DOVE产品介绍PPT课件

.,1,小组成员：肖琼黄鹤仙陈景怡曾品何仁志主讲人：肖琼黄鹤仙,THECULTUREOFDOVECHOCOLATE,.,2,ThehistoryofDoveTheproductionofDovechocolateThereasonofsomanypeopleloveDoveDovesdevelopmentinChinaSomereasonsofDovessuccessinChina,contents,.,3,THEHISTORYOFDOVE,1939,GreekimmigrantLeoStefanoopenshisshopUnderthenameofDove,inthesouthsideofChicago1956,StefanosmakeshisfirstDOVEBARicecream1977,LeoStefanodiesandhissonMiketakesoverthefamilybusiness1984,MikeStefanopresentsDOVEBARicecreamatTheFancyFoodShowinwashington.D.C.,andbeginstoreceiveordersfromaroundthecountry.,.,4,1986,MarsbuysthecompanyandtheDOVEBARgoesfullynational.1991,DOVEPROMISESmilkchocolateandDOVEPROMISESdarkchocolatearelaunched.2006,Dovecelebratehis50thbirthday.2008,TheDovebrandintroducedafirst-in-categoryinnovativenewpackingformatforhispremiumtabletbarcollection,.,5,production,RawmaterialselectionThesourceforDovechocolateisthecacaoplant.CacaoforDovechocolateiscarefullyselectedfromregionsincentralandsouthAmericanandWestAfrican.,.,6,Step5:moulding,Step1:RoastCocoabeans,Step2:makeCocoaliquor,Step3:Mixingandgrinding,Step4:Tempering,Packagingandlabeling,Step6:,.,7,ReasonforloveDove,1.RomanceChocolateseemstobeabletomeltthecoldheartsothateveryonetasteofit,havefilledwithsweetie,ithasamysteriousflushingeffect.2.YouthChocolatehasastrongantioxidantcapacitycandelayagingkeepupyoung.3.HealthChocolatecanenhancetheimmunesystemandaregoodforhearthealth,.,8,4.EnergyChocolatecaneffectivelycomplementtheenergy.5.CareChocolatemeansthat“myheartIscareofyou”6.LoveLovechocolateistheloveforlife.7.JoyChocolateisthemakerforhappiness,.,9,DovechocolateentersintoChinesemarketin1989.ItbecametheleadingbrandinChinesedomesticmarketin1995.Fromthenon,“milky,fragrant,silkyfeelinghasbecameitsclassicadvertisingslogan.Uptonow,Dovechocolatehasbeenapreferredproductforpeopletoexpresstheiremotionandenjoythebeautifulmoments.,DovesdevelopmentinChina,.,10,SomereasonsforDovessuccess,ExquisiteproductRefreshingadvertisementInfusingwithChineseelements,.,11,Productsegmentation,Forthedifferentingredientsaddedintheproductionprocess,Dovechocolatecanbedividedintodifferentvarieties:MilkchocolateDarkchocolateNutchocolateWhitechocolateChocolatewithtoysHeart-shapedchocolate,.,12,Accordingtobroadconsumers,Dovechocolatedividesitsproductsintofiveseries:ChoiceforgratitudeChoicefortrueloveChoiceforclosenessChoiceforsharingChoiceforwedding,Productsegmentation,.,13,Beautifulpackage,Inpackaging,DovechocolatehasadominantpositioninChinesedomesticchocolatemarket.Visuallyittrytomakeitsproductsappearsmorebeautifulanddelicious.TakeDovemilkchocolateforexample,withafreshbrightcolorandeye-catchingconvenientdesign,itattractsalargenumberofconsumers.,.,14,Refreshingadvertisement,EveryyearMarsputalotofmoneyintheproductadver-tising.Everyadvertisementisadelicateandcreativedesign.,.,15,In2009,atthepointofChinesefestival-MoonFestival,Doveputoutane