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SENTRYDentalandCalmingProductsApril2014,SENTRYPetrodexDentalProducts,DentalCareforDogsandCats,Dentalcareofdogsandcatsisoneofthemostcommonlyoverlookedareasofpethealthcare.ArecentAAHAstudyshowedthatapproximately2/3ofpetownersdonotprovidethedentalcarethatisrecommendedasessentialbyveterinarians.TheAmericanVeterinaryDentalSocietyreportsthat80%ofdogsand70%ofcatsshowsignsoforaldiseasebyagethree.Dentaldiseasedoesntaffectjustthemouth.Itcanleadtomoreserioushealthproblemsincludingheart,lungandkidneydisease,whichmakesitallthemoreimportantthatpetsreceiveproperdentalcarefromthestart.,WhyDentalCareforPets?,Periodontaldiseaseisthemostcommonlydiagnoseddiseaseindogs,especiallyinsmallerbreeds.Periodontaldiseasebeginswithabuildupofbacteriainthepetsmouth.Thisbacteria,combinedwithsalivaandfooddebrisbetweenthetoothandgum,cancauseplaquetoaccumulateonthetooth.Asbacteriagrowintheplaque,andascalciumsaltsaredeposited,plaqueturnstotartar.Tartarhasacontributoryroleduetoitsroughenedsurface,whichenhancesbacterialattachmentandfurtherplaquedevelopment.Itisalsoirritatingtothegingivaltissues.,PeriodontalDisease,Leftuntreated,periodontaldiseasecanleadtored,swollenandtendergums,bleeding,pain,badbreath,andeventualtoothloss.RemovingPlaquebeforeithardensisthemostimportantstepinpreventingperiodontaldisease.,PeriodontalDisease,Photo:severetartaranddisease.Oralpainispresent.Potentialtolosesometeeth.,SignsofDental/OralDisease,RedgumsBleedingfromthemouthExcessivedroolingBadbreath,BrokenordiscoloredteethPawingatfaceormouthReluctancetoeatorchewSwellingundertheeyeAbnormaldischargefromnoseSuddenchangeinbehavior,WhyDentalCareforPets?,Apetsdentalhealthisntjustinthehandsofaveterinarian!Brushingpetsteethregularly(atleasttwiceaweek)reducesplaqueandcalculusbuildupatandbeneaththegumline.Petownereducationregardingtreatmentoptionsforoptimumdentalhealthandtheimportanceofhomecareareanessentialpartofadentalhealthprogram.,Brushing101,Brushingisthemosteffectivewaytocleanapetsteethathome.Brushingshouldbedone2-3timesperweek.HumanbrushesortoothpasteshouldneverbeusedforpetsFluoridewillmakepetssick,Toothbrushing101-Brushingiseasy,quick,andcanbefunforboththeownerandthepetStartwithahealthymouthbesttobeginfollowingacompletecleaningBegingradually,beconsistenttoothbrushingrequirestraining,justlikesit,stayorcomeRepeatandrewardpositivereinforcementUseatoothbrushandtoothpastespecificallydesignedforpetssoftbristles,pet-friendlyflavors,HistoryofaMarketLeader,Petrodexarrivedonthemarketin1987intheUSAunderSt.JONtoaddressaneedforhomedentalhealthcareforpetownerswhowerenotregularvisitorstothevetsoffice.Itwasrecognizedatthistimethatpoordentalhealthcouldhavesignificanteffectsonotherorgansinapetsbody,sopreventivecarebecameincreasinglyimportant.St.JONwasalreadysupplyingtheveterinarymarketatthistimewithdentalproductsdevelopedbyVetsforVetsundertheC.E.T.brand.TechnologythatcouldbetakenoverthecounterfromthedevelopmentofVetproductsformedthebasisforthePetrodexlineandamarketleaderwasborn.Petrodexwasacquiredin1999byVirbacCorporation.In2008PetrodexmovedhomeagainandcameundertheSentryfamilyofbrandsforSergeantsPetCareProducts.,PetrodexHistory,FromthestartPetrodexmadeuseoftechnologyspecificallydevelopedtoaddressrealdentalhealthconcernsanddeliverrealdentalhealthbenefits.PetrodexwascentraltothedevelopmentofFebruaryasbeingPetDentalhealthmonthandthislegacyendurestothisdaywiththewideadoptionofthismonthbyretailersandveterinarians.Today,PetrodexistherecognizedleaderinqualityandefficacyforhomedentalcareinthePetSpecialtyChannelintheUSA.OurproductsarescientificallyformulatedtoimprovepetsDentalHygienewithsimpleandeasy-to-usesolutionsforeverydayhomedentalcare.,PetrodexHistory,CurrentSENTRYPetrodexLine,50%morebristlesLongerlengthSafetystrap,DeluxeFingerBrush,Ergonomichandledesign360DegreesoftbristlebrushheadSmallheadtraditionaltoothbrushRubberplaquescraperonendPatentpendingdesign,PetrodexToothbrushestakethetraditionalpettoothbrushtoanewlevelofsophisticationinaddressingbrushingdifficultieswithpetsteeth.,DualEnded360ToothBrush,SoftBristle,SENTRYPetrodexToothbrushes,Dual-Ended360ToothbrushforDogs,SoftBristle,DeluxeFingerBrush2count,SENTRYPetrodexToothbrushes,TwoSizesSmallDogLargeDog,FingerBrushGlove5ctDogdirtyandagedwatercanbeafactorthatcontributestopoororalhealth.,SENTRYPetrodexChews,ChewsTheconvenienceandbenefitofalongchewwithrawhide,combinedwiththefineabrasionofmicropolishingagents.Flavoredforaddedcanineenjoyment.SURPbagwith24smallstrips,DentalPolishingStripsSmallDog24ct,SENTRYPetrodexFilledDentalPasteBone12ct,PotatostarchbasedformulaboneswiththePetrodexdentaladheringpasteandameatytastingplug.Clinicaltrialsdemonstratingefficacyofthefilledbonesaretakingplace.Theclinicalswillprovidephotographicevidenceofthebenefitsassociatedwithuseofthebonewiththefilleddentalpaste.,SENTRYPetrodexFilledDentalPasteBone,FilledDentalPasteBoneDesignOfferedasDog12ct,SENTRYPetrodexVeterinaryStrengthBreathChewTabs30ct,Periodontaldiseasestartswithplaqueformation,followedbydentalcalculusandgingivitis(inflammationofgums)andeventuallylossofteeth.Thisdentaltreathelpsreducethesignsofdentaldiseaseandhelpspreventthedevelopmentofthedisease.Duetoincorporationofaspecialcellulose-basedfiber,thetreathashighelasticityandinducesextendedchewingtime,leadingtodentalmechanicalcleansingandthusamelioratesandpreventsdentaldisease.TheadditionofDill,ParsleyandCarawayseedpowdershelpfreshenthepetsbreath.,SENTRYPetrodexPuppyTeething,SENTRYPetrodexPuppyTeethingRing(1.4oz),SENTRYPetrodexPuppyTeethingTwists(3.7oz),ForTeethSatisfiesaPuppiesNeedtoChew,NewPetrodexProductsin2014,Compressedrawhidelongchipswithdentalpolishingagents.,DentalRawhide,Compressedrawhidehollowchewstick(8”)ContainsdentalpolishingagentsLongtermoccupier,AvailableNow!,SENTRYPTDXDENTALCAREWHTNGCHIPS(Mediumdog),SENTRYPTDXDENTALCAREWHTNGCHIPS(Largedog),SNTRYPTDXDENTALLRGWHTNGCHEWSTICK(Largedog),Toothbrushes,360degreebrushingConvenientplaquescrapertohelpdislodgebuiltupplaqueandcalculus.,AvailableApril2014,SENTRYPTDX360DUALENDEDSCRAPERBRUSH(1pk),DentalKits,RegulardualendedtoothbrushPlaquescraperFingerbrushTwinPowertoothpaste(2.5oz),RegularDualendedtoothbrushPlaquescraperFingerbrushTwinPowerwhiteningtoothpaste(2.5oz)Dentalwhiteningstick,AvailableJune2014,SENTRYPTDXPLAQUEDNTLKIT,SENTRYPTDXCOMPLETEWHITENINGKIT,CalmingDentalPaste,Tripleactiontoothpaste(2.5oz)FreshensBreathPolishesTeethCalmsPetPheromoneinfusedCalminginfluencewhilebrushing,SENTRYCALMINGTOOTHPASTE(2.5oz),AvailableJuly2014,CalmingDentalKit,RegularDualendedtoothbrushFingerbrushPoultryPheromonetriplepowerpolishingtoothpaste(2.5oz),SENTRYPETRODEXCALMINGKIT,AvailableJuly2014,SENTRYPheromoneProducts,BehavioralIssuesandPheromoneTherapy,BehavioralIssues,Source:/about-us/newsroom/fact-sheets/animal-shelter-euthanasia.html,EffectsofBehavioralIssuesinPets,Manyownersgiveuptheirpetsduetobehavioralissues,andupto80%ofdogsthatareabandonedareabandonedduetobehavioralproblems.Behavioralproblemsarethemostcommonreasonforeuthanasiainpets.IntheUSA,approximately9.6milliondogsareeuthanizedeachyear.Euthanasiaduetobehaviorproblemsiscitedasthe#1causeofdeathindogsyoungerthanoneyear.Morethan2milliondogsenteranimalshelterseachyear.Only15%dogsand2%catsthatareinsheltersarereunitedwiththeirowner.,Source:PackagedFacts,APPMA2013-2014,CatsAnychangesinthehome,likeanewpetorbabyTravelingMultiplepetsHolidaystressLoudnoisesVisitors,CommonCausesofBehavioralProblemsinDogs&Cats,DogsSeparationofPetandOwnerNewhomeTravelinginthecarVisitstothevetorgroomerBoardingorhospitalizationLoudnoisesFireworks/ThunderstormsVisitors,ScienceBasedSolutionsDr.McGloneisaProfessor,DirectorandInstitutionalOfficialintheDepartmentofAnimalandFoodScienceatTexasTechwhohasstudiedpheromonesforover30years.Heisdevelopingscience-basedproductsutilizingmultiplepheromonesthattriggerdifferentbehavioralissuesbetweenanimalspecies.PriortoDr.McGlonesPheromonetestsbasedonbiasedobservations.Behavioralproblemsarentseasonalpheromoneproductsareneededallyear!SeparationAnxietyeffects10-20%(11million).73%ofownerssaytheyhaveapetwhoisscaredoffireworks.87%ofdogownersand81%ofcatownershavetriedtomodifytheirpetsbehaviorbypurchasingbehaviormodificationproductsSame%ofPetOwnerswhouseflea&tickproductshaveapetwithBehaviorProblems!Ourpheromoneproductsarescience-based,easy-to-usesolutionstoresolveeverypetsbehaviorproblems.,BehavioralIssuesandScienceBasedSolutions,Source:PackagedFacts,APPMA2013-2014,Pheromones:Mimicthepheromoneamotherdogorcatproducestoreassureorcalmherpuppiesorkittensduringstressfultimes.Arenaturallyproducedandtransmittedbyanimals.Canbeproducedbyagivenspeciesthatinfluencethebehaviorand/orphysiologyofthatspecies.Canbeproducedbyonespeciesandmayhaveaneffectonanotherspecies.Arereceivedthroughtheolfactorysystem.Adogsolfactorysenseis20,000Xmoresensitivethanhumans!,WhatarePheromones?,SENTRYPheromoneProducts,Workslikemagic,butitsscience!,Same%ofPetOwnerswhouseFlea&Tickproductshavepetswithbehaviorproblems!,PheromoneinSENTRYCollar,CalmingSprayandDiffuser,ThepheromoneintheSENTRYCalmingCollars,CalmingSpraysandCalmingDiffusersisarabbitpheromonewhichmimicsthepheromoneamotherdogorcatproducestoreassureorcalmherpuppiesorkittensduringstressfultimes.Thispheromoneisrecognizedandeffectiveforthepetsentirelife(babytoadult).Scientificallyprovencrossspeciestechnology.,RabbitPheromone,SENTRYCalmingCollarsforDogsandCats1ctand3ct,Proventocalmdogsandcatsinstressfulsituations.Collarreleasespheromonesforupto30days.Greatforhomeoronthego!Collarsgowherethepetgoesandaregreatforactivepets.Threecounteconomypacknowavailable.Perfectformulti-pethouseholds.ProvenincrementalsalesintheUSAwithaccountsaddingtheSentryCalmingCollars3ctpackstotheir1ctdistribution.,SENTRYCalmingDiffuserforDogsandCats1.5oz,MakesyourpetfeelsecureandsafeathomeRecommendedforproblemssuchas:Pet/OwnerSeparationDestructiveBehaviorMulti-CatAggressionInappropriateMarkingPerfectforchronicbehaviorproblemsNote:weareworkingonelectricalcertificationrequirementsforChina.,SENTRYCalmingSprayforDogsandCats1oz,Recommendedforproblemssuchas:FearoftravelinginthecarScratchingandChewingTemporarysituationssuchasgoingtothegroomerorvetDuringthunderstormsorfireworksdisplaysGreatforuseonpetbeddingorinkennels&crates,bothathomeonthego.Heresthedifferencefromothercalmingsprayssoldinthepast:Clinicaltestingprovedtheefficacy:thissprayactuallyreducedelevatedpetheartrates,asignofstressandanxiety,by30%overatwohourperiod!Theheartratedecreased2.5TIMESmorethanwiththeDAPproduct!,SENTRYStopThat!Pheromone,StopThat!Behav
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