-江铃重卡巡展方案

2017JMC重卡巡展推广计划2017JMCHTRoadshowPromotionProposal,重卡市场部JMCHTMarketing,1,媒体通稿的支持PressRelease地面物流园区的活动Activatesonlogisticspark自媒体持续传播Constantself-mediapropagation,传播支持CommunicationSupport,巡展任务MissionofRoadShow,维持品牌热度和传播品牌理念Maintainpopularityofbrandanddiffusionofbrandconcept深度传播产品的利益点和近距离体验鉴证新一代重卡In-depthdiffusionofproductsellingpointandcloseexperienceofthisnewtruck加强经销商信心和给招商制造音量支持Strengthendealersconfidenceandoffersupporttoattractinvestment,我们的任务是Ourmissionsare,2,巡展活动重点KeyPointsOfRoadShow,3,传播产品卖点Diffusesellingpoint,与经销商及潜客充分互动Sufficientinteractionwithdealersandcustomers,传播品牌理念Diffusebrandconcept,江铃重卡是关心卡友的品牌，是有人文关怀的品牌JMCHTisabrandwhocaresabouttruckdriversandhashumanisticconcern.,1,2,3,源于福特发动机技术Fordenginetechnology更省油的新一代重卡Themostfuel-efficientnewtruck节油，耐久，外观等fuelefficiency,durability,appearance,21,舞蹈Interactivedance,现场设置舞蹈吸引观众。Dancecanbeattractaudience.,现场活动建议LiveMiniGames,射击英雄Heroofshooting,扔飞镖游戏，每人投5镖，累计分数最多者获胜。Throwdartgame.everyonethrow5times,whogainsthehighestscoreisthe“hero”获胜者获得江铃重卡英雄奖其他参与者获得参与奖“Hero”wintheJMCprize,othersgainparticipationaward.,规定起始点及重点翻动卡车轮胎，谁用时最短就是“速度英雄”。Turntireforsamedistance.Whousesleasttimeisthe“Hero”获胜者获得江铃重卡速度英雄奖其他参与者获得参与奖“Hero”wintheJMCprize,othersgainparticipationaward.,速度英雄Heroofspeed,22,力量英雄Heroofpower,现场活动建议LiveMiniGames,为加深消费者对品牌及产品的印象，设置相关问题，主持人提问，观众抢答Inordertodeepentheconsumersimpressionofbrandandproduct,hostaskquestions,audienceviestoanswerfirst.,智慧英雄Heroofwisdom,大力锤挑战最高分成功就是“力量英雄”。Hammergiant.Whogainthetopscoreisthe“Hero”获胜者获得江铃重卡力量英雄奖其他参与者获得参与奖“Hero”wintheJMCprize,othersgainparticipationaward.,微信扫码送饮料+扫码拍照ScanWechatToGetDrinkAndPhoto,23,微信扫码关注打印照片Beourfans,andprintyourpictureinyourphone,1.扫描机器二维码可以关注到江铃官方微信公众号scancodeinthemechinetofollowourWechat.2.在江铃官微上传照片，输入机器号码即可打印照片，（照片上有固定的江铃logo、二维码的相框）uploadyourpictureinyourphone,youcanprintyourpicturewithJMClogoin2mins,24,Tier1,脉动饮料，5元每天发放200个，48站发放9600个,Tier2,英雄参与奖(10-20元)Participationaward(￥5-20),扫码关注奖（5元）Scanningwechataward(￥5),1.定制大贴纸sticker：每天发放15个，48站发放7202.手机支架（印logo)cellphoneholderincar：每天发放15个，48站发放7203.钥匙包（印logo）keycase：每天发放15个，48站发放7204.打火机20元cigarettelighters：数量待定,奖品发放建议AwardDistributeRecommend,25,大胃英雄、力量等英雄奖(300元)Heroofeating,powerawards（￥300）,1,2,3,4,Tier3,Tier4,每个城市发放1个，共24个，可作为孩子助学金，家庭旅游金，慰问父母金等,英雄圆梦奖（2,000元）HerosdreamFund(￥2,000),OthersPreparation,节日关怀礼品（如中秋节送月饼等）共800份，包含logo贴纸制作,1.钢铁侠手办Ironmanmodule：每天发放2个，48站发放96个2.小米充电宝ChargePal：每天发放8个，48站发放384个3.电饭煲electriccooker：每天发2个，48站发96个4.迪士尼首保文具套装Disneybag&stationary：每站发放2个，48站发放94个,奖品发放建议AwardDistributeRecommend,26,卡车司机需求大调查，寻找英雄梦ResearchOnTheDriversRealDemand,LookingForHeroDreams,洽谈区发放调查问卷，切实了解卡车司机对生活，对卡车本身的真实需求，将来可宣传为江铃重卡是满足消费者需求而研发生产的重卡Questionnairecanbeformedinthenegotiationarea,toobtaintheprimarydataofwhatthedriversreallyrequestfortheirlifeandthetruck.ThiscanbeusedtopublicizethatJMCHTwasdesignedbaseonconsumersrealrequestandtosatisfytheirneed.,同时在问卷最后，请卡友写下梦想及联系方式，在每个站点评选出1位为其圆梦（价值2000元以内），后续追踪传播报道，产生话题性Attheendofthequestionnaire,driverscanwritedowntheirdreamsandcontactnumber.Wewillpickonedreamouteverymonthtomakeitcometrue(within1000Yuan).Thiscanmaketopicsandfollow-upreports.,27,其他