佳喻文具全国市场营销方案

promote the extension of strictly administering the party grass-roots, but also the educational practice of the mass line of the party and three-three special education results achieved further inherited and expanded. To realize two a learning education is a necessary solution to the present problems of party construction. Strengthen problem consciousness and insisted on problem-oriented, is full of strictly administering the party since the partys 18 a distinctive feature, a successful experience. Secretary Wang noted that some party members still have political awareness, lack of political responsibility issues, party awareness and consciousness of the problem belief does not really believe, slim does not actually fix problems, outspoken, and jump on the assessment of the partys policies, and so on. Bi Lifu Secretary pointed out that a quarter of the economic situation is very serious, there is pressure on environment, seasonal factors and other objective reasons, but mainly subjective problem, is the problem of party members and cadres. Some depressed, negative slack, not responsible, . Double six, one, and two took the lead, build energy burst, Hongshan district, economic prosperity, eco-livable, civilized and harmonious island. It certainly can not be separated from the whole area 646 grass-roots party organizations and 14,146 members of broad participation and support. Through the two study and education, so that every cell of the party health, every organization is strong, so that all members of the vanguard and exemplary role, all the fighting bastion role of grass-roots party organizations into full play so that we can cross the Rapids, overcome all difficulties and the smooth realization of the Thirteen-Five goal. Second, basic learning, focus on learning education must understand the learning content and learning styles Foundation learning these four words are important information inside is very large, capture profound work truth in life. For example, I often say that the good Carpenter NAO Carpenter, why do some carpenters made furniture to have everybody likes it, Carpenter we are not willing to look for him? are apparently two people high and low technology, dig into the deep is firmer when both of his apprentices are not solid, there is no good that way. Luban art of story primary school are learn had, first after six mark test practice conduct, and practice cultivation, and practice perseverance, and practice patience, then with seven days seven night mill axe theory armed, and unity action, seriously learning XI General Secretary on reform development stable, and Interior diplomatic defense, and rule party ruling army of important thought, seriously learning to XI comrade for General Secretary of Central ruling acting political new concept new thought new strategy, seriously learning XI General Secretary study in Inner Mongolia important speech spirit, Guide party members and a deep understanding of a series of important speeches rich connotation and core ideas, which began so thoroughly Marxist positions佳喻文具全国市场营销方案一、 市场营销策略全国各地县级城市招商+样板市场+铁路销售1、 全国各地县级城市招商：为了让公司能在短时间内达到资金快速回笼，初步建立市场基础网络的目的，公司设立招商部面向全国2800个地县城市进行电话招商。这样不仅市场操作费用低，还能以最快的速度将产品销售到全国各个角落。2、 样板市场：公司建立样板市场对企业的发展起到至关重要的作用，样板市场以省级为单位，对样板市场的省会城市进行精耕细作，其它周边地级和县级市场由代理商运作。将产品遍及每个县市，一个样板市场的成功不仅可以带动其它周边各省份市场的发展，也为企业总结了营销模式，培养了基层干部。将成功的操作经验复制到另一个样板市场。所谓一个萝卜一个坑，集中有限的资源做好一个市场再发展一个市场为企业生存的根本。3、 铁路销售：铁路上的销售是我们企业另一条生命线，它不仅有强大的市场发展空间和发展潜力，同时也是我们保生产保销售的一个重要指标。二、销售团队的组建1、招商部分为华东、华南、华北、华中、西南、西北六大区域。由一名招商经理负责招商管理。每个大区配备1名招商文员，对全国36个省份进行招商。但招商部起立初期由一名招商经理和2名招商文员负责。力求每一个招商人员都能在一至二个月内确保人员工资和费用。第三个月必须开始赢利。本着这样的原则在逐步曾加招商人员。坚决避免给企业曾加负担。最终招商部由7人组成。2、板市场的团队的组建样板市场由一名省际经理负责，一名城市主管，3名区域主管组成。3、路市场销售铁路市场由专人负责开发、维护、送货、结款全方面的工作，做到统一价格，统一的培训模式，统一的管理。三、 操作计划具体流程1、招商流程：招商方案的制订-招聘招商文员-培训招商人员-发布招商信息和收集客户资料-1次拜访客户-2次拜访客户-签订合同-督促履约-发货-开展协销工作。2、样板市场的流程： 在样板市场的省会市场确定一个代理商-招聘城市主管负责省会城市的产品推广工作 及所有文具店和批发商的开发工作-招聘各地级城市招聘区域主管负责地级市和县级城市的招商工作-市场基本成熟后总结营销模式-调派部分基层干部将营销模式复制到另一个省份进行市场拓展工作。4、 铁路销售流程：开发-发货结款-培训-客情维护整个流程由专人专管。四、 价格政策（单位：元）产品价格产品名称铁路特供价一级经销价招商价终端批发价终端零售价备注文具盒原套装铅笔新套装铅笔铅芯卷笔刀单支铅笔三角板五、 销售政策1、 招商电话招商所产生的客户首次提货量5000元，年销售任务6万元，季度返点3%。超额部分年度返点5%。每批货宣传品和广告支持按15%配送，可累积。2，样板市场样板市场首批提货必须到达1万，返点3%，超额部分年度返点5%。每批货宣传品和广告支持按15%配送，可累积。其他地级和县级首批提货必须到达5000元，返点3%，超额部分年度返点5%。每批货宣传品和广告支持按15%配送，可累积。3，铁路市场铁路销售市场执行特供价。配备相应的彩页资料，专人负责培训指导，其他政策待议。六、 客户管理1、所有业务人员必须详细填写每个客户的客户资料档案表交于公司存档。2、为防止市场串货行为，公司对各省、地、县城市执行统一的价格体系销售。若发现串货 行为取消其串货经销商的季度返点和年终返点，情况特别严重者取消其经销代理资格。3、经销商货款统一汇入公司指定帐户，不允许业务人员私自收取货款，以免出现债物纠纷。如有特需情况，须经公司部门经理同意后方可执行。4 、经销商代理商应在3个月完成所管辖内市场的终端文具店的铺货工作。积极拓展2级经销渠道。5、经销商应该积极配合、帮助我公司业务人员进行产品推广和销售工作。6，对已有的客户业务人员做到每周回访一次，了解市场信息。并及时反馈给公司部门经理，经分析后制订相应的销售政策。七、 业务人员待遇及业务考核1、 招商部招商经理：基本工资1000元/月+考核工资500元/月+1%的管理提成 每月完成基本任务8000元，若未完成公司下达销售任务按实际销售比例发放考核工资。连续二个月未完成任务只发放60%的基本工资。第三个月未完成任务，就自动辞职。招商文员：（试用期三个月）基本工资600元/月+考核工资200元/月+3%业务提成每月完成基本任务4000元，若未完成公司下达销售任务按实际销售比例发放考核工资。 （试用期满）基本工资800元/月+考核工资200元/月+3%业务提成 每月完成基本任务6000元，超额完成任务提成5%，若未完成公司下达销售任务按实际销售比例发放考核工资。2、市场部省区经理：基本工资1000元/月+200元交通补助/月+考核工资800元/月+2%管理提成 所管辖区域市场每月完成40000元，若未完成公司下达销售任务按实际销售比例发放考核工资。连续二个月未完成任务只发放60%的基本工资。第三个月未完成任务，就自动辞职。区域主管：基本工资800元/月+考核工资400元/月+5%业务提成 所管辖区域市场每月完成6000元，若未完成公司下达销售任务按实际销售比例发放考核工资。连续二个月未完成任务只发放60%的基本工资。第三个月未完成任务，就自动辞职。八、各销售门部全年基本和目标任务1、招商部：前三个月为市场导入期每人每月回款4000元，三个月后开始来计算按年销售任务基本任务：招商部7人*6000元/月*12个月*60%=30.4万元目标任务：招商部7人*6000元/月*12个月=50.4万元2、 市场部（按3个样板市场）前三个月为市场导入期，三个月后开始来计算按年销售任务基本任务：5人/样板市场*6000元/人/月*12个月*3个样板市场*60%=64.8万元目标任务：5人/样板市场*6000元/人/月*12个月*3个样板市场=108万元3、 铁路市场基本任务：10个车站*10000元/月/站*12个月*60%=72万元目标任务：10个车站*10000元/月/站*12个月=120万元合计 全年基本任务：招商部30.4万+市场部64.8万+铁路市场72万=167.2万全年目标任务：招商部50.4万+市场部108万+铁路市场120万=278.4万九、差旅费及公出办事餐饮费开支规定：根据公司有关规定，结合本公司实际情况，本着既勤俭节约、开支，又要保证出差人员工作与生活需要的原则，制订本制度。1、本办法适用于本公司因公出差支领旅费的员工。2、出差旅费分交通费、宿费及特别费三项：a、交通费系指火车、汽车、飞机等费用。b、膳宿费系指膳食费及宿费。c、特别费系指因公支付3、员工因公出差，应事先填明员工出差申请单，经部门负责人审核并呈报总经理批准后出差，如因事情紧急而未及时填表，须事先由部门负责人口头报告总经理，等返回公司后，应立即补办手续，员工出差报支表的处理程序如下：a、出差前依单填明单位、级别、姓名、出差事由、搭乘交通工具、出差日期、预支金额，经部门负责人审核后呈报总经理批准。b、出差人凭核准的预支金额，填写借款单，向财务部预支差旅费。c、出差人返回后2日内应填写差旅费报销单，注明实际出差日期、起始讫地点、工作内容、报支项目、金额等，由所属部门和财务部负责人审核后报总经理批准，由财务部在报销时冲销预支数。4、开支标准：下表中所列类：省会、直辖市、深圳、珠海，类指类以外的地区。报销标准对照表：经理级员工报销标准：项目飞机火车轮船的士长 途汽 车市汽车类其它工具住宿费/日伙食费/餐应酬费附注报销情况实报实报实报实报实报实报实报实报100804040普通业务人员报销标准：项目飞机火车轮船的士长 途汽 车市汽车类其它工具住宿费/日伙食费/餐应酬费附注报销情况/实报实报实报/605030305、公司员工出差期间，确因工作需要宴请时，需经主管领导核准，依票据实报实销，同时取消当日伙食补助。6、公司员工出差期间，因游览或非工作需要的参观而开支的一切费用，由个人自理。涉及重大决策事项、重要人事任免、重大项目安排和大额度资金使用等，具有决策、行政执法、行政许可、部门管理等决策、审批、自由裁量、事务管理决定权的领导岗位。To sum up, is divided into 9 main parts: 1. with regard to persisting and developing socialism with Chinese characteristics. 18 since the XIOn more than one occasion, General Secretary of the historical origin and development process of socialism with Chinese characteristics, the road of socialism with Chinese characteristics, System Info, system, uphold and develop the understanding of socialism with Chinese characteristics is determined to have been profoundly expounded, further strengthened the party and the people adhere to and develop the confidence and determination of the socialism with Chinese characteristics. XI General Secretarys speech in this regard include the peoples yearning for a better life, that is our goal, closely focus on the development of socialism with Chinese characteristics study and publicize the spirit of party 18, the unwaveringly adhere to the development of socialism with Chinese characteristics, the persistence and good use of Mao Ze-Dongs thought of soul. 2. with regard to the Chinese dream of realizing the great rejuvenation of the Chinese nation. 18 closing soon, the new Central collective leadership when they visited the exhibition of the road to recovery, XI, General Secretary of the solemn declaration the great rejuvenation of the Chinese nation, the greatest dream of the Chinese nation in modern times. Zhihou, on more than one occasion, General Secretary expounded the scientific connotation of Chinese dream, realize the Chinese dream must take the road, carry forward the spirit and cohesion of Chinese forces, gradually formed the China dream, a strategic thought. And practice with the Chinese dream, reflects the history of the new session of the CPC Central Committee, and conforms to the development trend and the people hope, embodies the greatest common divisor and the consensus of Chinese people at home and abroad, inspiring all peoples forging ahead in unity, the spirit of unswervingly follow the road of socialism with Chinese characteristics flags and high melody. This aspects XI General Secretary of speech main including achieved Chinese great revival is Chinese modern yi