高一英语牛津译林版M4U1Reading课件

,Unit1Reading,Advertisements,A:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育,Practice,A:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一,Protectwater,Protectourselves.,Canyouthinkaboutagoodsloganforthead?,Firstreading,Afterlistening,pleaseanswerthethreequestionsinPartA.,1)Whatdoadvertisementstrytopersuadepeopletodo?2)WhatdoesPSAsstandfor?3)WhatdoPSAsaimtodo?,Tobuyaproductorserviceorbelieveinanidea.,Publicserviceadvertisements.,Toteachusandhelpusleadbetterlives.,Carefulreading,PleasereadthearticlecarefullyandtrytocompletetheexercisesinPartC1andC2.,1Whereareadvertisementsusuallyfound?2WhatarethemajordistinctionbetweencommercialadvertisementsandPSAs?,Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.,Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.,BillboardsNewspapersmagazines,theinternet,radioandtelevision,Persuasivelanguage,exitingimages,Topromoteaproductorservice,Toeducatepeopleabouthealth,safetyorotherissues,Needtobepaidfor,areoftenplacedforfree,“Brightteethfightsbadhealth”,“yestolife,notodrugs”,3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?,Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.,In1996.,Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,1Advertisementsarefoundinmanyplaces.3PSAsareonlyfoundinnewspapersandonTV.2Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.,Decidewhethertheyaretrueorfalse,notonly,Notall,PSAs,T,F,F,T,F,T,CarefulReading,Title1._,Adsarean2._partofourlives.,information,persuasive,commercial,fallfor,lead,important,besmartabout,Advertisements,service,Doesanadtellthecompletetruth,Introductionofsubject（para1),Supportingdetails(para2-4),Conclusion(para5),Readingstrategy:readingexpositorywriting,Activity:(debate),AdvantagesordisadvantagesofAds,Advertisements,whichoftenusep_languageande_images,playanimportantp_ofourlives.Therearetwomaint_ofadvertisements.Oneiscalledc_advertisements,whicharemeanttop_aproductors_.Buttheydonttellc_thec_truth.AnotheroneiscalledPSAs,whichusea_ando_imagesandc_language,areoftenplacedforf_.Theyd_withmanysociali_,whichoftenaffectpublicw_.,ersuasive,xciting,art,ypes,ommercial,romote,ervice,ustomers,omplete,ttrac