中国及国际海洋馆行业分析ppt课件

,中国海洋馆行业研究CHINAAQUARIUM/OCEANARIUMINDUSTRYRESEARCHSTUDY,中信产业投资基金(香港)顾问有限公司ForCITICPropertyInvestmentFund(HongKong)ConsultingCo.Ltd.艾奕康经济咨询ByAECOMEconomics,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|08日03月2013年08/03/2013,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page1页,DISCLAIMERsuchprojections/recommendationsaresubjecttomanyfactorsthatarebeyondthecontrolofAECOM;andAECOMthusmakenorepresentationsorwarrantieswithrespecttosuchprojections/recommendationsanddisclaimanyresponsibilityfortheaccuracyofanyestimates,projectionsandrecommendations.本报告仅依据中信产业投资基金(香港)顾问有限公司中规定的特定目的向中信产业投资基金提供。未经我方事先书面同意，本报告不得向客户的名称/在与客户签订的协议中确定的文件接收人之外的其他方披露，且其他方不得引用或依赖本报告。中信产业投资基金之外的任何人如果收到本报告的复印件，未经我方明确书面同意，不得依赖本报告，并且客户的名称不得为上述目的之外的其他目的依赖本报告。ThisreportispreparedforCITICPEandisgivenforitssolebenefitinrelationtoandpursuanttoCITICPEandmaynotbedisclosedto,quotedtoorrelieduponbyanypersonotherthanCITICPEwithoutourpriorwrittenconsent.Noperson(otherthanCITICPE)intowhosepossessionacopyofthisreportcomesmayrelyonthisreportwithoutourexpresswrittenconsentandCITICPEmaynotrelyonitforanypurposeotherthanasdescribedabove.,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page2页,STUDYCONTENTS,报告内容,国际与国内海洋馆市场的现状及摘要Introduction6%是二级居民市场（超过一个小时车程）6%ofthesecondarymarket(residentsbeyond1hourtraveltime);and9%左右是游客市场（游客市场的渗透率范围差别较大，可高达35%）9%ofthetourismmarket(althoughtherangeoftourismpenetrationratesisconsiderable,andcanreachashighas35%,国际与国内的主要海洋馆市场供应INTERNATIONALAECOMEconomics;AssociationofZoosandAquariums,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,全国水族馆的市场规模：游客人次及市场捕获率AQUARIUMMARKETSIZE:NATION-WIDEVISITATIONANDPENETRATIONRATES以下的图表追踪了美国水族馆产业的发展历程，以此可以更好地理解未来中国水族馆市场的潜在发展轨迹和规模。同时，美国的主要水族馆的市场渗透率可以为未来中国水族馆对城市人口的市场渗透率做参考。ThefollowingchartstrackthegrowthintheAmericanaquariumindustryasameansofhelpingtounderstandthepotentialgrowthtrajectoryandthesizeofthefutureaquariummarketinChina.Thepenetrationrateofmajoraquariumsnation-wideasa%oftotalpopulationintheUSAcanbeusedtoillustratethefuturepotentialforChinasaquariumstopenetratethetotalurbanpopulationnationwide.以美国的经验来看，水族馆的市场渗透率在过去30年间呈现稳定增长的趋势，原因如下：水族馆的数量在新的区域呈现稳定增长（从10-11个增长至25个）。这些新增水族馆距离大型水族馆有便捷的交通，并带来大量的市场份额。收入和与休闲相关的花费的增长。教育和“寓教于乐”的重要性被市场逐渐认可。新建水族馆的大规模增长和扩建（主要的水族馆平均每年游客量从过去700,000增长到目前1,000,000人次）。升级的水族馆规模可以引入更大更有吸引力的物种，比如大型鲨鱼和鲸类，同时还能有潜力开展多样的表演和与动物互动的体验。InthecaseoftheUSA,aquariumpenetrationhasrisensteadilyoverthepast30yearsdueto:Asteadyincreaseinthenumberofmajoraquariums(namelyfromaround10-11majoraquariumstoaround25majoraquariumstoday)andinnewgeographies.Thisincreasehasbroughtalargershareofthepopulationwithinconvenienttraveldistancetolargeaquariums.Growthinincomeandleisure-relatedspendinggenerally;Thegrowingimportanceofeducationand“edu-tainment”intheleisureindustry;andThegrowingscaleofnewaquariumsandmajorexpansions(fromanaverageoflessthan700,000visitorspermajoraquariumtoaround1,000,000annualvisitorstoday).Thislargerscaleallowslargerandmoreattractivespecialexhibits(suchaslargesharksandwhales),aswellasgreatervarietyofshowsandanimalinteractionexperiencepotential.考虑到中国水族馆的行业特性，以及以上提到的因素，一共有四点关键因素驱动水族馆行业的增长，这些原因会在以下的内容中分点呈现：WithspecificreferencetotheChineseattractionindustry,inadditiontotheabove-notedfactors,therearefourkeymajorfactorsdrivingthegrowthoftheindustry,whichwillbediscussedinsubsequentslides:,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page28页,1,200,0001,000,000800,000600,000400,000200,000-,197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010(Est.),美国主要水族馆的渗透率MajorAquariumsinUSA:PenetrationRate(TotalMajorAquariumVisitationas%ofTotalUSAPopulation),美国主要水族馆的每家水族馆平均游客量MajorAquariumsinUSA:AverageAttendanceperMajorAquarium,30,000,00025,000,00020,000,00015,000,00010,000,0005,000,000-,197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010(Est.),8%6%4%2%0%,10%,197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010(Est.),美国主要水族馆的整体游客人次MajorAquariumsinUSA:TotalVisitors,标注：主要的大型水族馆每年至少有400,000的游客量资料来源：ConsultEconInc.，Aecom经济组，动物水族行业协会Note:Majoraquariumshouldhaveatleast400,000attendeesperyear,Sources:ConsultEconInc.;AECOMEconomics;AssociationofZoosandAquariums,大型水族馆的游客量在较长时间内都保持持续的增长（复合年增长率达到4%-5%）Attendanceatlargeaquariumshasrisensteadily(CAGR4-5%)overthelongterm.(Thisislargelyduetonewaquariumsopeningandlargeraveragesizeoffacilities),大型水族馆的累积市场渗透率在三十年间增长超过一倍，达到近10%AggregatedPenetrationRateoflargeaquariumshasmorethandoubledover30years,tonearly10%.,大型水族馆每年吸纳更多的游客数量，平均达到每年1,000,000人次Largeaquariumsreceivehighernumbersofvisitorsperyear.Averageisnowover1,000,000peryear.(TheaveragemajoraquariumsisincreasinglylargeronaGFAbasis.),目前中国所处阶段ChinaCurrent,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,全国水族馆的市场规模：游客人次及市场捕获率AQUARIUMMARKETSIZE:NATION-WIDEVISITATIONANDPENETRATIONRATES,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page29页,2010年城市人口约67亿2010UrbanPopulation:670million2030年城市人口约87亿2030UrbanPopulation:870million,在中国有30个大型水族馆/海洋馆NumberofMajorAquariums/MarineParksinChina,中国主要水族馆/海洋馆达到年均36,000,000客流量TotalAttendanceatMajorChinaAquariums/MarineParks,平均每个水族馆/海洋馆达到年均1,200,000客流量AveragevisitorsperMajorAquarium/MarinePark,占据中国城市总人口的市场渗透率为5.2%PenetrationRateas%ofNationalUrbanPopulation,30,36million,1.2million,5.2%,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page30页,(2010/2011DataLatestAvailable),资料来源：美国人口统计，AECOM经济组水族馆数据Sources:PopulationsourcedfromUnitedNations;AquariumdatasourcedfromAECOMEconomics,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,全国水族馆的市场规模：游客人次及市场捕获率AQUARIUMMARKETSIZE:NATION-WIDEVISITATIONANDPENETRATIONRATES,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page30页,如果到2030年，渗透率保持在城市人口的5%（美国1988年的数据），中国主要的水族馆总体游客量将会达到：IfPenetrationRateremainsat5%ofurbanpopulation(USAratein1988)byyear2030,totalvisitorstoMajorAquariumsinChina:,2020年：41,000,0002020年：34个水族馆2030年:46,000,0002030年：38个水族馆2020:41million2020:34Aquariums2030:46million2030:38Aquariums,8到2030年，中国会有约8个支柱型的新型水族馆/海洋馆SupportableMajorNewAquariums/MarineParksinChinaby2030,如果到2030年，渗透率上升到城市人口的7%（美国1998年的数据），中国主要的水族馆总体游客量将会达到：IfPenetrationRaterisesto7%oftheurbanpopulation(USAratein1998)byyear2030,totalvisitorstoMajorAquariumsinChina:,2020年：48,000,0002020年：34个水族馆2030年:63,000,0002030年：38个水族馆2020:48million2020:34Aquariums2030:63million2030:38Aquariums,22到2030年，中国会有约22个支柱型的新型水族馆/海洋馆SupportableMajorNewAquariums/MarineParksinChinaby2030,如果到2030年，渗透率上升到城市人口的10%（美国2010年的数据），中国主要的水族馆总体游客量将会达到：IfPenetrationRaterisesto10%oftheurbanpopulation(USAratein2010)byyear2030,totalvisitorstoMajorAquariumsinChina:,2020年：58,000,0002020年：48个水族馆2030年:87,000,0002030年：72个水族馆2020:58million2020:48Aquariums2030:87million2030:72Aquariums,42到2030年，中国会有约42个支柱型的新型水族馆/海洋馆SupportableMajorNewAquariums/MarineParksinChinaby2030,标注：假设支柱性的主要水族馆会实现每年1,200,000的游客量Note:SupportableMajorNewAquariumsassumeaverageof1,200,000visitorsperyear.,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,全国水族馆的市场规模：游客人次及市场捕获率AQUARIUMMARKETSIZE:NATION-WIDEVISITATIONANDPENETRATIONRATES,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page31页,行业增长的关键驱动因素KeyDriversofGrowthintheChineseAttractionIndustry以下四个因素会驱动主题娱乐行业的增长:Asnotedearlier,withspecificreferencetotheChineseattractionindustry,therearefourmajorfactorsdrivingthegrowthoftheindustry:国内经济增长SustainedEconomicGrowthinChina增长的中产阶级GrowthoftheMiddleClass城市化进程Urbanization旅游市场增长DomesticTourismGrowth,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page32页,2009年至2011年，中国的实际国内生产总值的年度增长率分别约为9.2%、10.4%及9.2%。2012年三月，中国政府公布2012年的实际国内生产总值目标增长率为7.5%，而就2015年结束的五年计划制定的平均实际国内生产总值目标增长率则为7%至8%。From2009to2011,ChinasrealGDPannualgrowthratewas9.2%,10.4%and9.2%,respectively.In2012,theChinesegovernmentannounced2012realGDPtoatargetgrowthrateof7.5%,whilethefive-yearplanwillbeendedin2015,averageannualrealGDPtargetgrowthratewillbeforecasttobearound7%-8%.,人均收入增长IncomeGrowth:,随着经济发展，人均国民收入也在稳定增长，并预测将持续保持上升趋势。2012年，人均国民收入超过人民币38500元，并将在2017年上升至63600元。其中，城市人口收入的增长将会最为显著。Alongwitheconomicgrowth,percapitaincomegrowthhasbeensteadilygrowing,andisforecasttocontinuetogrow.In2012,percapitaincomeisestimatedtoamounttoover38,500RMBperperson,risingtooverRMB63,600perpersonby2017.TheriseinincomehasbeenmostpronouncedinChinasurbanpopulation.,23,648,38,545,63,641,-,20,000,40,000,60,000,80,000,2010,20112012E2013E2014E2015E,2016E,2017E,PerCapitaIncome(RMB),人均国民总收入PerCapitaIncome,行业增长的关键驱动因素:1.国内经济增长KEYDRIVERSOFGROWTH:1.SUSTAINEDECONOMICGROWTHINCHINA经济增长EconomicGrowth:,12%10%8%6%4%2%0%,2008,2009,2010,20112012E2013E2014E2015E,2016E,2017E,ChinaAnnualGDPGrowth,国民生产增长率DomesticGDPGrowth,20082009资料来源：2012年IMF统计报告,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page33页,行业增长的关键驱动因素:2.增长的中产阶级KEYDRIVERSOFGROWTH:2.GROWTHOFTHEMIDDLECLASS日益增长的中产阶级新贵们对新的旅游体验的向往会促使产生相当大的对亚洲以及中国休闲文化景点的市场需求。目前，我们预测约6亿国人已经可以支付起中等价格的主题景点消费。大部分潜在的消费者生活在城市（2010年，中国50%的人口为城镇人口）。ThegrowingmiddleclassandtheiraspirationsfornewtravelandnewexperienceswilldriveaconsiderabledemandforleisureandculturalattractionsinChinaandthroughoutAsia.Currentlyweestimatethataround600millionChineseareabletoaffordavisittoamodestly-pricedthemedattraction.Mostofthesepotentialcustomersarelivingincities(in2010,50%ofChinapopulationwereclassifiedasurban).未来，新中产阶级的增长会主要来自于更小的城镇和乡村。假设收入保持现有的增长，预计2020年中国中产阶级的数量将超过10亿人，约是美国中产阶级以上人口的3倍。Inthefuture,newmiddle-classgrowthwilllargelycomefromthesmallertownsandcountryside.Assumingthatincomegrowthcontinuesin-linewithrecenttrends,asearlyas2020thenumberofChinesemiddle-classcouldreachoverabillionpeople(orroughlythreetimestheUSAspopulationofmiddleclassandabove.),资料来源：2012年AECOMECONOMICS,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page34页,行业增长的关键驱动因素:3.城市化进程KEYDRIVERSOFGROWTH:3.URBANIZATION大中华区主题公园的第三个驱动因素是城市化进程的发展和融入更多大型综合商业、度假、社区发展内的主题娱乐项目的开发。ThethirddriverofthethemedentertainmentindustrysprospectsinGreaterChinaissustainedurbanizationandthedevelopmentofthemedentertainmentaspartoflargerandintegratedcommercial,resort,andcommunitydevelopments.去年，中国达到了城市人口占总人口的50%的里程碑。中国超过160个城市拥有百万人口，这个数字预计在2020年将达到220个。Lastyear,Chinareachedamilestoneinurbandevelopmentwhen50%ofthepopulationwasdesignatedasurbanresidents.Currentlytherearesome160citiesinChinawithapopulationabove1million,andthisnumberisexpectedtoriseto220citiesby2020.当地政府殷切地希望提高城市威望和人民生活质量水平，娱乐、文化、休闲设施的增加被视为一个城市的重要组成部分，但是目前却缺乏兼有丰富内容和高品质的项目。Localgovernmentsareeagertoimprovethequalityoflifeandprestigeoftheircitiesandtheadditionoffurtherentertainment,culture,andrecreationalfacilitiesisseenasanimportantelementfortheircities,butwhichiscurrentlyoftenlackinginqualityandabundance.,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page35页,行业增长的关键驱动因素:4.国内旅游市场增长KEYDRIVERSOFGROWTH:4.DOMESTICTOURISMGROWTH主题娱乐行业的第四个驱动因素是国内旅游。中国游客一般被认为是活跃型的游客，可望体验新的旅游景点、参与新的购物和娱乐体验。Thefourthdriverofthethemedentertainmentindustryisdomestictourism.Chinesetouristscangenerallybeconsidered“active”touristslookingtoexperiencenewattractions,shoppingandentertainmentexperiences.2010年，中国超越美国成为最大的国内旅游市场，达到21亿旅游人次/年，也就是说收入合格的人群平均每人每年出游3.5次。未来国内游客市场的增长源于收入合格人群的增加和旅行次数的频繁度提高。In2010,ChinasurpassedtheUSAinnumberofdomesticperson-tripsat2.1billionorabout3.5tripsperincome-qualifiedperson.Theoutlookisforsignificantincreasesindomestictourismasboththenumberofincome-qualifiedpopulationincreasesandthenumberoftripstakenpercapitaincreases.,这种复合增长效应不仅影响一般旅游市场，也同样对主题娱乐设施的需求产生影响。Thiscompoundinggrowthisnotonlyimpactingtourismingeneral,butinparticularthedemandforthemedentertainmentfacilities.,资料来源：2012年AECOMECONOMICS,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page36页,从2004年至2010年的人均旅游支出年复合增长率达到5.76%，在2011年人均旅游支出到633元，未来2017年亦预测达到885元。Thecompoundannualgrowthrateoftourismexpenditurepercapitafrom2004to2010grewat5.76%,andin2011,thepercapitatouristexpenditureisat633yuanandin2017,itisforecastedtobe885yuan.,511,633,885,-,100,200,300,400,500,600,700,800,900,1,000,2017E,PerCapitaTourismExpenditure(RMB),人均旅游支出PerCapitaTourismExpenditure,20082009201020112012E2013E2014E2015E2016E资料来源：2012年AECOMECONOMICS及WTO统计报告,行业增长的关键驱动因素:4.国内旅游市场增长KEYDRIVERSOFGROWTH:4.DOMESTICTOURISMGROWTH整体而言，与交通和住宿的开支相比，中国游客花费更多的比例于娱乐、餐饮和零售。Overall,Chinesetravelersspendmoreonentertainment,diningandretailthantheydoonaccommodationsandtransportation.Avisittoathemepark,culturalcenterorliveperformanceshowisaregularpartofvirtuallyanytouritinerary.,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page37页,行业增长的关键驱动因素:摘要KEYDRIVERSOFGROWTHINTHECHINESEATTRACTIONINDUSTRY:SUMMARY受到来自经济和社会的双重驱动，主题公园参观人数的前景非常乐观。2010年，AECOM曾估计中国主题公园的总参观人次约为6,500万人次。到2011年，随着几个大型公园的开幕和部分乐园的扩建，估计客流量增长至8,400万人次。Asaresultoftheeconomicandsocialdriversmentionedabove,theoutlookforthemeparkvisitationisverystrong.In2010,AECOMestimatesthetotalnumberofthemeparksvisitsinChinawasabout65million.By2011withtheopeningofseveralparksandmajorexpansionatothers,visitationisexpectedtoincreaseto84millionvisits.预计到2020年，大中华区总接待人数将会等同于现在的美国主题公园市场，即2.21亿人次。到2030年，随着中国特别是城镇中产阶层数量的持续增长，预计主题公园的客流量几乎翻一番，达到4.21亿人次。Lookingforward,weestimatethatGreaterChinastotalthemeparkvisitationby2020willmatchtheUScurrentmarketsizeof221millionvisits.AstheChinesemiddle-classmarket,particularlyinruralcities,continuestoincrease,thenumberofvisitsisexpectedtonearlydoubleby2030to421millionvisits.,资料来源：2012年AECOMECONOMICS,国内的水族馆市场规模及增长趋势概览DOMESTICAQUARIUMMARKETSIZEANDGROWTHOUTLOOK,3,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page38页,行业基准及水族馆/海洋馆的重要营运准则INDUSTRYBENCHMARKSANDKEYOPERATIONALPARAMETERSOFMAJORAQUARIUMS,4,第四部分内容Section4Contents:主要行业最佳实践KeyIndustryBestPractices主要成功因素KeyIndustrySuccessFactors主要行业进入壁垒BarrierstoEntryintheIndustryD.经营模式BusinessModelTypes:Public,Non-Profit,CommercialFor-Profit,etc.客流驱动因素AttendanceDrivers收入参数RevenueSourcesAdmissionandPricingFDrivetimedelineationsbyAECOMEconomics,北京水族馆市场分析AQUARIUMMARKETANALYSISINBEIJING,5,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page73页,延庆县Yanqing,怀柔区Huairou,密云县Miyun,平谷区Pinggu,顺义区Shunyi,通州区Tongzhou,大兴区Daxing,房山区Fangshan,门头沟区Mentougou,昌平区Changping,海淀区Haidan,朝阳区Chaoyang,丰台区Fengtai,石景山区Shijingshan,东城区,Dongcheng,西城区Xicheng,10,504,000北京海洋馆总合可利用居民市场BeijingAquariumTotalResidentMarket,Source:PopulationfiguressourcedfromBeijingYearbook;DrivetimedelineationsandpopulationprojectionsbyAECOMEconomics,3,073,000一级居民市场(半小时交通长途内)PrimaryMarket(Within30minutesdrive),5,940,000二级居民市场(1小时交通长途内)SecondaryMarket(Within1hourdrive),1,491,000三级居民市场(1小时多交通长途)TertiaryMarket(Over1hourdrive),可利用居民市场分析:2011ANALYSISOFAVAILABLERESIDENTMARKETS:2011(URBANRESIDENTSONLY),北京水族馆市场分析AQUARIUMMARKETANALYSISINBEIJING,5,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page74页,延庆县Yanqing,怀柔区Huairou,密云县Miyun,平谷区Pinggu,顺义区Shunyi,通州区Tongzhou,大兴区Daxing,房山区Fangshan,门头沟区Mentougou,昌平区Changping,海淀区Haidan,朝阳区Chaoyang,丰台区Fengtai,石景山区Shijingshan,东城区,Dongcheng,西城区Xicheng,11,793,000北京海洋馆总合可利用居民市场BeijingAquariumTotalResidentMarket,Source:PopulationfiguressourcedfromBeijingYearbook;DrivetimedelineationsandpopulationprojectionsbyAECOMEconomics,3,329,000一级居民市场(半小时交通长途内)PrimaryMarket(Within30minutesdrive),6,730,000二级居民市场(1小时交通长途内)SecondaryMarket(Within1hourdrive),1,734,000三级居民市场(1小时多交通长途)TertiaryMarket(Over1hourdrive),可利用居民市场分析:2016ANALYSISOFAVAILABLERESIDENTMARKETS:2016(URBANRESIDENTSONLY),北京水族馆市场分析AQUARIUMMARKETANALYSISINBEIJING,5,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page75页,延庆县Yanqing,怀柔区Huairou,密云县Miyun,平谷区Pinggu,顺义区Shunyi,通州区Tongzhou,大兴区Daxing,房山区Fangshan,门头沟区Mentougou,昌平区Changping,海淀区Haidan,朝阳区Chaoyang,丰台区Fengtai,石景山区Shijingshan,东城区,Dongcheng,西城区Xicheng,13,237,000北京海洋馆总合可利用居民市场BeijingAquariumTotalResidentMarket,Source:PopulationfiguressourcedfromBeijingYearbook;DrivetimedelineationsandpopulationprojectionsbyAECOMEconomics,3,604,000一级居民市场(半小时交通长途内)PrimaryMarket(Within30minutesdrive),7,620,000二级居民市场(1小时交通长途内)SecondaryMarket(Within1hourdrive),2,013,000三级居民市场(1小时多交通长途)TertiaryMarket(Over1hourdrive),可利用居民市场分析:2021ANALYSISOFAVAILABLERESIDENTMARKETS:2021(URBANRESIDENTSONLY),北京水族馆市场分析AQUARIUMMARKETANALYSISINBEIJING,5,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page76页,可利用居民市场分析:2006-2021AVAILABLERESIDENTMARKETS:2006-2021SUMMARY(URBANRESIDENTSONLY),-,2,000,000,4,000,000,6,000,000,8,000,000,10,000,000,12,000,000,14,000,000,2006,2011,2016(F)2021(F),AvailableResidentMarkets,2006-2021(UrbanResidents),PrimaryResidentMarket(Urban),SecondaryResidentMarket(Urban),TertiaryResidentMarket(Urban),下个十年间，持续的城市化进程和人口增长会大大增加可利用居民市场规模（北京城市人口）Sustainedurbanizationandpopulationgrowthwillincreasetheavailableresidentmarket(Beijingurbanpopulation)considerablyoverthenext10years.整体可利用居民市场会从2011年的10,500,000人增至2021年的13,200,000人Totalavailableresidentmarketwillgrowfrom10.5millionin2011to13.2millionin2021.,北京水族馆市场分析AQUARIUMMARKETANALYSISINBEIJING,5,中国海洋馆行业研究ChinaAquarium/OceanariumIndustryResearchStudy|Page77页,-,5,000,000,10,000,000,15,000,000,20,000,000,25,000,000,30,000,000,35,000,000,40,000,000,45,000,000,50,000,000,2006DomesticTouriststoBeijing,20112016(F)OtherChina(Taiwan/Hongkong/Macao),2021(F)InternationalTouriststoBeijing,可利用旅游市场分析:2006-2021AVAILABLETOURISTMARKETS:2006-2021AvailableTouristMarkets,2006-2021,国内游客占据北京旅游市场的75%-80%Domestictouristsaccountfor75%to80%oftour