2012级汉语言文学(文化创意与设计)培养方案-完成稿

the partys fine style, carry forward the traditional Chinese virtues, practicing the Socialist core values, vigorously carry forward the spirit of Jiao Yulu, Hongqi Canal spirit and spirit of persistence, honesty in politics, strict statesman, stick to the spiritual heights of the Communists. Four to devotion, as, do play a role in qualifying. Official Communist duty. To fulfill the partys purpose, maintain for the people themselves, and dedication, devotion, maintain pioneer, pioneering and enterprising spirit, active at the well-off extra practice, make contributions. The incentive function of party organizations at all levels should give full play to advanced models, establish a representative, advanced and typical of the times, and guide the broad masses of party members to emulate. In honor of the 95 anniversary of founding as an opportunity to award in recognition of a number of outstanding party members advanced grass-roots party organizations, outstanding party workers, and put the pioneer trees. Third, the reform efforts for example, be sure to change into. Learning to teachEducation in order to solve the problem, if it does not solve the problem, it will form, goes through the motions. To strengthen the consciousness of problems and insisted on problem-oriented, problem-solving learning education for traction, truly deep investigation into change, modification. A checked swing. Learning education programme for party-building in our city actually proposed to focus on solution of fuzzy ideals and beliefs waver, consciousness, purpose of the party weak sense, honesty and self-discipline awareness is not strong, depressed, six issues of ethical misconduct study contents specific programmes for all party members and leading cadres above the county level shall focus on further refinement to the problems. Specific to every party member and every cadre, also requires a combination of actual and controlled, focused and really put yourself in, people see things, see, with their own specific problems to learn Constitution Party rules, series, address, so precision to find the problem, laying a solid foundation for further corrective action. B to make change. For check put of problem, through established rectification Taiwan account, and take special supervision, and on account PIN, approach, insisted do side learn side modified, and that know that modified, while focused on put two learn a do learning education rectification with grasp party of mass line education practice activities and three strict three real topic education problem rectification combined up, consolidation expanded has made of rectification results, strongly corrected for officer not for, and Chi and endless corrected four wind, and regulation masses side of abuses, ensure work advance more powerful, and problem solution more completely. Third, we must consolidate our achievements. For more public, some party members who focus on the outstanding issues, combining concentrated汉语言文学专业（文化创意与设计）人才培养方案专业代码： 学科门类：文学一、培养目标培养具有坚实的文史基础和广阔的视野、系统的文化创意与设计知识和能力，能在文化部门、新闻广告部门、广告公司等企事业单位从事文化策划创意和设计制作、广告经营管理、市场营销策划的高级专门人才。二、培养要求本专业学生主要学习文化产业、策划创意、艺术设计、文学等方面的基本理论和知识。毕业生应获得以下几方面的知识和能力：第一、具有正确的人生观、价值观。具备爱国敬业、勤奋踏实、文明诚信、吃苦耐劳、团结协作等良好品行和忠于职守的工作责任感。 第二、掌握从事文化工作所应具备的中外文学、科技、政治、文化史知识和自然科学基本理论知识，具有良好的人文素养和广阔的视野；掌握系统的文化创意和设计基本理论和基本技能，具有较强的文化项目策划、创意和设计制作、文化产业经营管理等能力。第三、了解本专业领域的政策法规、行业规范、国际惯例，以及其他相关知识和动态，适应社会发展的需求；具有良好的素质，能根据社会需要和时代发展，不断拓展专业领域、发展能力。 第四、具有较强的语言文字表达能力，能熟练地运用现代信息技术；至少熟练掌握一门外语，有较强的阅读、笔译能力，一般的会话和写作能力。 第五、具有基本的体育、军事理论知识，具有健康的体魄、良好的心理素质。三、学制与学位标准学制：四年修业年限：三至八年授予学位：文学学士四、主干学科汉语言文学五、主要课程及核心课程中国文化概论、西方文化概论、传播学概论、广告学概论、中国现当代文学、中国古代文学、外国文学、美学概论、艺术概论、文化政策与法规、文化创意学概论、文化产业概论、文化市场营销学、广告策划与创意、广告设计与制作、广告摄影摄像、广告文案、广告媒介。 六、课程体系的设置及分配课程模块学分占总学分的比例（%）学时占总学时的比例（%）理论实践理论实践授课实验上机小计公共基础模块36.52.520.41.4648848704专业基础模块383.521.22.0608848664专业模块52629.62.8864素质与能力拓展模块4.522.51.1集中实践教学环节模块3419.0小计13247最低毕业学分：179七、课程设置及教学进程计划表课程模块课程编号课 程 名 称学分课内学时各学期学分分配考核类型授课实验上机第一学年第二学年第三学年第四学年12121212公共基础模块军事理论 1161马克思主义基本原理概论3483思想道德修养与法律基础3483中国近现代史纲要2322 毛泽东思想和中国特色社会主义理论体系概论4644 形势与政策23211大学英语142245522+体育41281111大学计算机基础2.524242.5+多媒体软件应用 2.524242.5中文电子信息检索与处理1881应修学分39专业基础模块中国文化概论3483+西方文化概论3483+传播学概论2.5402.5+新闻学概论2322 +艺术概论2322广告学概论2.5402.5设计基础3483+软件技术1、26484833+基础写作3.54883.5 中国现当代文学3.5563.5中国古代文学3.5563.5+ 外国文学3483公共关系学2322市场营销学2322应修学分41.5七、课程设置及教学进程计划表（续1）课程模块课程编号课程名称学分课内学时各学期学分分配考核类型授课实验上机第一学年第二学年第三学年第四学年12121212专业模块专业方向课文化产业概论2322文化创意学概论2.53282.5+中外广告史2322+广告策划与创意448164+广告设计与制作3.532243.5+广告法规1.5241.5广告文案2.5402.5+广告摄影摄像216162+广告媒介2.5402.5+CIS企业形象设计3483广告心理学2322广告美学2322广告经营与管理2322+品牌研究2322+应修学分33.5平面广告设计216162+影视广告设计2322网页设计与制作216162+网络广告设计216162+动漫设计216162会展策划与实务22482广告市场调查与效果评估2322+文化创意经典案例解析1.5241.5东亚文化专题1.5241.5大众文化专题1.5241.5民俗文化专题1.5241.5影视文化专题1.5241.5广告视听表现艺术2322广告语言学1.5241.5新媒体与网络传播1.5241.5整合营销传播1.5241.5消费行为学1.5241.5中外美术作品鉴赏2322现代文秘2322演讲艺术216162汉语修辞学2322先秦诸子文精读2322唐诗鉴赏专题2322宋词鉴赏专题2322应修学分 24.5七、课程设置及教学进程计划表 （续2）素质与能力拓展模块知识拓展课科学技术类3人文社科类审美艺术体卫类1.5应修学分4.5拓展与创新技能拓展2广告设计师（三级）、普通话证书（二级乙等）创新活动2公开发表科研论文、校级以上学科竞赛、科技创新获奖、校级学科竞赛、科技创新三等奖以上（含三等奖）应修学分2七、课程设置及教学进程计划表 （续3）课程模块课程编号课程名称学分周数各学期学分分配考核类型第一学年第二学年第三学年第四学年12121212集中实践教学模块军事技能训练222思想政治理论课暑期社会实践222计算机强化训练111学年论文222广告设计与策划1、29945广告市场调查222毕业实习444毕业设计121212毕业鉴定11 应修学分34八、辅修专业计划课程编号课程名称学分课内学时各学期学分分配考核类型授课实验上机第一学年第二学年第三学年第四学年12121212文化创意学概论2.53282.5+传播学概论2.5402.5+广告学概论2.5402.5+文化产业概论2322+设计基础3483+软件技术1、26484833+广告市场调查与效果评估3483+广告设计与制作3.532243.5+中国文化概论34832+中国古代文学3.5563.5+应修学分31.5制订： 校对 ： 审定 ： 将汽机PCA段电源进线开关241A摇至工作位，送上操作电源，把联锁开关2LK打至远方，在DCS操作汽机PCA段进线开关241A合闸，检查母线带电运行情况rectification and strengthening the management of daily education, the spirit of reform short of the complete system, pay close attention to system implementation, really make the party organization and party member education and strict management, solid. Finally, the urge work on the lead, be sure to promote efficiency. Two education, not on education educational, not working with the Centre two, must stick around the Center, serving the overall situation, coordinate, truly result-oriented and promote efficiency. Current and future a period, to tightly around coordination advance four a full strategy layout, winning full built society this a central and work overall, put carried out learning education as promoted work of important opportunities and powerful power, guide General members cadres insisted development first priority, active adapted economic development new normal, consciously practice line five big development concept, effective grasp supply side structural reform, to guarantees and improved livelihood, construction more high ecological vitality happiness of city. Last year, we carry out three-three activities as a three-three special education important, find education and effective platform to facilitate the combination of work. Reference this a good practices, provincial, and municipal decided in two learn a do learning education in the carried out five check five promoting, the County District units to insisted put two learn a do learning education and five check five promoting organic fusion, and common advance, do one plan layout, and one organization implementation, put carried out two learn a do situation, and five check five promoting situation as party work evaluation of importantContent, as an important aspect of mutual evaluation on party members, testing as an important basis for leading bodies and leading cadres performance and guide the broad masses of party members and cadres to study education opens up to the main economic and social development. At present, the overall smooth economic operation in our city, but downward pressure is still high, faced a number of challenges and tests. Meanwhile, coincides with the city, County