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山东海事职业学院教 案教师姓名授课班级授课形式理论授课日期授课时数授课章节名称Unit One Company教学目的1. to get familiar with names of some famous companies both at home and abroad2. to introduce yourself and a company youve ever stayed in3. to grasp important new words and expressions4. to understand tenses and voices in English grammar教学重点1. names of some famous companies both at home and abroad2. important new words and expressions3. sentence patterns in self- introduction教学难点1. the pronunciation of some new words and expressions2. how to make a self introduction in order and briefly 教学步骤1. Focus2. Personal view- Steve jobs, the Apple Tech Titan (background information, questions before reading, new words and expressions, text analysis and discussion, exercises)3. Grammar - Tense and Voice 课外作业1. to recite all important new words and expressions2. to prepare a presentation about introducing a famous company in your hometown教学反思具体授课内容 Step 1: Focus To warm up before class, organize students to brainstorm following questions:1. Can you list the names of any local companies?2. What product do they produce?3. Do you know any big companies both at home and aboard? 4. Where are they situated and who founded them?5. Do you know any companies that have problems for any reason or have already gone bankrupt?Step 2: Personal view- Steve jobs, the Apple Tech Titan1. Background Information (附课文相关背景知识,文字图片等) Stephen Gary Steve Wozniak (born August 11,1950), known as Woz, is an American inventor, computer engineer and who co-founded Apple Computer with Steve Jobs and Ronald Wayne. Wozniak single-handedly invented both the Apple land the Apple n computers in the 1970s. Ronald Gerald Wayne (born May 17,1934) is retired American electronics industry worker. He founded Apple Computer with Steve Jobs and Stephen Wozniak. He was the organizer of the three and got the venture off the ground. However he soon sold his share of the new company for a total of $800 in 1976, while by September 2012, Apple became the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion.2. Questions before Readingl What kind of Apple product do you have?l Why do you choose them instead of another brand, although Apple is much more expensive than other brands?3. New Words and Expressions (附重点单词和词组举例讲解)tech adj.technical 技术的titan n.a person of intellect or importance 重要人物,巨擘technology n.knowledge or use of mechanical arts and applied sciences 技术whiz kid神童consist v. be composed of 由构成brilliant adj.excellent 卓越的,杰出的assemble v. fit (parts) together组装,装配instant adj.occurring immediately即刻的via prep.by way of 凭借,经由vanish v. disappear 消失,消散unexpected adj.surprising 意外的cancer n.癌症 executive n.a manager in a company who helps make important decisions 经理,业务主管expectation n.anticipation 期望,预期 impressive adj. arousing respect or admiration 令人印象深刻的aspect n.feature 方面decade n.ten years 十年perfectionist n.someone who is not satisfied with anything unless it is completely perfect 完美主义者bachelor n.a man who has not yet married 单身汉motorcycle n. a two-wheeled motor vehicle 摩托车proof n.evidence 证据,证明engineering n. application of science to design, building, and use of machines etc. financial adj.relating to money or the management of money财政的,金融的salary n.fixed regular payment by employer to employee 薪金,薪水stock n.share 股份,证券tribute n. praise 颂词,称赞 visionary adj.having vision or foresight有眼光的,有洞察力的creative adj.inventive, imaginative有创造力的genius n.a very clever person 天才inspiring adj. giving people a feeling of excitement and a desire to do something great 鼓舞人心的,启发灵感的mentor n. teacher 导师4. Text Analysis and Discussion5. E

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