcompaniescouldincrease.,give-and-take,gatherpace,ruletheroost,2020/5/21,.,18,UnitOneGlobalisation,Reading1goingglobal,Backtooverview,word,2020/5/21,.,19,Reading1goingglobal,Wordsandnotes,UnitOneGlobalisation,more,Exoticfromorinanothercountry,connectedwithforeigncountriesForgiveToexcuseforafaultoranoffense;pardon.AircraftanyvehiclethatcanflyandcarrygoodsorpassengersStillnotmoving;calmandquietAviationthedesigning,buildingandflyingofaircraft,word,2020/5/21,.,20,Reading1goingglobal,Wordsandnotes,UnitOneGlobalisation,CentenaryOforrelatingtoa100-yearperiodAerospacetheindustryofbuildingaircraftandvehiclesandequipmenttobesentintospacebenefitfromtobeinabetterpositionbecauseofsthPetroleummineraloilthatisfoundunderthegroundortheseaandisusedtoproducepetrol/gas,paraffin,dieseloil,etc.,word,2020/5/21,.,21,1.whatdoyouknowaboutBoeing?Whereisitsheadoffice?BoeingisaUScompanywhichmanufacturesaeroplanesforcivilaviation.Seattle.2.Whatdoin-plantandout-plantreferto?In-plantmeansSeattle.Out-plantmeansoneofBoeingsotherlocations.3.Whatswrongwiththeirattitude?WhydoesPhilipConditsayitsaproblem?Theytakethesametowardin-plantandout-plant,whichmeanstheydidntrespondtolocalneedswithlocalsolutions.,Reading1goingglobal,Comprehensionquestions,Para1(line1-19),2020/5/21,.,22,1.WhoisCondit?ChairmanandCEOofBoeingcompany.2.HowwouldConditredefinehiscompany?Boeingwouldbeanaerospacecompanywhichonlymanufacturesplanesinsteadofattemptingtoenterthetrainorboat-buildingbusiness.,Reading1goingglobal,Comprehensionquestions,Para2-4(line20-33),2020/5/21,.,23,1.Isitpossibleforacompanytogoglobalwithoutoperatinginanumberofcountries?No.Itneedsmoresubsidiarycompaniestoenhancethereputationofitsproduct,buidlitsbrandimageandthenimproveitsinternationalprestige.2.WhatisConditimpressed?Heisimpressedbythewayinwhichoilcompanieshavebenefitedfromlosingnationalimage.3.HowmuchdoyouknowaboutBP,RoyalDutch,Shell?,Reading1goingglobal,Comprehensionquestions,Para5/6(line51-81),2020/5/21,.,24,Summarizethemainideaofthisreading.Boeing,whichisaUSaeroplanecompany,wantstowalkitswaytowardsglobalization,thatis,toincreasethenumberofcountriesofoperationthroughlosingnationalimageswithanaimtobecomeaglobalenterpriseratherthanjustaUScompany.,Reading1goingglobal,Comprehensionquestions,2020/5/21,.,25,vocabulary,Enteringnewmarkets,UnitOneGlobalisation,Unitoneglobalisation,Backtooverview,word,2020/5/21,.,26,Vocabulary-trueorfalse?,alsoknownasatakeover,isthebuyingofonecompany(thetarget)byanother.isaformalpermissiongivenbyacompanytosbwhowantstosellitsgoodsorservicesinaparticularareaisanarrangementwherebyonecompanyallowsanothercompanytouseitsbrandname,trademark,technology,patent,copyright,orotherassetsinexchangeforaroyaltybasedonsalesFranchising特许经营licensing授权acquisition收购,UnitOneGlobalisation,Enteringnewmarkets,Franchising,licensing,Acquisition,word,2020/5/21,.,27,vocabulary,ALocalpartnerCJointventureBConsortiumDsubsidiary1AsChinarelaxesitsgriponthebankingindustry,BritainsStandardCharteredBankissearchingfora-inChina.2Baosteelsetsup-inNWChina3Weneeda-oflike-mindedcompaniestofacethemultinationals4ShanghaiGeneralMotorsCo.Ltd.(ShanghaiGM)isa50-50-withShanghaiAutomotiveIndustryCorp.Group(SAIC),aleadingpassengercarmanufacturerinChina.,Enteringnewmarkets,Multiplechoice,A,B,D,C,word,2020/5/21,.,28,Vocabulary,Enteringnewmarkets,1acquisition2jointventure3consortium4franchising5licensing6localpartner7subsidiary,a)acompanypartlyorwhollyownedbyaparentcompanyb)givingsomeonetheexclusiverighttosellproductsinacertainareac)sellingtherighttoamanufacturerstrademark,usuallyinaforeignmarketd)buyingortakingoveranothercompanye)apersonorcompanywhocooperateswithaforeigncompanywhowishestoenterthemarketf)twoormorecompaniesjointemporarilytocarryoutalargeprojectg)agroupofcompaniesinsimilarbusinessesworkingtogether,A,Matchthemethodstothedefinitions,2020/5/21,.,29,B,CompletethesentenceswiththemethodslistedinA,1.Wal-Mart,aUSretailchain,enteredtheMexicanmarketbysettingupa50-50_withalocalMexicanretailer.2.WhentheJapanesetyregroupBridgestoneenteredtheUSmarket,itmadean_,buyingthelocalproductionbaseofFirestone.3.IfacompanywishestoentertheChinesemarket,itusuallylooksfora_whowillcooperateinsettingupajointventure.4.Ifacompanyisshortofcapitaltoexpandoverseas,itmayprefertohave_or_agreementswithlocalbusinesses.,jointventure,acquisition,localpartner,licensing,franchising,2020/5/21,.,30,Languagereview,UnitOneGlobalisation,comparing,Unitoneglobalisation,Backtooverview,word,2020/5/21,.,31,Languagereview,UnitOneGlobalisation,1few,weak,high,strong,cheap,dear,safe,tall,clean2easy,early,happy,busy,pretty,dirty,narrow3clever,gentle,friendly,quiet,simple,comparing,Er/estormore/themost,word,2020/5/21,.,32,Languagereview,UnitOneGlobalisation,4often,slowly,global,careful,doubtful,boring,worried,anxious,5competitive,successful,unreliable,exciting,effective,experienced,expensive,glamorous,comfortable,6good,bad,little,far,many,much,comparing,Er/estormore/themost,word,2020/5/21,.,33,Languagereview,UnitOneGlobalisation,7absolute,blind,dead,excellent,entire,living,full,perfect,round,relative,wrongback,backward,forward,front,past,monthly,weekly,present,southern,atomic,cultural,economic,educational,golden,urban,wooden,maximal,minimal,matchless,sole,only,unique,comparing,Er/estormore/themost,word,2020/5/21,.,34,Languagereview,UnitOneGlobalisation,1Thenewphotocopieristheoldone.2ThepriceofcertainitemsheremaybeaboutinHongKong.3Theireconomylooksquitehealthyours.4PricesinSwedenarethoseinNorway.,comparing,Sentencepattern,asunreliableas,thesameas,comparedto,similarto,word,2020/5/21,.,35,Languagereview,UnitOneGlobalisation,5Advertisingontelevisionismoreeffectivethanontheradio.6Theirservicesarefar/alot/much/alittle/nocheaperthantheirrivals.7Sellingonlinebecomesmoreandmorepopular.8Themorewesell,thelessweearn,comparing,Sentencepattern,word,2020/5/21,.,36,Languagereview,UnitOneGlobalisation,9Tokyoisthemostexpensivecityintheworld.10ClevelandisnowoneofthecleanestcitiesinNorthAmerica.11Foundersold2.5millionPCsin2005,makingitChinassecond-largestPCmaker12Ihaveneverdrunkbetterbeer,comparing,Sentencepattern,word,2020/5/21,.,37,Languagereview,UnitOneGlobalisation,Glamorous-glamorousmovie/stars/job/womanOnaparwith-Areyoupaidonaparwithyourpeers?-WikipediaonparwithBritannica?Notsofast.Pricey-Housesinthevillagearenowtoopriceyforlocalpeopletobuy.,comparing,GUESSTHEMEANINGOFTHESEWORDS,word,2020/5/21,.,38,Languagereview,UnitOneGlobalisation,comparing,Wordsandnotes,KualaLumpurThecapitalandlargestcityofMalaysiaClevelandAcityofnortheastOhioonLakeErieBuenosAiresThecapitalandlargestcityofArgentinaTheLondonStockexchange(LSE)Foundedin1801,itisoneofthelargeststockexchangesintheworld,word,2020/5/21,.,39,A,Correctthegrammaticalmistakesinthesentences.,1PraguehasbecomecentralEuropesglamorestcity.2MosttallestofficetowersintheworldareinKualaLumpur.3ClevelandisnowoneofthemostcleanestcitiesinNAmerica.4InBuenosAiresforeignbankersareascommonthancoffeehousepoets.5TheLondonUndergroundisworstthantheTokyoUndergroundsystem.6IrelandisnotaslargerasSweden.7TheLondonStockExchangeisveryolderthantheSingaporeExchange.8Theirpricesareveryhighincomparedtoours.,mostglamorous,Thetallest,as,worse,large,much,incomparisonto/comparedto,2020/5/21,.,40,Tokyoisstill_cityintheworld.OsakaissecondandMoscowthird,onaparwithHongKong.ManyEuropeancitieshavegonedowntherankingsbecausetheirexchangerateshavebecome_(weak)againsttheUSdollar.Moscowsexchangeratehasalsobecome_(weak),butRussiahasamuch_(high)inflationratethanmanyEuropeancountries.SopricesinMoscowareamong_(high)inEurope.ButthereisoneadvantageoflivinginMoscow.Theundergroundisexcellentverycheapandmuch_(comfortable)thantheoneinLondon.,themostexpensive,weaker,weaker,higher,thehighest,morecomfortable,2020/5/21,.,41,NewYorkis_(expensive)UScity.ThisisbecausetheUSdollaris_(strong)thanmanyothercurrencies.SomeEuropeancountriesthatusedtobefar_thanNewYorkarenowmuch_.Londonisthe10th_(expensive)cityintheworld,accordingtothesurvey.Ayearago,Londonwas5%-10%_(cheap)thanmanyFrenchandGermancities.Thisisnolongerso.NowLondonis15%_(dear)thantheGermanandFrenchcitiesmentionedinthesurvey.However,Londonisagoodcitytolivein.BusinesspeoplesaidthatLondonwas_(exciting)ofallthemajorcitiesintheworld.Londonersalsoclaimthatitis_(clean)thanitusedtobe,and_(safe)thanmanyotherEuropeancities.Ifyourehardup,dontgotoOsloitsEuropes_(expensive)city.Mealsatrestaurantscostafortuneanddrinksareverypricey.,themostexpensive,stronger,moreexpensive,mostexpensive,cheaper,cheaper,dearer,themostexciting,cleaner,safer,mostexpensive,2020/5/21,.,42,C,Completethetextbelowwiththewordsinthebox,differentassimilarjustrathernotmuchcomparedlesssame,Wellpersonally,Ivehadsome_experiences.Forastart,IcantagreethatMoscowis_expensiveasHongKong.IvealwaysfoundMoscow_expensive.Thepriceofcertainitemsmaybeaboutthe_asinHongKong,butIknowthehotelsare_asexpensive.IagreethattheMoscowUndergroundisreallygood_totheLondonUndergroundandisdefinitely_morecomfortable.IalwayswalkinLondon_thanusetheUnderground.Also,someotherNorthernEuropeancitiesare_asexpensiveasOslo.Ingeneral,IfindthatpricesinSwedenandDenmarkare_tothoseinNorway.,different,as,less,same,not,compared,much,rather,just,similar,2020/5/21,.,43,Unitoneglobalisation,Reading2phonerage,UnitOneGlobalisation,Backtooverview,word,2020/5/21,.,44,Inthebusinessworld,rudenessonthetelephonehasreachedepidemicproportions.Youknowwhatitfeelsliketobeonthereceivingend.Butoccasionally,youmightbeoneoftheoffenderswithoutevenrealizingit.,VictimorUnwittingPerpetrator?,Reading2,PhoneRage（电话发怒症）,2020/5/21,.,45,Depressed?Yourlackofenthusiasmandlowvocal（声音的）energyisadefiniteturn-off（令人失去兴趣的事）.,Feelingstressed?Youllprobablysoundsnippy（暴躁的）orannoyed.,Justhadafight?Theangeryoufeelwillbehardtoconceal（隐藏，掩饰）.,Inahurry?Yourcustomersmightgettheideathatyouaretryingtobrushthemoff（不顾，漠视）.,Reading2,PhoneRage,2020/5/21,.,46,Discussion,Whatmakesyouangryonthephone?,Reading2,PhoneRage,A,2020/5/21,.,47,drive(drivesb.mad/crazy)loseonestempervoicemailinfuriateinsincererespondenttransactionarrangepaythebillthree-quarterstrainremoteworking,Reading2phonerage,wordsandnotes,unconcernedflashpointinattentiverecruitmentthreefoldsteeplyentirelyinsuranceinadditiongreetingreceptionistextend,2020/5/21,.,48,outlineofthisarticle,Reading2,PhoneRage,Badlineonbehavior,Para12:Whatisphonerage&whoarethevictimsofit?,Para34:Whatarereasonsfortheriseofphonerage?,Para56:Howcanwedealwithphonerageproblems?,2020/5/21,.,49,Reading2,PhoneRage,Badlineonbehavior,Para12:Whatisphonerage&whoarethevictimsofit?,Whatisphonerage?,Phoneragemeanslosingtempersonthephone.,Whatarethepossibleflashpointsofphonerage?,Thecommonflashpointsincludebeingkeptwaiting,beingconnectedtovoicemailandbeingpassedontosomeoneelse.,Whatmakesyoumostannoyedonthephone?,Themostannoyingthingistofindyourselfonthephonetalkingtosomeonewhosoundsinattentive,unconcernedorinsincere.,Whoarethevictimsofphonerage?,Mostofusarethevictimsofphonerage.,2020/5/21,.,50,Reading2,PhoneRage,Badlineonbehavior,Para34:Whatarereasonsfortheriseofphonerage?,Reason1:,Peoplearemorelikelytoexpressangeroverthephonethaninwritingorfacetoface.,Reason2:,Telephoneusagehasbeenrisingsharply.Moreandmoretransactionstakeplaceentirelyonthephone.,Reason3:,Peoplesexpectationsonthephonehaverisen.Peopledependmoreontelephonetosolvetheirproblemsthanonwritingorfacetoface.,2020/5/21,.,51,Reading2,PhoneRage,Badlineonbehavior,Para56:Howcanwedealwithphonerageproblems?,Whatstepsarecompaniestakingtoimprovetheirstaffstelephoneansweringtechniques?,Theyrequirethestafftouseformalcompanygreetingsandtheirownnameswhenansweringthetelephone.,2020/5/21,.,52,Reading2,PhoneRage,Badlineonbehavior,C,Discusswaysofimprovingemployeestelephoneskills.,Keepamirrorbythephoneandglanceatyourselfbeforepickingupthereceiver.Iftheexpressiononyourfaceislessthanpleasant,thatswhatyourcallerwillhear.Smilebeforeyoudialorsayhello,evenifyoudontfeellikeit.,Tapeyourself.Thewayyousoundontapeishowyousoundtoothers.Keepacassetteplayeronyourdeskandmonitoryourphonecalls,especiallyduringtimesofstress.,Keeprelaxed.Yourvoiceiseasilyaffectedbyphysicaltension.Trystandingifyourenergyislow,orsittingcomfortablyifyouneedtochillout.,2020/5/21,.,53,Reading2,PhoneRage,Badlineonbehavior,D,Writesomeguidelinesonusingthetelephoneatwork.,Answerthephonequickly,Greetthecallerpolitely,Useaformalcompanygreeting&alwaysgiveyourname,Soundpleasant,sincere,helpful&professional,NeversayNotothecaller,2020/5/21,.,54,UNITONEGLOLBALISATION,SKILLSMANAGINGTELEPHONECALLS,UnitOneGlobalisation,Backtooverview,word,2020/5/21,.,55,Skillsmanagingtelephonecalls,InefficientImpatientAggressiveBoredunhelpful,UnitOneGlobalisation,efficientpatientunaggressiveinterestedhelpful,Backtooverview,word,2020/5/21,.,56,UnitOneGlobalisation,word,LETTERSOFALPHABET,Backtooverview,2020/5/21,.,57,UnitOneGlobalisation,Backtooverview,A:Goodmorning.HowcanIhelpyou?B:Goodmorning.CouldIspeaktoDonnaWestton,please?A:Onemoment,pleaseImafraidshesnotavailableatthemoment.Wouldyouliketoleaveamessage?B:Yes,please.ThisisEvaWartanowicz.Couldyouaskhertophonemebacklaterthisafternoon?A:Yes,certainly.Couldyoujustspellyournameforme?B:Yes,itsWARTANOWICZ.A:CouldIjustreadthatbacktoyouWARTANOWICZ.B:Thatscorrect.A:AndcanItakeyournumber,MsWartanowicz?B:Yes,its018634832189A:Thatsfine.IllmakesureSonnagetsyourmessage.B:Goodbye.A:Goodbye,Howcanyouimprovetheconversation?,2020/5/21,.,58,FortuneGarments,UnitOneGlobalisation,FortuneGarm